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RIM spends the big bucks for a Super Bowl ad featuring BlackBerry 10

0. phoneArena 25 Jan 2013, 19:08 posted on

Canadian handset manufacturer RIM said on Friday that it will open up its wallet and spend the big bucks for a 30 second ad to play during the Super Bowl, which is traditionally the most watched television program for the year in the U.S. and also catches a worldwide audience; extra emphasis is placed on Super Bowl ads with money companies using the game to launch a new ad campaign...

This is a discussion for a news. To read the whole news, click here

posted on 25 Jan 2013, 19:22 5

1. wildcard (Posts: 65; Member since: 15 Jan 2013)


l love it and the sheep as well

posted on 25 Jan 2013, 20:51 2

6. FireDragon (Posts: 107; Member since: 13 Nov 2009)


Top dog or the sheep. Lol. Love it.

posted on 25 Jan 2013, 19:27 2

2. deadstroke (Posts: 113; Member since: 22 Jan 2013)


is nice.. an part is funny

posted on 25 Jan 2013, 19:48 2

3. InspectorGadget80 (Posts: 6135; Member since: 26 Mar 2011)


This is a good start for rim to get great publicity & to show off their bb10. Wish them b est of luck

posted on 25 Jan 2013, 19:53 1

4. KFear (Posts: 137; Member since: 06 Feb 2012)


They probably should have shown features that "do" things. Their new gestures would have been perfect. This doesn't want to make me run get BB10. Features want to make me run get phones, not dogs and sheep

posted on 25 Jan 2013, 20:03 1

5. Topcat488 (Posts: 1112; Member since: 29 Sep 2012)


RIM should have hired the same Advertising Company that Samsung uses... I ain't feeling this, and i'm, normally a people who "do".

posted on 25 Jan 2013, 20:52

7. Edmund (Posts: 654; Member since: 13 Jul 2012)


I somehow doubt my 2 neices (aged 13 & 12) or my nephew (11) are getting excited over blackberry 10.
Enterprise users have already moved over to iphone/android, while WP8 is slowly garnering interest from first time smartphone buyers. Retirees don't like touchscreen devices, so that leaves who exactly ??
I want Blackberry 10 to succeed, but this is possibly the most poorly executed marketing campaign since webOS.

posted on 25 Jan 2013, 23:34

10. MC1123 (Posts: 1229; Member since: 12 Nov 2012)


actually enterprise might look back on BB again with BB10! since iPhone and android even WP dont offer what BB10 can offer, the BB Balance, iPhone/Android/WP is a one user only right? while BB10 device with BB Balance will have the personal aura and also the work aura... its like 2-in-1 device..

but i was actually looking forward with that android 4.2, that debut on the nexus 10/4 the one that can have multiple users, with that you can have the BB Balance esque kinda look!

posted on 25 Jan 2013, 21:37

8. Bernoulli (Posts: 1433; Member since: 01 Sep 2012)


Maybe I missed it, but where is it confirmed that RIM was going to announce their product at the super bowl?

posted on 25 Jan 2013, 23:30

9. MC1123 (Posts: 1229; Member since: 12 Nov 2012)


they wont announce a product on superbowl, just ads for the already announce BB10 device (which will be announce on january 30)...

but they might show a little BB10 tablet, follow up of PlayBook.. but i'm not sure!

posted on 25 Jan 2013, 23:36

11. MC1123 (Posts: 1229; Member since: 12 Nov 2012)


but im pretty sure samsung will flood it with its own ads... but i dont think samsung still needs to advertise itself since most of the techsites are samsung bias!

posted on 26 Jan 2013, 01:18

13. Nikolas.Oliver (banned) (Posts: 1574; Member since: 01 Jul 2012)


u jelly with samsung?

posted on 25 Jan 2013, 23:42

12. digicon (Posts: 114; Member since: 11 Aug 2011)


This is not the Super Bowl commercial . The company that made this commercial , made the new Super Bowl commercial . Read the Article People ! . .

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