"Predictions" that need to stop in 2012 - Part 1: Apple
0. phoneArena 06 Jan 2012, 17:06 posted on
Given how easy Shaw Wu made it look to be an analyst for the mobile tech industry, we thought we'd try our hand at some predictions for the coming year, though we'll be doing something a little different: we're backing up our predictions with logic...
This is a discussion for a news. To read the whole news, click here
1. AppleConspiracy (Posts: 637; Member since: 18 Oct 2011)
Please, will you stop calling screens "retina" or "non-retina"? For the love of god, this is just marketing name for iPhone 4 screen, and its reason is marketed also. They can name "Retina" everything they want, it doesn't have anything to do with actual retina on your eye. It's just that this is high-density screen without visible pixels, they choose to call it retina but someone doesn't see pixels even with 250 PPI and someone can see it above 300 PPI.
iPad 3 will have below 300 PPI and they will probably call it Retina, or maybe they won't, it's their arbitrary decision, you are not someone who can call something else than iPhone 4 screen Retina or non-Retina, you are reviewer, not salesman.
2. MichaelHeller (Posts: 2700; Member since: 26 May 2011)
The term began life as a marketing term for Apple, but has since been appropriated for use in describing any screen with a 300+ PPI. If Apple attempts to use the term on the iPad 3 and it doesn't meet that standard, we will continue to call them out on it.
5. AppleConspiracy (Posts: 637; Member since: 18 Oct 2011)
Imagine this example: many HIFI sound equipment manufacturers use THX label to assure that this equipment meets certain technical criteria. The THX label is actually a brand name (ex- George Lucas') that uses this criteria as an excuse to market those products - manufacturer, except meeting this criteria, must pay for using this brand name THX on his product.
However, many manufacturers meet and surpass those criteria by far and they still don't pay for THX label.
So, what's the moral of this story? When you are tester and/or reviewer, you don't call something "THX" or "non-THX" when somethig meets this techical criteria or not. You would be in big trouble if you did, however in Apple's Retina case, that doesn't seem to bother you much...
7. MichaelHeller (Posts: 2700; Member since: 26 May 2011)
Unlike Lucas Arts and THX, Apple has no trademark on the term Retina display.
9. AppleConspiracy (Posts: 637; Member since: 18 Oct 2011)
This only excuses you from going to court, not from being professionally confused.
10. MichaelHeller (Posts: 2700; Member since: 26 May 2011)
Not professionally confused at all. If you'll notice, the term "non-retina" is only used in reference to Apple products that don't meet the criteria, not for any other devices.
11. AppleConspiracy (Posts: 637; Member since: 18 Oct 2011)
I noticed it. The same rules apply. If something still isn't called "Retina", you can't guess anything about that. They will probably call iPad 3 display Retina, below 300 PPI, however you have decided that it will be "non-retina".
Do you realize that you are playing with arbitrary brand names of some company as if they are standardized descripitive terms? It is only the best marketing capable of seducing even a good reviewer.
19. e.wvu (unregistered)
I wonder what kind of conspiracy this guy is in.
29. JGuinan007 (Posts: 680; Member since: 19 May 2011)
So does that mean Samsung could sell a device with over 300ppi and call it a "retina display" and Apple can't sue them?;-)
32. actura (Posts: 8; Member since: 15 Nov 2011)
who knows ? maybe if the device is booming, apple may try to use this oppotunity
36. bbblader (Posts: 588; Member since: 24 Oct 2011)
so what you are saying is that the Nokia E6 has a retina display because its pixel density is the same as the iPhone 4/4S?
38. AppleConspiracy (Posts: 637; Member since: 18 Oct 2011)
If you would follow MichaelHeller principle, E6 has retina display and so had it Sony Ericsson Xperia X1 from 2008, way before Apple decides to brand their display "Retina".
I think this illogical labelling, guided exclusively by Apple seduction, is pretty obvious, even among reviewers and journalists.
They should know that brand name and descripitve technical term is not the same thing, even when they are using it within same company.
When folks say "put some Hansaplast on this cut wound, they actually mean any sticky tape for healing and protecting wounds". It's not illegal, however professionals should stay away of this naive labelling, which they practice so often, and therefore unconciously advertising some companies, adding to the hype and market dominance.
42. jbash (Posts: 342; Member since: 07 Feb 2011)
it is the same as "xerox this" or "hand me a kleenex." a brand that becomes a household term
45. AppleConspiracy (Posts: 637; Member since: 18 Oct 2011)
Exactly, something that is normal for mass culture, but professional who is dealing with precisely that type of products should not mix up things.
Apple is extreme phenomenon - almost every product they launch rapidly becomes synonym for that type of product - it's like they have some sort of subscription to it. And they are loved and adored "a priori", especially by professional reviewer, who cannot make a difference anymore. Talking about conspiracy...
47. Pdubb (Posts: 248; Member since: 08 Aug 2011)
This is not a brand it is from a brand. It is different. He also said he only uses it for Apple products so we as consumers(the ones that want Apple products) will know if it meets a certain standard established by that company.
46. deago78 (Posts: 160; Member since: 08 Oct 2009)
I think your aggravated that its effective labeling.
6. ardent1 (Posts: 2000; Member since: 16 Apr 2011)
The retina display is more than just marketing, it's based on science. Retina display involves both the number of pixels per inch and the distance from the device. 300 was a magic number if you held your device about 10" to 12" from your eyes. As for the iPad, if you hold the device more than 10" to 12", then you don't need 300 PPI, you will need less.
The marketing part is people believe 300 PPI as the magic bogey for retina display.
Check out this link more for info:http://theelaborated.net/blog/
8. AppleConspiracy (Posts: 637; Member since: 18 Oct 2011)
It doesn't really matter on what science is Retina based, it is question of understanding the key difference in labeling something, the differentiation of brand name and descriptive term. Using the word "Retina" for above-300 PPI screens is just as same manipulating Apple thing as calling every MP3 player "iPod", every smartphone "iPhone" and every tablet "iPad".
You would excpect that "ordinary people" would be manipulated, but not the reviewers - however, even they are. Sad, but true.
14. gallitoking (Posts: 4718; Member since: 17 May 2011)
so when you call people to 'google it' ..they better use google search engine.. got it.. thank you..
30. JGuinan007 (Posts: 680; Member since: 19 May 2011)
Gallitoking If I tell you to "Google it" ..you better use Google.. got it.. your welcome
31. ardent1 (Posts: 2000; Member since: 16 Apr 2011)
> It doesn't really matter on what science is Retina based
Okay, it only matters to you (AppleConspiracy) --are you happy now?
Also, don't underestimate the consumers given the internet age, people have access to the internet and verify facts from fictions in a heartbeat. Your assertions are specious as best and thin to the point of being invisible.
35. AppleConspiracy (Posts: 637; Member since: 18 Oct 2011)
I don't underestimate consumers - it's the well known fact they they become even more uninformed and inert in more informaticized medium. For example, most of people who use the phrase Retina doesn't know what it technically represent, they believe that this is some magical Apple invention of some kind for better picture. Despite having lots of available information, people just avoid being properly informed. They are informed mostly by advertising and paid reviews, and serious info is actually really hard to get. So, can you easily find on Internet some details about LG producing "retina" for Apple iPhone 4 and some details about conditions? Please, try...
48. Pdubb (Posts: 248; Member since: 08 Aug 2011)
Except it really is a marketing term only used by Apple. You are saying that as if Nokia should not use the "clearback display" term in their marketing for their screens. Almost every company gives a feature a name to differentiate its technology. Apple has only tried to give this feature a snappy name that people will think of quickly. Thus a marketing term not a brand name.
4. POSthenoodge (Posts: 3; Member since: 06 Jan 2012)
I bet if POS "thenoodge" keep on going the way he is with is 200+ gig worth of prono streaming a month every good thing will come to an end.
12. aztaxia12295 (Posts: 272; Member since: 22 Nov 2009)
iTV isn't a lock at all, just buncha speculation. lets just see how the year plays out then we'll see what we can say O_o
13. -box- (Posts: 3991; Member since: 04 Jan 2012)
The "Retina" displays are made by LG anyway, aren't they? And I thought they were branded Retina by LG, who have since moved onto the HD "Nova" class.
Correct me if I'm wrong, not able to research any of that right now
15. fraydoe (Posts: 57; Member since: 27 Dec 2011)
Very nice write, I enjoyed reading this article, how many parts do you plan on doing?
22. MichaelHeller (Posts: 2700; Member since: 26 May 2011)
Most likely it will be a 3 part series with part 2 covering Google/Android, and part 3 covering all the other mobile players.
16. remixfa (Posts: 14255; Member since: 19 Dec 2008)
Nice article but I highly doubt the spring ipad mini/3 will have quad core. Extremely unlikely. That would be held for the fall big update.. otherwise what would they have left to upgrade too. Also its not in apple's track record as they tend to let tech "mature" before using it. Using a quad core in the spring would make then cutting edge. I still give it a 50\50 chance at best in llanding in the fall update as there is little benefit to it for ios.. a 22nm dual core would be more cost edfective.. still better on battery.. and more likely.
17. ILikeBubbles (Posts: 525; Member since: 17 Jan 2011)
idk i think that the iPhone 4/s body style is very sexy...
21. corporateJP (Posts: 2431; Member since: 28 Nov 2009)
Women are sexy.
Have you ever seen one?
18. CX3NT3_713 (Posts: 2249; Member since: 18 Apr 2011)
Mane ... who gives a chit... apple will always have a 3.5" "retina" screen... period
25. Johnny_Mnemonic (Posts: 240; Member since: 05 Oct 2011)
Yea , Apple won't change its screen cause it knows it can't compete against Samsung super amoled
24. nnaatthhaannx2 (Posts: 820; Member since: 19 Oct 2011)
why would apple call the 6th iphone the "iPhone 5"
26. maier9900 (Posts: 272; Member since: 17 Dec 2011)
Holly Crap... this was another Breaking News!!!
39. Bluesky02 (Posts: 1439; Member since: 05 Dec 2011)
Amazing article Michael H, you have clearly describe the Love and Hate of Apple and Android fanboy very well like a headshot.
I wonder what you think of Windows Phone Love and Hate Fanboism?
So far for WP Lovers,
- its cool, fast, smooth, fluid, get right information, user friendly, beautiful tiles update, it performs well on single core processor.
For WP Hater,
- No LTE, No Dual Core, bad specs, 512MB Only? Boring tiles, Limited customization!, its windows it will crash, oh?, its made by microsoft, you know the evil company?
Interface to kiddish, too simple.
This is from users themselves. Aint no personal opinion. I'm looking forward to Apollo update.
40. InspectorGadget80 (unregistered)
What APPLE NEED TOO do for 2012 IS STOP SUING EVERY MOBILE MANUFACTURER. Its bad enough as it is and for us the consumer.
41. Adianshadows (Posts: 66; Member since: 22 Nov 2011)
Michael you are the man! You had me at "haters are gonna hate"!!! Great read and you did it by explaining both sides :D
Droid is better tho... jus sayin...
49. Forsaken77 (Posts: 553; Member since: 09 Jun 2011)
I don't really think Android has much of a "learning curve" at all. It has settings like all phones have settings. There's just setting under different applications of the phone. It's not like it's super tricky to find them. You use a certain application and hit the menu button to see if it pulls up any options for that program.... pretty straight forward I feel.
51. networkdood (Posts: 6330; Member since: 31 Mar 2010)
Android is so easy a use.... A CAVEMAN can DO IT.
52. Boti95 (Posts: 162; Member since: 05 Sep 2010)
Phonearena, you do the same predictions too. Look whos talking.
54. bvalde09 (Posts: 181; Member since: 22 Nov 2011)
Mmmm Apple wont change the size of the screen. They have kept the same size since 2007. Why change the size now? They will surely change the design but they will not increase the size of the screen.....
55. tbar (Posts: 34; Member since: 18 Jan 2010)
For context, let me say I have had an iPhone, an Android phone and currently have a WP7 phone. In the interest of full disclosure, I don't really like Apple products or their cultural philosophy. However, I'm glad they are successful and hope they, Google and Microsoft all end up with 1/3 of the mobile market so the innovation will continue. Having said that, I have to disagree with one thing. The quality of their products has not been all that great. Apple has had some significant bugs in their devices. They have just developed such a loyal fanbase (fanatical in my opinion) that they get away with it. The latest really gets me. If Microsoft made a phone where there was a problem hearing the call, Balmer would be taken out and summarily executed in public! With Apple, the users (not Apple - they haven't even admitted a problem exists) have just accepted it and figured out a workaround in many cases.
Anyway, each to his own. I still haven't decided where I'll land - maybe back on Android; maybe sticking with WP7. There are pros and cons to both. Like I said, I hope they are all wildly successful because the customer benefit the most when that happens.