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Public Relations experts say Apple should order iPhone 4 recall

Public Relations experts say Apple should order iPhone 4 recall

Posted: 13 Jul 2010, 17:47, by Alan F.

Categories: AT&T AT&T Apple Apple Unofficial Unofficial Touch Touch Bookmark

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This article contains unofficial information.

Public Relations experts say Apple should order iPhone 4 recall

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Public Relations experts and those who deal with corporate crisis reactions say that Apple would be better off announcing a recall of the iPhone 4. As we reported, Consumer Reports has concluded that the reception problem with the phone is real and is hardware related. This means that a OTA firmware upgrade will not be able to fix the unit. Professor Matthrew Seeger, an expert in crisis communication, said, "Apple will be forced to do a recall of this product," he continued, “It’s critically important. The brand image is the most important thing Apple has. This is potentially devastating." Chris Lehane agrees. And if someone knows about defusing crisis, it is Lehane who worked for the Clinton Administration as the White House "Master of Disaster". Dr. Larry Barton is the author of "Crisis Leadership Now" and is a leading expert in crisis management. He says that Apple needs to respond immediately. "There has to be a military-like response to this issue. And we have not seen this kind of urgency,” said the Doc who also added that Apple needs to "refute" the Consumer Reports testing or admit that the magazine is right and issue a hardware replacement immediately. He says that saying that the phone doesn't calculate signal strength correctly will not "cut it". Dr. Barton noted that Consumer Reports is a well-respected magazine known for being impartial and fair. Clinton aide Lehane says that this is the opposite of what Apple did in 2007 when they quickly cut the price of the original iPhone after people complained.

Apple iPhone 4 Specifications | Review

source: CultofMac

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1. JackFace posted on 20 Oct 2010, 01:47 0 0

All I have to say is "Yikes!"... Sucks for Apple!

15. JeffdaBeat posted on 13 Jul 2010, 22:43 0 0

I mean...not really. People are still buying the phone despite the antenna deal. From what I've seen and talked to with customers, they are still willing to buy the phone because they already had intentions to buy a case or bumper. And these folks aren't Apple fan boys or anything. I think it comes down to other than this problem, the phone is a stellar phone whether folks want to admit it or not. And because the problem is so easily solved, folks are still ordering it.

17. JeffdaBeat posted on 13 Jul 2010, 22:50 0 0

And as far as Consumer Reports go...even though they put they could not recommend the iPhone 4, they have it ranked as the Best Smartphone Available...what's up with that?

21. rjt185 posted on 14 Jul 2010, 04:45 0 0

Because it's something a little strip of duct tape can fix. If the problem was outside of the average person's capability to fix then they wouldn't have ranked it so highly.

28. Gowireless posted on 14 Jul 2010, 12:40 0 0

when is he just going to come out and say i f@@@@d up on this and on the ipad he must be scard of the droids that r out there he knows the droid is a better phone if he would get off his power trip and unlock his phone it wouldnt be bad but he wants to tells all of you iphone fan boys what to do and you all follow

30. wade1968 posted on 14 Jul 2010, 18:49 0 0

I do not see apple or steve jobs recalling the new Iphone. it just will not happen.

2. tuminatr posted on 13 Jul 2010, 18:15 0 0

Apple tried too hard to rush a product to market, honestly if they did not have it right they should have delayed the launch.

4. BlackSirius16 posted on 13 Jul 2010, 18:39 0 0

rush??? they were stated to be working on this before the 3GS even came out so yeah, they had plenty of time to do another iPhone revamp, their just cheap sons of bitchs

7. phone333 posted on 13 Jul 2010, 19:23 0 0

All that time...and still screw it up. What's so hard about testing a product before puting it out. I think they were too proud of the design and didn't want to change it.

9. omarc26 posted on 13 Jul 2010, 21:08 0 0

yes i agree with u they been makin iphones since 2007 .. and all of them had reception issues i know this cuz i had all the iphones since the first one in 07. i just cannot understand why cant they make an iphone that doesnt have reception problems? is it really that hard?????? i had phones from lg ,samsung, htcalso from at&t and yes at&t may not be the best network out there but all the other phones work fine like on my bold 9700 from at&t i have right now gets 5 bars of service in alot of places were my girlfriend's iphone 4 gets only 1 bar of service also on at&T ,and in those same places i can make calls n send messages just fine on my bold 9700 and my girlfriend with her iphone 4 cannot even make a call or send a text message i was gunna get an iphone 4 but i didnt becuz i heard of all the reception problems it has ill maybe get one if they fiix this...

18. IHatePhones posted on 13 Jul 2010, 23:41 0 0

They DID test it but remember, the test phones had a case on them that made them look like an iPhone 3 series, according to Gizmodo that is. And the disguise casing would have stopped the touching of the antenna.

20. tuminatr posted on 14 Jul 2010, 03:52 0 0

so they did not real world test the phones! this could be a real bad spot for apple. I think they need to recall the defective phones and fix the problem then re release. But being the spin master that they are they will address the problem in the next model

29. IHatePhones posted on 14 Jul 2010, 12:58 0 0

I just said that they did test at least one that we know of. But that phone was the one that was "dropped/lost" in the bar had a strange case on it that made it look like the iPhone 3Gs. I won't link the Gizmodo article here cause that's in bad taste, but that phone was the reason a Giz editor had his home busted into to retrieve the prototype phone.

3. artz1986 posted on 13 Jul 2010, 18:37 0 0

Now why would Apple go and do something like that? Especially when Engadget put out an article pretty much stating, at the end of the day, even though there is hard evidence of an antenna problem, in real world use, the issue isn't as big, if existent at all. And they even brought up an interesting question: seeing how Apple has probably sold close to two million iPhone 4's to date, w/ this antenna problem, why isn't there a bigger outcry? So in reality, Apple's real issue is PR, and not necessarily a faulty device, even though it's a hardware problem. Crazy confusing, but it seems that way.

12. GlenF posted on 13 Jul 2010, 22:11 0 0

are you seriously going to Use Engadget as the final authority over Consumer reports? a well respected, notably impartial magazine that's been around for decades Vs. an internet blog? really?

16. JeffdaBeat posted on 13 Jul 2010, 22:49 0 0

Actually, every review of the iPhone has been universally praising it. The antenna problem is a problem...but I think because it is so easily solved, people are still buying the phone. I know it's the cool thing to hate Apple (they seem to be the new Microsoft in the tech world), but other than this issue, the iPhone 4 is an amazing phone. Oh, Consumer Reports still ranked the iPhone as the best Smartphone available...

31. iHateCrapple posted on 15 Jul 2010, 17:39 0 0

Ok, but theres 4 models...

5. richk posted on 13 Jul 2010, 18:53 0 0

apple just re design the phone and recall and fix the rest of the current phones please

6. networkdood posted on 13 Jul 2010, 19:14 0 0

The original iphone price was cut because of the new and pending 3G model....lol....funny, let us just make up stuff because it fits the bill.....wow, everyone should just return their phone for a better phone - in terms of signal strength/call quality/call sounding - HTC ARIA.....oh yeah!!!!