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  • Report: 52% of Windows Phone users rely on Bing searches, the rest is "quickly switching" to Google

Report: 52% of Windows Phone users rely on Bing searches, the rest is "quickly switching" to Google

Posted: , by Florin T.

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Report: 52% of Windows Phone users rely on Bing searches, the rest is
Windows Phone’s default search engine is, of course, Microsoft’s Bing, and yet almost half of customers who own a WP handset don’t seem to use it.

According to market research firm Kantar Worldpanel, only 52% of Windows Phone users relied on Bing for their mobile searches in he fourth quarter of 2013. Reportedly, the rest of the users are “quickly switching” to Google, using either the official Google search app for WP, or in-browser search, thus “actively avoiding” Bing. That says a lot about Bing’s success as a search app for smartphones. Although we probably shouldn’t be surprised about this, since Google is comfortably leading the search engine wars on non-mobile devices.

Just like Google is offering an official search app for Windows Phone, Microsoft has a Bing app for Android, too. But this is far from being popular - for comparison, the Google Search Android app has 558,146 reviews in Google Play, while the Bing Android app only has 8,807 reviews.

We just have to ask Windows Phone users out there: is Bing not as good as Google search for you? Let us know in the comments.

Report: 52  of Windows Phone users rely on Bing searches, the rest is "quickly switching" to Google
Report: 52  of Windows Phone users rely on Bing searches, the rest is "quickly switching" to Google

source: Kantar via NokiaPowerUser

115 Comments
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posted on 15 Jan 2014, 10:00 14

1. SleepingOz (unregistered)


Haha, Scroogled what?!

posted on 15 Jan 2014, 11:03 8

28. SuperAndroidEvo (Posts: 4857; Member since: 15 Apr 2011)


Bing is pretty good BUT Google is & always will be KING. They are just the experts of "search".

posted on 15 Jan 2014, 11:26 7

38. SandraB (banned) (Posts: 75; Member since: 07 Aug 2013)


The problem with windows phone is that you are so limited you can not select the browser Firefox, Chrome or Dolpine

microsoft give people choices

WP, It is completely useless when it does not work with Chromecast!!

posted on 15 Jan 2014, 12:56 4

66. akki20892 (Posts: 3901; Member since: 04 Feb 2013)


Nothing is better searcher than Google.

posted on 15 Jan 2014, 14:59 5

87. jroc74 (Posts: 6015; Member since: 30 Dec 2010)


lol...

Its amazing that on a WP device half of its users still use Google.

Maybe many users saw thru that Scroogled BS. Gives me hope consumers really are learning and not just going by whats spoon fed to them.

MS wasted a boat load of money on that campaign. Maybe they will stop now.

posted on 15 Jan 2014, 18:45 1

109. InspectorGadget80 (unregistered)


May be they should get PAWN STARS to help M$ out again

posted on 16 Jan 2014, 07:32 1

123. mizmizty (Posts: 3; Member since: 16 Jan 2014)


I have windows phone and bing is good but i used to search via google.
just when a i think about search i forget that i have bing and open google.

posted on 15 Jan 2014, 10:06 2

2. the_best (Posts: 139; Member since: 14 Oct 2012)


no bing isnt really that good.
But google search is great, so it isnt really fair to compare the two.
But then again google search and their mapping program is the only things google done right, and microsoft has tons of programs that is just stellar, so it isnt really fair to compare.

posted on 15 Jan 2014, 10:11 12

5. jellmoo (Posts: 1701; Member since: 31 Oct 2011)


"But then again google search and their mapping program is the only things google done right,..."

Seriously? Their list of successful products is a veritable who's who of internet/productivity software. Whether it's Chrome, Drive, Earth, YouTube, Gmail, etc...

I can't even begin to comprehend what you meant.

posted on 15 Jan 2014, 10:17 3

9. papss (unregistered)


I stopped reading at chrome being good

posted on 15 Jan 2014, 10:21 20

12. ihavenoname (Posts: 1693; Member since: 18 Aug 2013)


Well, at least it's better than IE...

posted on 15 Jan 2014, 10:29 3

18. papss (unregistered)


No...it....isnt

posted on 15 Jan 2014, 10:54 9

24. SleepingOz (unregistered)


You're delusional..

posted on 15 Jan 2014, 11:43 1

44. papss (unregistered)


No that would be you sir

posted on 15 Jan 2014, 12:15 1

53. SleepingOz (unregistered)


Well, what can I say? Keep deluding yourself..

posted on 15 Jan 2014, 12:21 1

56. papss (unregistered)


You drink your koolaid and I'll drink mine

posted on 15 Jan 2014, 11:07 8

31. Extradite (banned) (Posts: 316; Member since: 30 Dec 2013)


To you Ms is everything, even if it's not good, to you it is... You are a fan off MS and WP...

posted on 15 Jan 2014, 11:44 1

45. papss (unregistered)


What's your point? To you google is god

posted on 15 Jan 2014, 11:48 2

48. Extradite (banned) (Posts: 316; Member since: 30 Dec 2013)


To me Tech is great. Not GOD. GOD IS GREAT ENIGMA

posted on 15 Jan 2014, 11:13 7

34. Extradite (banned) (Posts: 316; Member since: 30 Dec 2013)


The world uses Google, only WP users use Bing...

And it they habmve no other options to download any other browser, cause WP is restricted. Unlike even on iOs you have the options to use thirdparty browsers. That's why Wp is not growing and previous all MS products WP platform could not make it to 5% worlwide shares, vs Android and iOs.

By the way you and Rodney are the same who does not like other platforms and brands... Ms fans

posted on 15 Jan 2014, 11:57 2

49. XperiaFanZone (Posts: 2147; Member since: 21 Sep 2012)


Pot meet kettle. You also talk s**t about IPhones, just shows that you also don't like other "platforms and brands".

posted on 15 Jan 2014, 12:19 1

55. Extradite (banned) (Posts: 316; Member since: 30 Dec 2013)


I have a Macbook Air and a iP5s and a Note3. So what are you talking about....?

posted on 15 Jan 2014, 13:40 1

77. XperiaFanZone (Posts: 2147; Member since: 21 Sep 2012)


I'm talking about your hate for other platforms. The way you were talking about the iphone shows that you hate it. Look at your previous comments. It's also you, who's hating on other platforms.

posted on 15 Jan 2014, 16:46

101. rodneyej1 (Posts: 3576; Member since: 06 Jul 2013)


Your feelings are hurt, I see..

posted on 15 Jan 2014, 15:36 2

92. protozeloz (Posts: 5396; Member since: 16 Sep 2010)


Hahahahahahahahahahahahahah... Oh wait it was supposed to be a joke right?

posted on 15 Jan 2014, 12:33 3

60. PapaSmurf (Posts: 10457; Member since: 14 May 2012)


Everything is better than IE tbh.

posted on 15 Jan 2014, 13:28

74. papss (unregistered)


Not tbh.. You mean iyo

posted on 15 Jan 2014, 13:55 2

80. PapaSmurf (Posts: 10457; Member since: 14 May 2012)


To be honest = opinion.

Lol.

posted on 15 Jan 2014, 17:06

106. Vanster (Posts: 124; Member since: 15 Jan 2014)


well if you ever try IE 10 and 11 are fast as chrome, sure i've try

posted on 15 Jan 2014, 10:27 3

16. jellmoo (Posts: 1701; Member since: 31 Oct 2011)


As opposed to what? IE? Yes, yes it is.

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