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RIM CEO needs more than buzz words to sell BlackBerry 10

0. phoneArena 09 Nov 2012, 14:48 posted on

No one is quite sure what to make of BlackBerry 10 just yet, some think it will be "dead on arrival", while some think it will be a success. Not surprisingly, Thorsten Heins, RIM CEO, is one person who thinks that there is hope for the platform. A big part of the plan seems to be to target emerging markets, which would be great because when describing the product, he doesn't have much more than buzz words to prove his point...

This is a discussion for a news. To read the whole news, click here

posted on 10 Nov 2012, 00:53 3

36. Nicholas.Oliver (banned) (Posts: 16; Member since: 10 Nov 2012)


THE BEST COMMENT I'VE EVER SEEN ! THIS IS SO TRUE ! pikapowerize obviously can't answer this ! the only thing that pikapowerize uses for defending bb is "BBM and EMAIL" i can do that too on my android or iPhone, as a matter of fact, companies are starting to switch from bb to iphone / android, yahoo for instances!

bb doesn't have the ecosystem that android and ios have...for the bbm thing, who the f u c k would use it ? (except in my country)

@pikaposukks : really nice comment bro...really nice, keep posting, pikapowerize can't answer this, but i wouldn't be surprised if SHE is still defending bb, because SHE is a fanboy, fanboy will use anything they can to defend their idol

yesterday i was playing dead trigger on my nexus, one of my friend who has a BlackBerry Bold 9900 can only stare at me, i asked him "Can your bb do this ?" he can't answer it, lmao

posted on 10 Nov 2012, 02:09 1

41. pikaposukks2 (banned) (Posts: 3; Member since: 10 Nov 2012)


in my country (indonesia), bb also overly exaggerated...
there's USED TO BE a great number of addict that swear by it, but they already move on.

right now, most of those BB were sold to 2nd hand shop, and sold to domestic helper (pembokat) and were use mainly for calling and sms.

RIM were toooo late with their BB10, in Indonesia, they already lost to android since january 2012. and they lost to samsung (alone) since may 2012.

pickapowerize is surely someone who don't really know android can do what bb can do.... and doing it better.

posted on 10 Nov 2012, 03:55 1

44. Nicholas.Oliver (banned) (Posts: 16; Member since: 10 Nov 2012)


Mostly used for bbm and social media (correction)
Bb used to be exclusive 2 years ago, but now its too mainstream, it has already lost it's exclusivity, even a scavenger near my house has a BlackBerry!

Mind your grammar bro..*rim was too...

posted on 09 Nov 2012, 17:26

14. rickmahn (Posts: 1; Member since: 04 Nov 2012)


BB is destined to a long, painful death in the public eye. It's a lost cause in the smartphone race, where Windows Phone is the only likely candidate to take it's minor place in the market.

This once-strong brand, and fantastic ecosystem should long ago replaced the buffoon duo that was their Co-CEOs. Heins has always had more on his plate than most realize, and the failure of BB ultimately shouldn't be laid at his doorstop.

In any case, my suggestion to BB users is to pick either iPhone, Android, or Windows Phone and move on.

posted on 09 Nov 2012, 18:23 3

21. pikapowerize (banned) (Posts: 1869; Member since: 03 May 2012)


lol...read some other news of PA! RIM sold more than nokia now! and BB is still the second non android to be on top! (other is apple last is nokia, not even the lumia..but nokia as a whole! with its asha and symbian)

other reports show that BB close the top 5, but the last report that PA post is that BB is top 7! while nokia is on the 10th place!

it is quite an achievement even you keep on saying it is already dead!

BlackBerry 10 will be good for everyone so STFU and dont do suggestions!

posted on 09 Nov 2012, 20:02 1

23. predator93 (Posts: 122; Member since: 28 Aug 2012)


RIM sold more smartphones than Nokia, the list doesn't include asha or any other non smart phones. Nokia is still one of the best when it comes to feature phones.

posted on 10 Nov 2012, 00:44 3

31. Nicholas.Oliver (banned) (Posts: 16; Member since: 10 Nov 2012)


But rim is still behind android an apple isn't it ? don't compare RIM with nokia, please...nokia is the past, so is rim..today is android and apple, deal with it

posted on 10 Nov 2012, 00:56 3

38. Nicholas.Oliver (banned) (Posts: 16; Member since: 10 Nov 2012)


RIm is already dead so STFU and don't defend bb

posted on 10 Nov 2012, 02:39 1

42. pikaposukks2 (banned) (Posts: 3; Member since: 10 Nov 2012)


LOL
big LOL

If you're a REAL bb fan, you should know that BB were doing their inventory clearance right now. and what would be more interesting is to see their Q4 2012 number and also Q1 2013 number, in which RIM would be out of number 10.

BB10, if they were real, will arrive in Q2 2013....

posted on 09 Nov 2012, 18:02 1

18. Stuntman (Posts: 836; Member since: 01 Aug 2011)


The only thing worse than bad publicity is no publicity. Even though this article is talking trash about RIM's CEO, at least people are talking about them. BB10 is RIM's last chance. In spite of BB10 not being available until next year, still more BB phones are shipped than Windows Phone. The real test will be when BB10 gets release and people get to try it out and use it. I haven't seen much to know how good it is. I know time is running out. This time around, it looks like RIM would rather release a more polished product late than an incomplete product on time.

posted on 09 Nov 2012, 18:18 3

20. pikapowerize (banned) (Posts: 1869; Member since: 03 May 2012)


its good alright! watch some hands on reviews on youtube about the dev alphas... especially the alpha b!

posted on 10 Nov 2012, 00:46 3

33. Nicholas.Oliver (banned) (Posts: 16; Member since: 10 Nov 2012)


BB can't do anything don't you get that ? you can't even write this comment with a blackberry ! it will show up an hourglass

just deal with the fact that bb is already dead, espescially for pikapowerize! she is such a fanboy !

posted on 10 Nov 2012, 19:43 2

48. chaoticrazor (Posts: 2347; Member since: 28 Aug 2012)


mate seriously you sad hater, you stalk the person above and comment the same crap over and over

your just like the fanboys, trying to push what you think onto everyone else. actually no your like a little kid crying for attention, all your comments are just to get a reaction from ''pikapowerize''

just tragic you are

posted on 11 Nov 2012, 19:07 2

55. pikapowerize (banned) (Posts: 1869; Member since: 03 May 2012)


i know right!! he stalk to all my comments!! how pathetic!!!

posted on 10 Nov 2012, 00:54 4

37. verty (Posts: 122; Member since: 07 May 2012)


Michael H does it again. I don't mean to call names but Mike you don't connect as objective rather you project as a bigot who hates all other platforms except apple. Truth is I tire of you daily. BB 10 is a platform to look forward to and support if only for the no of people on whoose table it puts food. In place of your negative rantings please give us GOOD NEWS

posted on 10 Nov 2012, 03:32

43. cheeseaddict (Posts: 49; Member since: 05 Sep 2012)


this article is somewhat biased.. PA don't compare a person to another person, sure all of them made a name from their different personalities, and im sure you guys as well won't like to be compared with gsmarena or the verge, etc.. all of us have it's own difference.. what i see that heins is the black horse of them all

posted on 10 Nov 2012, 11:40

45. cdgoin (Posts: 542; Member since: 28 Jul 2010)


What they need is a phone with the tradition QWERTY layout.. skipping that and just trying to be another rectangular 4" smartphone is a recipe for disaster, as it removes what make a BlackBerry a BlackBerry..

posted on 10 Nov 2012, 17:16

46. DerryAhmad (Posts: 278; Member since: 05 May 2012)


It seems that Michael wants RIM to use words like "magical" or "the most innovative" to explain their product? I've heard one particular company uses them.
And yeah.. It kinda works - marketing wise (although they're NOT true... at all).

posted on 10 Nov 2012, 20:31 1

50. pikaposukks2 (banned) (Posts: 3; Member since: 10 Nov 2012)


Hallo DerryAhmad,

The problem with BB10 is THEY WERE LATE in the touch-optimize-OS area, and that's make the bet higher than before. For example, original iphone can't do MMS & not even 3G when 3G is considered cool, but it sell well. Because it has no competition.

Right now, android and iOS were very mature in their OS and their ecosystem, and RIM playing a big catch up.

From where I stand, I think RIM could not catch up iOS and android, why? because the 2-years delay show that's RIM need 2 years to release BB10. and by the time BB10 is released, it won't surpass android and iOS, it would be RIM just matching or surpassing some thing that RIM think essential, and will lost in lots of other area.... Google and apple won't sit around and do nothing... early 2013 that were not Q1 were the Q2 2013 will be another level of android and iOS maturity.

my point is, that german dude is spreading hype. BB10 might be cool, but it doesn't have any target market anymore.
* Security? Android and iOS is as secure as BB in term of email and instant messaging.
* instant messaging? What's app, Google talk is better than stup1d PIN system
* apps selection? android and iOS is better.

RIM will surely out of #10 in Q4 2012.

posted on 10 Nov 2012, 21:37

52. DerryAhmad (Posts: 278; Member since: 05 May 2012)


hi pikaposukks2

I think you're missing my point. I wasn't commenting about the BBOS. I merely commenting about the article wanting RIM's bos to use more buzz word.

In a sense, you're correct, but we haven't seen the BB10 final product yet.

I seems that you addressing problems that Thorton himself aware of.. hence avoiding using hyperbolic buzz word that Michael suggested in the article.

I know that using some marketing buzz word will create some excitement. But I rather made surprised (in a good way) than disappointed cause the final product will not deliver what's been said marketing-wise.

posted on 11 Nov 2012, 00:01

53. pikaposukks3 (banned) (Posts: 3; Member since: 10 Nov 2012)


If you read the title of this article it said
"RIM CEO needs more than....."

That's mean the author of the article say that RIM would not be success selling BB10 with only buzz word such as "magical", "innovative". in other words... BB10 is a hype!!!!!

Regarding .... "but we haven't seen the BB10 final product yet".... I don't think I really need to see the final product to reach such conclusion. If you know the RIM corporate culture compared to Google & Apple. You'll know that RIM would not be able to catch up Google and apple.... RIM is a dumbOS player who were surprised at how hard it is to make smartphoneOS.

Do you know why the original PlayBook doesn't have the calendar apps? because it doesn't have calender API. In Fact QNX, which become the BB10 doesn't have any good API at all. It only have SDK, and it's pretty RAW. It's a great OS, smooth, lightweight, but RAW.

Therefore, it's safe to assume, if two years ago they don't have calender API, how long it take for RIM to catch up with Google and Apple. Do you really think 2 year is enough?

posted on 10 Nov 2012, 20:26 1

49. InspectorGadget80 (unregistered)


The idiot CEO should of release it this year beacause that's the only way they would SELL LOTS OF BB 10 than waiting for 1qt to release when no one isn't buying anything. THIS GUY IS TAKING TOO DAMN long to release the new BB for BB FANS. HE SHOULD BE FIRED and never reward million of dollars of bonuses

posted on 10 Nov 2012, 20:38

51. pikaposukks3 (banned) (Posts: 3; Member since: 10 Nov 2012)


There's something that ordinary BB user like pikapowerize don't really know, or maybe know it but trying to hide.

BB10 device *IS* not ready for release yet, because the OS is NOT ready yet. If they release it now, RIM will be RIP.

This is also the reason that's if RIM release BB10 in Q1 2013 or Q2 2013 or Q3 2013 or any other time, BB10 *IS STILL NOT GOOD ENOUGH*

iOS and android have a 3-5 year of level of maturity, were as BB10 is just barely enough to be release. It will be full of bug, problem, missing feature, etc.

pikapowerize and around 2 million BB fans will buy it in the first 3 month, but after 3 month the sales will be down from negative review, and even pikapowerize will hate it after 6 month.

posted on 11 Nov 2012, 00:12

54. Lwazi_N (Posts: 205; Member since: 23 Jun 2011)


But Michael, Thorsten only doesn't mention your preferred buzzwords this interview around and it's a catastrophe? LOL!!!

posted on 12 Nov 2012, 06:19

56. NokiaFTW (Posts: 2072; Member since: 24 Oct 2012)


BB10 FTW !!

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