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RIM hires Goldman Sachs to advise it on a possible sale?

0. phoneArena 13 Jan 2012, 09:38 posted on

RIM has reportedly hired Goldman Sachs to look into acquisition offers the company has been thrown recently. The investment bank allegedly has to look through the offers…

This is a discussion for a news. To read the whole news, click here

posted on 13 Jan 2012, 09:44

1. DKMDROID (Posts: 102; Member since: 09 Aug 2011)


ooooh haha

posted on 13 Jan 2012, 14:36 1

9. messiah (Posts: 433; Member since: 19 Feb 2010)


Not sure if I would scoff at this opportunity. BBs world famous encryption methods and isolated too good to remain hidden servers would be invaluable to any mobile developer.

posted on 13 Jan 2012, 09:45

2. bloodline (Posts: 691; Member since: 01 Dec 2011)


bye bye rim

posted on 13 Jan 2012, 10:02 3

3. greathero1 (Posts: 460; Member since: 13 Jun 2008)


Maybe they should completely change their strategy and get out of the hardware business and concentrate on BB email and messanging service and sell access to customers. Im pretty sure iOS, Android, and WinMo users as well as employers would love to have an app that offer all the benefits of Blackberry services. What do you guys think?

posted on 13 Jan 2012, 11:48 1

4. speckledapple (Posts: 878; Member since: 29 Sep 2011)


I would agree with you. I think RIM is sitting on a huge level of support. However, I do think they still should focus on hardware. Their processes are too long and cumbersome and they seriously have no sense of UI advancements or usability (though the newer versions are looking much better). BB email and messaging are huge and they should leverage those services more. But they should fire some people and move around others to light a fire under their employees and management teams. If they do all that, they just might become a force to be feared again.

posted on 13 Jan 2012, 13:43

8. ardent1 (Posts: 1991; Member since: 16 Apr 2011)


> I think RIM is sitting on a huge level of support.

That is high debatable. What is not debatable is the current trend of Android and Apple eating into the smartphone market leaving less for RIMM. Then you have Windows pushing their OS, which makes it even harder for RIMM to compete. Don't forget MicroSoft has billions to spend to push the windows OS platform.

RIMM's best value is its portfolio of patents just like what happened to Motorola.

posted on 13 Jan 2012, 15:22

10. JeffdaBeat (unregistered)


RIM just needs to figure out what company it wants to be. It's been a business company (like most smartphone makers) for so long that it doesn't know how to do anything else. Apple has been in the consumer business for a long time, which is one of the biggest reasons the iPhone did well. Google is the same as Apple, all about the consumer. Microsoft has balanced the two. But RIM has always been business. Their steps into the consumer world has been terrible because their staff only knows business.

They need to hire new people. Period. Get some new talent in their with new ideas. Or keep being a business company. Go the way of IBM.

posted on 13 Jan 2012, 11:50

5. etuoyo (Posts: 6; Member since: 13 Jan 2012)


@greathero1 I have been sayin for a while that blackberry is going to have no choice at some point in the future to licence its blackberry messenger service to other operating systems. There is only so long they can expect people to continue buying blackberries just for bbm given that there are like 100 android phones better than the best blackberry phone.

I cannot wait for that day. I have to carry a blackberry as well as my normal device because all my friends use blackberry and only because of bbm. Once bbm is licensed to android I will never touch a blackberry ever again and can stick to carrying only one device.

posted on 13 Jan 2012, 12:42

6. DROIDX0430 (Posts: 409; Member since: 24 Nov 2010)


Another unwise choice by RIM. That agency was part of the meltdown.....wouldnt take no advice from them...!

posted on 13 Jan 2012, 13:40

7. ardent1 (Posts: 1991; Member since: 16 Apr 2011)


The main difference between Apple when it was going through a death spiral versus RIMM going through a similar death spiral was that Apple had an intense loyal following whereas RIMM does not.

People are still buying RIMM products, but the main difference today versus 3 years ago is that today RIMM products can longer command a market premium, and that is a huge problem. Maybe Huawei or ZTE or some unknown OEMs can buy RIMM for the brand value and established distribution channels.

posted on 13 Jan 2012, 17:24

11. evperry (Posts: 13; Member since: 14 Dec 2011)


RIM must be acquired. They MUST be sold. The only question is who needs them the most. If Microsoft is serious about competing in smartphones and the tablet market all they need to do is write a check and they will take it over in 36 months.

The vast majority of people have Windows and thats not likely to change anytime soon. If they bought RIM and integrated that within the Microsoft world through synergy and standard marketing then they win, just that simple. Android and IPhone and Microsoft would then divide the smartphone market in 1/3 with Microsoft having a slight edge.

If Google buys them then they would eventually control 75% of the Smartphone market.

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