Report: Global smartphone sales overtook feature phone sales in 2013 for the first time ever
It seems that 53.6% of all mobile phones, sold in 2013, were smartphones - 968 million units worldwide. This is a 42.3% increase in comparison the 558 million smartphones sold back in 2012. In the last quarter of 2013, this overall percent was even higher – 57.6%, which indicates that the sales trend is gradually increasing. This significant growth of the market is mostly due to the increased smartphone purchases in regions like Latin America, Africa, Eastern Europe and the Middle East, where an average 50% rise in sales can be observed even in Q4 2013 alone.
In contrast, developed markets experienced a drop in sales due to lower demand, Gartner's report states. According to Anshul Gupta, one of the researchers with the agency, these markets are saturated with smartphones and consumers experience lesser desire to replace them with newer ones. "Lack of compelling hardware innovation has further exacerbated replacement cycles for high-end smartphones in 2013 because consumers don't find enough reasons to upgrade," Gupta stated further.
Apple was one of the major manufacturers that saw an overall increase in their phone sales last year. More than 50 million iPhones have been sold during the last quarter of 2013 alone, despite the fact that Apple experienced a slight decrease of its share of the global smartphone market. Samsung, Apple's biggest adversary, also faced a small decrease of its market share in Q4 2013. The market shares of both companies suffered in favor of manufacturers, which release relatively cheaper entry-level smartphones, Gartner's report says.
Android continues to be the dominant mobile platform in 2013 – Google's OS is running on more than 758 million units, or 78.4% of the smartphone market. The second place here goes to Apple, as Cupertino has sold a little over 150 million iOS-powered phones. The bronze medal goes to the Windows Phone platform, which powers a tad over 30 million smartphone units.
So, what did you buy in 2013 - a smartphone or a feature phone?
Mobile phone sales in 2013 Fullscreen
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Mobile phone sales in 2013
source: Gartner via DigiTimes
1. ihavenoname (Posts: 1255; Member since: 18 Aug 2013)
Wow, I didn't remember how big the gap was between Samsung, Apple and others. 100 million... Btw, has Nokia yet reached Top 10? Last time I remember, it Nokia was like 11th?
4. SleepingOz (unregistered)
That's what a lot of fanboys said last year. And the year before..
Too bad they're bound to WP.
8. MistB (Posts: 550; Member since: 07 Jul 2012)
Have to agree with Sleepingoz here, Nokia won't even exist in as a handset manufacturer after this year.
3. StraightEdgeNexus (Posts: 2651; Member since: 14 Feb 2014)
This is not the first time smartphones sales surpassed featurephones. It happened some last year (2012) and the same gartner reported it.
5. NokiaFTW (Posts: 1697; Member since: 24 Oct 2012)
Good growth registered by Nokia. Keep up the good work. Can't wait to see new Lumia models at MWC. :D
6. jroc74 (Posts: 4720; Member since: 30 Dec 2010)
Not surprising. Low end, cheap smartphones are the new feature phone.