RIM becomes BlackBerry, drops RIM brand altogether
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That means there is no longer RIM and instead everything will now be under the BlackBerry umbrella.
This is a logical move that will strengthen the ‘Berry brand and comes right on time as the company launches BlackBerry 10 and its first BB10 devices, the all-touch BlackBerry Z10 and the full QWERTY BlackBerry Q10.
source: BlackBerry
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BlackBerry Z10 surfaces in UK stores, to be available tomorrow 
BlackBerry Q10 is announced for all you QWERTY keyboard lovers, powered 
19 Comments
3. MikeG77 posted on 30 Jan 2013, 09:49 5 0
I can see why you think that its a risky move but it all about brand recognition. Believe it or not some people didn't know that RIM was the creator of Blackberry so now i guess it will be easier to identify.
12. PhenomFaz posted on 30 Jan 2013, 15:52 0 2
This isnt a good move...Research In Motion sounds like a name fit for enterprises....BlackBerry just sounds like a fruit!
Apple became successful not because its name was Apple...its because they were into the computer industry since the start and their phones weren't initially marketed as enterprise phones they were for consumers but they were good enough to be adopted by enterprises as well...Apple built its brand from the ground up...didnt matter if they were called Apple or Mango for that matter!
All in all a bad move by RIM or Blackberry!
14. hepresearch (unregistered) posted on 30 Jan 2013, 16:24 1 0
Talk to a die-hard fan, and they don't call their phone a "RIM BlackBerry"... no, they just proudly call it a "BlackBerry", and they don't seem to care that it is also the name of a species of fruit. Just sayin'...
7. JeffdaBeat posted on 30 Jan 2013, 11:06 5 1
Not risky at all. Colloquially, everyone knew them as BlackBerry and were puzzled at who Research In Motion was. It didn't help that they ONLY made Blackberries. I think it's a smart choice although I'm not sure if it will change anything.
18. Mxyzptlk posted on 30 Jan 2013, 21:27 0 2
If you had a Blackberry then you knew who RIM was.
19. jiezel91 posted on 31 Jan 2013, 16:59 0 0
On the other hand, people who are still thinking of buying a Blackberry don't even know that RIM is the maker of Blackberry. Because you'll never hear people saying, "Hey, I've got a RIM phone".
It's all about brand recognition for ordinary customers and I guess it's just smart to rename their company to Blackberry.
8. Aeires (unregistered) posted on 30 Jan 2013, 11:52 0 0
Is it even humanly possible for you to post without being a troll?
9. Commentator posted on 30 Jan 2013, 12:24 1 0
Yeah, at least now it's harder to come up with death-puns for the company, although the color black usually does connote death...
6. DonkeySauce posted on 30 Jan 2013, 10:26 4 0
I always wanted to work for them, but I guess now my dreams of getting a RIM Job are crushed.
10. Jyakotu posted on 30 Jan 2013, 15:04 0 0
This definitely could help them, since casual consumers never knew who RIM was and only associated the company with Blackberry devices.
11. XperiaFanZone posted on 30 Jan 2013, 15:31 0 0
RIM sounds better than Blackberry. Should have kept the name.
13. hepresearch (unregistered) posted on 30 Jan 2013, 16:21 0 0
If anything, at least they chose to make things more simple. If it works out, then great... if not, then I wouldn't be surprised if it just wasn't gonna work either way. To err on the side of simplicity is rarely worse than erring on the side of added complexity. They could have done a LOT worse...
16. downphoenix posted on 30 Jan 2013, 19:54 0 0
Its a good move. It will certainly help to clear any confusion about them.
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