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Priced at ~$160, Nokia Lumia 525 can be a hot seller in China

Posted: , by Florin T.

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Priced at ~$160, Nokia Lumia 525 can be a hot seller in China
Nokia’s latest entry-level Windows Phone 8 handset, the Lumia 525, has yet to see a global release. It was launched in Singapore earlier this month (costing around $200 there), and now it’s also available to purchase in China, where it costs even less.

Nokia China’s official website lists the Lumia 525 as being priced at $180 (1,099 CNY). However, following the links to the online stores of China Unicom and TMall reveals that the handset is being sold for just $163 (999 CNY). This may lead to high sales numbers in China.

Sure enough, Chinese customers are used to low prices (even lower than this), but the Nokia brand is still strong in the country, and the Lumia 525 is the only new WP8 handset that doesn’t cost more than $200.

The 525 was announced by Nokia in November as the successor to the Lumia 520 (the best-selling Windows Phone device to date). Its features include a 4 inch WVGA IPS display, dual-core 1GHz Snapdragon S4 MSM8227 CPU, 5MP rear camera, 1GB of RAM, 8GB of internal memory, and MicroSD card support.

Since the 520 is selling well in the US, Nokia may also release the Lumia 525 there at some point. However, for now there is no official word on this.

Priced at ~$160, Nokia Lumia 525 can be a hot seller in China
Priced at ~$160, Nokia Lumia 525 can be a hot seller in China
Priced at ~$160, Nokia Lumia 525 can be a hot seller in China

source: Nokia China (translated)

19 Comments
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posted on 26 Dec 2013, 07:11 1

1. ihavenoname (Posts: 1520; Member since: 18 Aug 2013)


Eventhough I'm not Windows Phone fan, I somehow like 520/525 more than most same priced Androids. Nokia and Apple might have hit jackpot in China.

posted on 26 Dec 2013, 07:48

8. itsdeepak4u2000 (Posts: 2866; Member since: 03 Nov 2012)


I miss the Flash on the back, if present then it could have been more than just great.

posted on 26 Dec 2013, 08:05

10. ihavenoname (Posts: 1520; Member since: 18 Aug 2013)


If it had flash, it would cannibalize 620/720 sales.

posted on 26 Dec 2013, 12:00 1

14. rodneyej1 (Posts: 3561; Member since: 06 Jul 2013)


Who cares if your not a WP fan. That's irrelevant to your point.. Why do you feel a need to always stress that❔

posted on 26 Dec 2013, 14:22 1

17. ihavenoname (Posts: 1520; Member since: 18 Aug 2013)


Because, I then show I like and respect this product, although I'm not fan of OS.

posted on 26 Dec 2013, 23:31

19. rodneyej1 (Posts: 3561; Member since: 06 Jul 2013)


Yeah but even if its a article strictly about the OS you have something negative to say.. If you're not interested in the OS, but just Nokia devices, then why ate you on every WP Related article❓.. Why wouldn't you just skip over a totally WP OS related article❓... You'd never see me commenting on a Android KitKat article because I'm in no way fond of the, IMO, horrible Android OS.. The only reason I would go into a Android related article would be to hate, and troll, which is pathetic... You know what you're doing.. We're not stupid❕

posted on 26 Dec 2013, 07:14 4

2. xperiaDROID (banned) (Posts: 5629; Member since: 08 Mar 2013)


In Malaysia, this little champ is priced at $151.72. That's a bang for the buck.

posted on 26 Dec 2013, 07:34

4. ihavenoname (Posts: 1520; Member since: 18 Aug 2013)


You already have it in Malesia? In Finland, hardly anybody knows that 525 even exists. 1520 actually came just short time ago. Weird...

posted on 26 Dec 2013, 07:41

5. amirlukmanhisyam (Posts: 42; Member since: 26 Jun 2012)


The target market for this phone are those in Asia. So they received it first before the others. Even people in Malaysia barely know the model numbers for Lumia cause they only know the name but barely know the numbers. Only those phone geeks know the numbers very well.

posted on 26 Dec 2013, 07:45

6. xperiaDROID (banned) (Posts: 5629; Member since: 08 Mar 2013)


Maybe the 525 is aimed for the Asian countries, like the 520. So they release it in Asian countries first. But hey, at least the big bro 1520 and the 2520 is in Finland already. The 2520 is still not yet release in Malaysia.

posted on 26 Dec 2013, 07:47

7. ihavenoname (Posts: 1520; Member since: 18 Aug 2013)


Ok, that makes sense. And 2520 sure came pretty quickly.

posted on 26 Dec 2013, 07:52 1

9. xperiaDROID (banned) (Posts: 5629; Member since: 08 Mar 2013)


The 1520 came to Malaysia pretty quickly as well. After it's launched, it only took one month to come here if I'm not wrong. But the 2520 is not in Malaysia yet.

posted on 26 Dec 2013, 08:19

11. loveHEAVYMETAL (unregistered)


its funny when the lumia 1520 priced more cheaper than the old lumia 1020 in malaysia

lumia 1520 - RM 1999 (below 700 usd)
lumia 1020 - RM 2399 or 2499 (about 800usd)

"Hey LG! waithing for your G2 " : From Malaysia

posted on 26 Dec 2013, 18:38

18. phil2n (Posts: 476; Member since: 30 Apr 2012)


How I wish I'm still in Malaysia. I miss that very crowded LowYat. Philippines is late as always. The latets device here is Lumia 625

posted on 26 Dec 2013, 07:26 1

3. darkskoliro (Posts: 997; Member since: 07 May 2012)


Hongmi is better

posted on 26 Dec 2013, 11:19

12. sri_tech (Posts: 188; Member since: 21 May 2013)


JD.com is selling it for 899 yuan ($148).
http://item.jd.com/1024459.html

posted on 26 Dec 2013, 12:02

15. rodneyej1 (Posts: 3561; Member since: 06 Jul 2013)


Yeah, that's what Windows Phone Central is reporting it sales at..

http://www.wpcentral.com/nokia-lumia-525-priced-148-china

posted on 26 Dec 2013, 11:28

13. XYZ360 (Posts: 51; Member since: 01 Jan 2012)


What is stopping them from pushing the price down like in the US?? I don't think that at $160, and with the presence of cheap knockoff there, it will be a hit.

posted on 26 Dec 2013, 13:44

16. rodneyej1 (Posts: 3561; Member since: 06 Jul 2013)


Well, you just answered your own question.. The keywords here being "Cheep Knockoff".. This is a chance for them to get the quality, unified, predictable, WP experience.. I'm sure there are plenty of cool Android devices, but WP is different, and some people might like different.. It's not always about comparing WP to the others, but seeing it for what it really is by itself.. It'll eventually catch on..

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