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Qualcomm exec who called Apple's A7 a "gimmick" has been reassigned

Posted: , by Michael H.

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Qualcomm exec who called Apple's A7 a
Sometimes the truth doesn't set you free. Eventually, Apple's 64-bit A7 processor will provide real benefits, but right now it is mostly a gimmick. Unfortunately, while we in the media are allowed to say that, Qualcomm's now ex-senior VP and chief marketing officer Anand Chandrasekher said the same, and the fallout has been pretty harsh for him.

Qualcomm recanted the statement very quickly, which makes perfect sense because the chip-maker is likely already working on its own 64-bit processors for future Android devices. Now, it seems that the company has reassigned Chandrasekher, and tried to do it quietly. Chandrasekher has even been removed from the company's leadership page on its website. 

Of course, telling the truth is one thing, but Chandrasekher likely went too far by saying that there was "zero benefit" that a consumer would get from Apple's A7. The benefits are minimal right now, but the system itself and Apple apps should see slight speed boosts; and, as more apps are optimized there will likely be more benefits to come, but that will be a slow process. 

source: Venture Beat

71 Comments
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posted on 25 Oct 2013, 20:33 7

2. Miracles (Posts: 469; Member since: 31 Aug 2013)


"A reputation takes a lifetime to earn but only a second to destroy."

So True!

posted on 25 Oct 2013, 21:20 3

17. akki20892 (Posts: 3300; Member since: 04 Feb 2013)


Hell yea

posted on 25 Oct 2013, 20:34

3. Birds (Posts: 971; Member since: 21 Nov 2011)


Well... I still don't get this whole 64 bit thing... The fact that a processor is able to process more memory at once will give it a significant performance boost? It's hard to wrap my mind around with the limited knowledge I have and I would appreciate it of someone could explain it to me in further depth. I still don't think a future dual core 1.6 gigahertz exynos (64-bit of course on the 28 nm process) coupled with...maybe 4-6 gigs of ram and even the most powerful mobile GPU can compete with with even a dual core i5 Haswell of the same clockspeed... I'm just perplexed.

posted on 25 Oct 2013, 20:51

7. lyndon420 (Posts: 1708; Member since: 11 Jul 2012)


I believe they are referring to a user experience boost and even less lag.

posted on 25 Oct 2013, 21:22 5

21. akki20892 (Posts: 3300; Member since: 04 Feb 2013)


Hell yea

posted on 26 Oct 2013, 08:57

54. sniper1087 (Posts: 344; Member since: 31 Dec 2011)


Well true I am not really sure besides the memory use, besides devs making compatible apps with 64 bits. In retrospective it should provide better performance, but at some point you get diminishing returns, the thing that surprised me with apple is the browser reaching a 400 score in sunspider test, while my pc got 198 or so, very close to desktop performance, the closest so far, on my Z1 it got a 780 so is very impressive of what apple has done to their webkit.

posted on 26 Oct 2013, 13:13

62. bigstrudel (Posts: 518; Member since: 20 Aug 2012)


To put it in perspective very few android Superphones can even compete with the year old iPhone 5 in web performance. On iOS 6 the iPhone 5 got 620ms on Sunspider. On iOS 7 is just above 700. On year old hardware.

posted on 26 Oct 2013, 15:19

63. sniper1087 (Posts: 344; Member since: 31 Dec 2011)


Well thats good for apple i mean sunspider scores never been that low in a smartphone(were lower is better) so it is indeed an achievement.

posted on 25 Oct 2013, 21:55 1

37. Evil_SaNz (Posts: 258; Member since: 20 Oct 2011)


Hell Yea™

posted on 26 Oct 2013, 07:45 1

49. akki20892 (Posts: 3300; Member since: 04 Feb 2013)


Hell yea.

posted on 25 Oct 2013, 21:59

38. crazymonkey05 (Posts: 128; Member since: 20 Nov 2012)


What is with all this hatred twords others fav. OS I use android and love it I live to flash costom roms to sony ericsson xperia play or my motorola droid 1...but that's just me some people may love the simplicity and stability of ios and that's cool for them as long as there fav. Companies ain't messing with mine I could care less about what they choose....

posted on 25 Oct 2013, 22:16 1

39. EclipseGSX (Posts: 1563; Member since: 18 Oct 2011)


Hell yea, dats what happens when you speak the truth and makes Apple look bad

posted on 25 Oct 2013, 23:14

41. Sire3008 (Posts: 87; Member since: 26 Sep 2013)


Really sorry for this guy though. Qualcomm just want to protect there private interest since they were building their own 64 bit chip. They don't want others to view it as a gimmick

posted on 26 Oct 2013, 03:32

46. Napalm_3nema (Posts: 846; Member since: 14 Jun 2013)


Just reading the byline showed me that it was Michael. He was wrong initially, and he is still wrong, but unfortunately, he won't pay for his ignorance and hubris like Mr. Chandrasekhar.

posted on 26 Oct 2013, 20:20 1

69. tedkord (Posts: 4470; Member since: 17 Jun 2009)


Nothing he said was wrong.

posted on 26 Oct 2013, 04:13 1

47. Darth_Muffin (Posts: 18; Member since: 06 Oct 2013)


Word for the day " Hell Yea!"

Ok.... Ok... I'm in too..

HELL YEA!

posted on 26 Oct 2013, 07:46 1

50. akki20892 (Posts: 3300; Member since: 04 Feb 2013)


Hell yea.

posted on 26 Oct 2013, 10:16 1

57. androadictto (Posts: 13; Member since: 17 Oct 2013)


There you go Apple s fan giving excuses, and the truth will set up free.

posted on 26 Oct 2013, 11:29

60. taz89 (Posts: 2014; Member since: 03 May 2011)


has his reconsignment got anything to do with the 64bit comment or is it just a slow news day that tech sites thought lets make something out of nothing lol

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