RIM puts picture of BlackBerry Bold Touch on its web site prior to introduction
For those who wonder what RIM did with the BlackBerry Bold Touch that makes it different from the Canadian based company's past attempts to score with a touchscreen phone, the answer goes all the way back to the BlackBerry Bold 9000. That device captured the attention of 'Berry fans and other smartphone buyers thanks to its size which allowed RIM to build one of the most highly regarded QWERTY keyboards on the face of the device. Unlike the BlackBerry Torch 9800, the BlackBerry Bold Touch has the same QWERTY found on the Bold 9000 thanks to the dimensions on the new touchscreen handset which is wider than the Torch and the Bold 9700. In fact, the Bold Touch has the same width as the Bold 9000.
RIM is running out of chances to catch up with Apple and Android. Improvements seen on the BlackBerry Torch 9800 with the WebKit browser and more responsive touchscreen need to continue. RIM just can't afford to take short cuts like they did with YouTube on the Torch. Instead of having a YouTube client, pressing the icon on the phone re-directs you to the video sharing site's mobile page. "Pinch to Zoom" needs to be made as buttery smooth as possible. It's rather simple, if BlackBerry is to provide the same user experience as its competition, RIM needs to make sure that every little thing is either done as well as the competition or better.
The BlackBerry Bold Touch 9900 is the GSM version of the phone while the CDMA model is the 9860. They have been codenamed the Dakota and Monaco respectively and while we now have seen the first official word that the BlackBerry Bold Touch is coming soon, we should find out a lot more about the handset next week at BlackBerry World.
RIM accidentally put this image of the BlackBerry Bold Touch on its home page before the expected introduction of the device next week
1. Seylan (unregistered)
If they gave it a better, or newer design, then I would have considered it.
2. Droid_X_Doug (Posts: 5866; Member since: 22 Dec 2010)
"It's rather simple, if BlackBerry is to provide the same user experience as its competition, RIM needs to make sure that every little thing is either done as well as the competition or better." Actually, RIM needs to make it better than the competition. The routine of doing what the competition did 1 to 2 years ago isn't cutting it for RIM. There is a reason their financials tanked for the most recent quarter - their customers are going elsewhere. Why are they going elsewhere? Because yesterday is not enough.
3. justsaying (unregistered)
Blackberry has never tried to aim for what everyone else is doing, they have their own way of doing business which has and is still working for them. There are still a number of Blackberry users, even if that number isn't matched to iPhone and Android it's still enough to keep RIM going. If you look at longevity, RIM has set themselves up to be more than just a mobile phone provider in the future. The companies that they have acquired, i.e QNX and TAT (featured on the Playbook), will help launch RIM into a new category that will be untouched by Android or iOS.
Yes Blackberry doesn't have the best web experience, well the nation seems to be moving toward tablets so why have on your phone what you will use on your tablet, and yes they don't have thousands upon thousands of useless applications that you will never use in a day to day setting, but Blackberry is still a very reliable and stable phone. Battery life vs iOS and Android is unmatched. Call quality issues vs iOS, Blackberry has never had one single line of Blackberry device have the issues that Apple did with iPhone 4.
Does Apple and Android have great web experiences, yes they do, hands down no questions asked but what will happen in 3 years when most people carry around a phone and a tablet? Everyone is stuck in today, when companies are thinking of next month.
4. Goldeneye (Posts: 355; Member since: 22 Jan 2011)
Unfortunately that's the way that RIM management thinks, they need to change their business model, it worked great few years back but technology is going forward faster than they wanna think, in order to stay in business they need to innovate or else, 3 years from now? at this pace RIM could be dead or swallowed by a smarter company, think about it.
5. Daniel Perez (unregistered)
They are thinking of the future. That's why they bought up QNX, TAT and still buying up mpre companies. The Playbook is thr testing ground for QNX and so far it looks great - best digital keyboard, best browser, wireless upgrades every 2 weeks, unmatched mukltitasking, able to perform functions even when downloading, able to run app simulators from adobe, android, blackberry and Mac, and can pair seamlessly with your blackberry. Once this is fully integrated with the BlackBerry OS - RIM will be way ahead of the competition.