Publishers seeing the native app lose ground to the web app
0. phoneArena 03 Dec 2012, 07:29 posted on
At a recent panel featuring Google's Bonita Stewart, New York Media's Larry Chevres and Financial Times's Rob Grimshaw, an interesting topic has been discussed...
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1. JeffdaBeat (unregistered)
Back in the day, having a native app for any given smartphone seemed more necessary for the simple fact that many web sites were still running flash every which way. Remember those flash intro pages that no one ever really liked? The web has moved away from that and sites are more to the point. Native apps just aren't needed as much as before. I've deleted NYT and CNN apps because I can just go to the site.
2. TheMan (Posts: 372; Member since: 21 Sep 2012)
For the most part, Flash websites was an issue for the iOS platform.
Interesting, though. In the last several hours we've learned that if you publish content, *don't* develop a native app. But if you run a social media site, which (of course) depends on users for content, then you should create an app. I suppose that's also true for hybrid sites where there's plenty of original content and social media (e.g., ESPN).
3. antifanboy14 (Posts: 66; Member since: 26 Nov 2012)
I like native apps. As soon as we can do away with flash totally and HTML5 takes over i still see the need for native apps.
4. MC1123 (Posts: 1229; Member since: 12 Nov 2012)
i dont think so! native app still works the best! due to the fact that im not always on data or i dont apply for a postpaid plan!! and due to the fact that the internet connection in my country sucks!!! so native apps is still the best!