There have been some assertions that Antutu favors Intel based architecture, so this backing by Qualcomm is arguably not without an agenda.
According to BDTI, "Many existing mobile benchmarks do not measure attributes relevant to consumers and can be easily manipulated. There is a striking lack of mobile benchmarks that measure actual user experience. Our user-experience-focused tests will include real-world measurements of application performance, battery life, and data transfer speed and delay."
The new standard will be designed solely with mobile technology in mind and the benchmarks will note common scenarios rather than complex equations. Qualcomm states this solution is “timely.”
BDTI will have an initial public device results report available later this year and there will be general availability in early 2014.