RIM's hardware department could be losing money
0. phoneArena 11 Apr 2012, 07:00 posted on
RIM is going down quickly and the latest financials made it obvious even for the most loyal ‘Berry fans. Adding salt to the wound…
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1. eaxvac (Posts: 328; Member since: 15 Jan 2012)
Damn titanic just sink, quit creating dramas. Your phone sucks
3. shadowcell (Posts: 300; Member since: 28 Mar 2012)
For a company that was profitable in 2011 you sure have your doubts.
11. christianqwerty (Posts: 456; Member since: 05 May 2011)
Blackberry phones do not suck. You obviously havent used or. They may not have the newest technology or best software, but they are great phones. Email is unmatched, battery life is great, build quality is one of the bests.
2. CharlieAtInfinity (Posts: 253; Member since: 10 Apr 2012)
Thats what happens when you stop innovating and keep products overpriced!! for the price of BlackBerry Bold 9900 with a tiny screen + ageing processor you can get a galaxy S2 OR Xperia S + still have spare money!!
5. Glim12808 (Posts: 344; Member since: 26 Oct 2011)
Since the future of RIM hinges on the success of BB10... what happens if that fails, are we then gonna see BB Androids and/or BB Windows Phones in the future?
6. PAPINYC (Posts: 1834; Member since: 30 Jul 2011)
'RIM's hardware department losing money'???
Gee, ya' think!!!?
100 years from now we will commemorating the sinking of the S.S. R.I.M.
7. jroc74 (Posts: 3449; Member since: 30 Dec 2010)
IF BB10 doesnt help RIM....it would be time for RIM to get bought by somebody or they partner with somebody. Or just focus on the enterprise, coporate markets.
I tried a BB and Android at the same time. Web browsing experience went to Android. The app and prices went to Android.
Even my text heavy kids mother dumped BB after it was stolen. A few months with my Droid X converted her.
8. Droid_X_Doug (Posts: 4713; Member since: 22 Dec 2010)
If BB10 handsets flop, the last trick they can pull out of the hat is to partner with handset manufacturers like HTC and Sammy (if the manufacturers would be interested, that is).
The U.S. government is not interested in subsidizing RIM. There are other alternatives. Switching away from RIM would be expensive, but not as expensive as an on-going subsidy would be.
9. shadowcell (Posts: 300; Member since: 28 Mar 2012)
I fear BlackBerry OS will suffer the same fate as Symbian OS and a hardware profit loss will just force RIM to seek 3rd party manufacturers to satisfy their orders.
What I foresee in the near future is a huge restructuring of the company and possibly focusing their aim on communication solutions for large companies and governments.
10. niteryda8 (Posts: 16; Member since: 10 Jan 2012)
I like how RIM is really throwing all wishes and prayers behind a updated OS that particularly won't get much more attention than they have now, because they have failed in hardware department with these plastic cheap azz phones that really don't feel all that comfortable in the hand. No company wants to buy RIM even if it came to that because their losing so much in market shares, and fan base faster than Pamela Anderson loses her panties around rockstars. They are going to be worse off than Palm if they don't start getting on board with some other OSes to compliment their new OS and hardware.
12. downphoenix (Posts: 1987; Member since: 19 Jun 2010)
Thsi is mainly due to the Playbook, also those costs may include R&D for hardware, RIM has had one of the biggest R&D budgets for mobile phone manufacturers in 2011. It doesnt look good for them, but when you compare them to Nokia, Nokia's stock has dropped more dramatically in the past year than RIMs, they have sold about 1/4th of the Lumias in Q1 that RIM has sold of BB devices (Despite BB being a dead platform and WP7 being new and hip and cutting edge per the various cell phone sites), and they are certainly in a better position than Nokia is at this particular juncture.
13. bragzter (Posts: 44; Member since: 21 Feb 2012)
Question is why is RIM taking so long to release their BB10 device. They should be working round the clock to have this thing out by summer and not fall when new devices running Windows Phone 8, Android and ofcourse the iPhone5 are all released