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Qualcomm video promo takes aim at MediaTek; it's not the quantity of cores, it's the quality

0. phoneArena 30 Aug 2013, 01:00 posted on

So what is better, the quality or quantity of cores on a processor? If you listen to Qualcomm, it is the quality of the cores; in a video that calls to mind Guitar Hero, Qualcomm says that 17 of the top 20 apps in China use no more than 2 cores. Qualcomm's point is that apps need faster cores, not more cores. Additionally, Qualcomm says that with each generation, Snapdragon CPU cores are rebuilt while the competition chooses to copy the same old cores...

This is a discussion for a news. To read the whole news, click here

posted on 30 Aug 2013, 01:24

1. darkskoliro (Posts: 1077; Member since: 07 May 2012)

Ahh this is the beauty of the market. You see even though Qualcomm has a good name and produces (most probably) faster chipsets, manufacturing costs and threshold performance are also taken into consideration, therefore a lot more people may invest into the octocore due to cost reduction and possibly an even better battery life ;)

posted on 30 Aug 2013, 03:32 3

10. james004 (Posts: 486; Member since: 15 May 2013)

octocore is ridiculous, it sure sounds fun and awesome but it such an overkill.
android doesnt even use octocores. let alone other apps. we are now getting a few apps that use more than 2 cores.
Qualcomm needs to address how to reduce the heat produce from those cores. qualcomm is better than others but they can improve on it more.

posted on 30 Aug 2013, 04:12 4

11. dan86 (Posts: 298; Member since: 17 Mar 2012)

Soon we'll have a mini supercomputer in hand in form of a smartphone running peta flops of data. On the other part I feel sad for Qualcomm that they had to push themselves to explain that their processor is better than Mediatek which actually never bragged its competition over Qualcomm or Exynos! Strange fact is that the giants can also be insecure.

posted on 30 Aug 2013, 10:29

25. TheLolGuy (Posts: 483; Member since: 05 Mar 2013)

It's not really about being insecure. They make a point about the power of each individual core vs the number. Not only are heavily multithreaded cores harder to program, but will be exponentially harder to debug and maintain as well. No developer wants to go through that. Through the PC era, developers didn't need to optimize their code because the hardware performance leaps carried them... they don't have that luxury now that people want crazy performance out of hardware 1/8th the power of an average modern desktop.

This is why Intel was ahead and AMD was behind. AMDs FX series outperformed Intel in niche applications involving heavily multithreaded code -- some of the most sophisticated software around. For everything else (aka 99% of average developers coding at best for dual core) Intel saw better performance because each individual core was stronger.

Especially for phones, at least for now, its better to save the die space and remove some cores and stick with dual core. Extra cores are subject to diminishing returns and when most software is at best dual core-optimized, comparing a dual core Snappy vs a octa core Mediatek is like comparing two dual cores when it comes to real life usage -- only except one will have way weaker individual cores.

posted on 30 Aug 2013, 01:45 1

2. bohdan4ik13 (Posts: 103; Member since: 10 Feb 2012)

Pretty Cool ad!

posted on 30 Aug 2013, 01:53 7

3. pokharkarsaga (Posts: 385; Member since: 23 Feb 2012)

In Android we consider quantity over quality.More cores more innovation.

posted on 30 Aug 2013, 02:19 1

6. special4u (Posts: 63; Member since: 22 May 2013)

ya, i hope they can come up with 16 cores next year, samsung gona be the 1st to do it!

posted on 01 Sep 2013, 16:13

34. sarge77 (Posts: 202; Member since: 14 Mar 2013)

Yeah they will but we'll never see it in the US their having issues with their octa core thats why only 20% of note 3 will have it and 80% will use snapdragon 800. To many promises for samsung that dont deliver.

posted on 30 Aug 2013, 02:24 5

7. Suo.Eno (Posts: 507; Member since: 17 Feb 2013)

If by "we" you mean the 10% who can't tell the diff between a dual A15 to a quad A9 or A7 AND the crucial role of the included GPU design then yes. The rest 90% are actually well informed otherwise.

posted on 30 Aug 2013, 01:54 4

4. pwnarena (Posts: 1129; Member since: 15 Feb 2013)

it's not only mediatek it's aimed at. samsung also has their faux-octocore chip.

posted on 30 Aug 2013, 02:36 5

9. Berzerk000 (Posts: 4275; Member since: 26 Jun 2011)

That may be true, but at least Samsung uses A15 and A7 cores for their chips instead of just A7. So you at least have A15 performance available to you.

posted on 30 Aug 2013, 02:14

5. cezarepc (Posts: 716; Member since: 23 Nov 2012)

Well the octa-core Mediatek SOC will cost less than half of even the S4 Play. Enough reason for premium mid-range devices to go to Mediatek IMO.

posted on 30 Aug 2013, 02:26 1

8. Suo.Eno (Posts: 507; Member since: 17 Feb 2013)

Still not happening fast enough though. Just small play OEMs like Acer and lower which isn't up to par in terms of fw/sw longevity/quality.

posted on 30 Aug 2013, 05:25 1

15. cezarepc (Posts: 716; Member since: 23 Nov 2012)

Yea, true that. Mostly premium China-made phones employ Mediatek SoCs.

But in EU and South East Asia (including China) Mediatek is selling more chips than Qualcomm, Nvidia, and Samsung combined. So maybe it's pointless for Qualcomm to out this video since they have totally different markets. Or probably this is aimed at Samsung's dual-quad "octa-core"?

posted on 30 Aug 2013, 04:14 2

12. TylerGrunter (Posts: 1542; Member since: 16 Feb 2012)

And this is the "single thread performance" I have been talking about. Most applications don't go over 2 threads, so more than 2 cores is already plenty.
8 cores with low performance each? Just a joke to fool ignorant people. Give me A15 or Krait400 cores with a good GPU and I'll be much better served.

posted on 30 Aug 2013, 04:16 2

13. taikucing (unregistered)

"The CPU is just 15% of the Snapdragon processor."
Yeah. So true. CPU is very important, but there are other things that are also important too like GPS. As a mediatek phone owner, I tell you, the GPS which is carried by mediatek is useless & crap. It's very difficult to get the position even for hours. It's so frustating while you need to know where you are now but the GPS is not working. Many mediatek phone users I've met in the forums share the same GPS problem too, no matter what types of mediatek CPU they have, 1 or 2 or 4 cores. They sucks in GPS. And it doesn't have compass too.

posted on 30 Aug 2013, 05:25

14. itsdeepak4u2000 (Posts: 3718; Member since: 03 Nov 2012)

Android have to optimize their OS in such a way that even a single core or less than that would be able to perform smoothly, otherwise specs hungry people will go for octa, 16 32, 64 cores and so on and it will never end.

posted on 30 Aug 2013, 06:04 3

18. yowanvista (Posts: 340; Member since: 20 Sep 2011)

It's actually not a userland issue but rather depends on how the underlying Linux kernel was compiled and with what parameters in mind. Then comes the choice of scheduler (IKS and GTS). Actually those high end devices with kernel 3.4.y can already manage cores efficiently at the kernel level, moreover the Dalvim VM already takes advantage of multiple cores. It's just up to Apps to harness cores.

posted on 30 Aug 2013, 05:32

16. Topcat488 (Posts: 1396; Member since: 29 Sep 2012)

Let Samsung give MediaTek some "Top Chips" i.e. A15‘s, and work together to get that Octa out to the consumers... Do what is best for the world by making better efficient SoC...

For a "True" Little/Big Octa core.

posted on 30 Aug 2013, 05:59 1

17. yowanvista (Posts: 340; Member since: 20 Sep 2011)

Please check your facts before writing an article. The Exynos 5420 can use any number of cores at a time with GTS.

posted on 30 Aug 2013, 06:17 1

19. gazmatic (Posts: 795; Member since: 06 Sep 2012)

Quad core is more than enough for smartphones... The apps have to push it. That is why I didn't stay in the Android bubble... Lots of gimmicks and features I never even use... Not to mention the work you have to put in to get the most out of it and/or make it stable

unlike the PC market with games like crysis that make your current rig scream and force you to upgrade your specs... Android doesn't have any of that

where is the crysis for android? Where is the justification for more specs?

it is really telling when a dual core performs smoother than an octocore

android is nothing but specs specs specs specs specs that go unused

I used to enjoy tweaking and customizing my device to the last iota but now I'm just satisfied with something that just WORKS

posted on 01 Sep 2013, 16:19

35. sarge77 (Posts: 202; Member since: 14 Mar 2013)

It will be great to deliver octo core power and make it work all that power will come in handy for video editing on the fly with these devices ,but quality cores are needed and power per core I guess this is why Intel still boasting its dual core with broad power to out perform any quad core because it has multi threading don't believe these chips have multi threading this is why they want more cores.

posted on 30 Aug 2013, 06:27 1

20. dexter_jdr (Posts: 1163; Member since: 28 Jun 2012)

we need something like this to tell android fans that WP dont need more and more cores because the os is optimized unlike laggydroid

posted on 30 Aug 2013, 10:24 1

24. androidfanboy (Posts: 162; Member since: 24 Jun 2013)

Stupid comment

posted on 30 Aug 2013, 10:53 1

26. dexter_jdr (Posts: 1163; Member since: 28 Jun 2012)

butt hurt fanboy comment.
the truth hurts through the bones doesnt it?

posted on 30 Aug 2013, 16:57 1

27. DukeX (Posts: 327; Member since: 28 Aug 2013)

Dude just stop with the android lag comments. It should hurt through your teeth and bones to keep saying that crap Come up with something new jeez.

posted on 31 Aug 2013, 04:34 1

28. chaoticrazor (Posts: 2347; Member since: 28 Aug 2012)

well seeing as there's an actual basis for the comment that its not about the number of cores its how well its optimized

android lags, thats true what ever way you look at it, the fact many android fanboys attacked wp8 devices for its dual core then changed there tuned when the moto x made its appearance.

so are you denying that lag exists, and that the number of cores is becoming just like the megapixel race?

posted on 31 Aug 2013, 07:04

29. dexter_jdr (Posts: 1163; Member since: 28 Jun 2012)

true. and also nokia won the megapixel race against ALL.
its not a useless race- cleverly used the 41mp count to its advantage for final 5/8mp photos.

posted on 31 Aug 2013, 08:40

31. DukeX (Posts: 327; Member since: 28 Aug 2013)

Im not denying the lag exist. It's just not as apparent as most fanboys make it seem. They act like their own os CAN'T lag because it's powered by their ego. It really is a weak and old argument and im tired of seeing it. I have a dual core 1.5ghz device. I can clock it down as low as it can go and it's still very usable to a point you wouldn't even notice it's slightly slower than is should be. This is on a stock rom btw.

posted on 30 Aug 2013, 07:35 1

21. DemiImp (Posts: 2; Member since: 30 Aug 2013)

As a programmer I know it is relatively easy to use multiple cores with very little worry about concurrency issues. OpenMP is practically a standard, especially when you want to speed up slow portions of your program. I've used this before and I know many others do to easily take advantage of all the cores in a system. It allows you to code as if you are using a single thread but end up using every core in the machine.

Now if you wanted full fledged threads, each with their own unique purpose... that is a different story. That kind of threading is very application-specific and can be quite significantly harder to utilize all the cores.

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