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"Predictions" that need to stop in 2012 - Part 1: Apple

0. phoneArena 06 Jan 2012, 17:06 posted on

Given how easy Shaw Wu made it look to be an analyst for the mobile tech industry, we thought we'd try our hand at some predictions for the coming year, though we'll be doing something a little different: we're backing up our predictions with logic...

This is a discussion for a news. To read the whole news, click here

posted on 06 Jan 2012, 16:57 20

1. AppleConspiracy (Posts: 637; Member since: 18 Oct 2011)


Please, will you stop calling screens "retina" or "non-retina"? For the love of god, this is just marketing name for iPhone 4 screen, and its reason is marketed also. They can name "Retina" everything they want, it doesn't have anything to do with actual retina on your eye. It's just that this is high-density screen without visible pixels, they choose to call it retina but someone doesn't see pixels even with 250 PPI and someone can see it above 300 PPI.

iPad 3 will have below 300 PPI and they will probably call it Retina, or maybe they won't, it's their arbitrary decision, you are not someone who can call something else than iPhone 4 screen Retina or non-Retina, you are reviewer, not salesman.

posted on 06 Jan 2012, 17:10 18

2. MichaelHeller (Posts: 2705; Member since: 26 May 2011)


The term began life as a marketing term for Apple, but has since been appropriated for use in describing any screen with a 300+ PPI. If Apple attempts to use the term on the iPad 3 and it doesn't meet that standard, we will continue to call them out on it.

posted on 06 Jan 2012, 17:22 5

5. AppleConspiracy (Posts: 637; Member since: 18 Oct 2011)


Imagine this example: many HIFI sound equipment manufacturers use THX label to assure that this equipment meets certain technical criteria. The THX label is actually a brand name (ex- George Lucas') that uses this criteria as an excuse to market those products - manufacturer, except meeting this criteria, must pay for using this brand name THX on his product.
However, many manufacturers meet and surpass those criteria by far and they still don't pay for THX label.

So, what's the moral of this story? When you are tester and/or reviewer, you don't call something "THX" or "non-THX" when somethig meets this techical criteria or not. You would be in big trouble if you did, however in Apple's Retina case, that doesn't seem to bother you much...

posted on 06 Jan 2012, 17:27 16

7. MichaelHeller (Posts: 2705; Member since: 26 May 2011)


Unlike Lucas Arts and THX, Apple has no trademark on the term Retina display.

posted on 06 Jan 2012, 17:29 6

9. AppleConspiracy (Posts: 637; Member since: 18 Oct 2011)


This only excuses you from going to court, not from being professionally confused.

posted on 06 Jan 2012, 17:32 13

10. MichaelHeller (Posts: 2705; Member since: 26 May 2011)


Not professionally confused at all. If you'll notice, the term "non-retina" is only used in reference to Apple products that don't meet the criteria, not for any other devices.

posted on 06 Jan 2012, 17:39 8

11. AppleConspiracy (Posts: 637; Member since: 18 Oct 2011)


I noticed it. The same rules apply. If something still isn't called "Retina", you can't guess anything about that. They will probably call iPad 3 display Retina, below 300 PPI, however you have decided that it will be "non-retina".

Do you realize that you are playing with arbitrary brand names of some company as if they are standardized descripitive terms? It is only the best marketing capable of seducing even a good reviewer.

posted on 06 Jan 2012, 19:11 10

19. e.wvu (unregistered)


I wonder what kind of conspiracy this guy is in.

posted on 06 Jan 2012, 22:05 8

29. JGuinan007 (Posts: 685; Member since: 19 May 2011)


So does that mean Samsung could sell a device with over 300ppi and call it a "retina display" and Apple can't sue them?;-)

posted on 06 Jan 2012, 23:48 2

32. actura (Posts: 8; Member since: 15 Nov 2011)


who knows ? maybe if the device is booming, apple may try to use this oppotunity

posted on 07 Jan 2012, 01:17 1

34. AppleConspiracy (Posts: 637; Member since: 18 Oct 2011)


Good point JGuinan!

posted on 08 Jan 2012, 22:31 1

53. bvalde09 (Posts: 182; Member since: 22 Nov 2011)


And we all know that Apple will sue : )

posted on 07 Jan 2012, 04:44 1

36. bbblader (Posts: 590; Member since: 24 Oct 2011)


so what you are saying is that the Nokia E6 has a retina display because its pixel density is the same as the iPhone 4/4S?

posted on 07 Jan 2012, 06:53 5

38. AppleConspiracy (Posts: 637; Member since: 18 Oct 2011)


If you would follow MichaelHeller principle, E6 has retina display and so had it Sony Ericsson Xperia X1 from 2008, way before Apple decides to brand their display "Retina".

I think this illogical labelling, guided exclusively by Apple seduction, is pretty obvious, even among reviewers and journalists.

They should know that brand name and descripitve technical term is not the same thing, even when they are using it within same company.

When folks say "put some Hansaplast on this cut wound, they actually mean any sticky tape for healing and protecting wounds". It's not illegal, however professionals should stay away of this naive labelling, which they practice so often, and therefore unconciously advertising some companies, adding to the hype and market dominance.

posted on 07 Jan 2012, 11:01 2

42. jbash (Posts: 345; Member since: 07 Feb 2011)


it is the same as "xerox this" or "hand me a kleenex." a brand that becomes a household term

posted on 07 Jan 2012, 12:44 2

45. AppleConspiracy (Posts: 637; Member since: 18 Oct 2011)


Exactly, something that is normal for mass culture, but professional who is dealing with precisely that type of products should not mix up things.

Apple is extreme phenomenon - almost every product they launch rapidly becomes synonym for that type of product - it's like they have some sort of subscription to it. And they are loved and adored "a priori", especially by professional reviewer, who cannot make a difference anymore. Talking about conspiracy...

posted on 07 Jan 2012, 14:16

47. Pdubb (Posts: 248; Member since: 08 Aug 2011)


This is not a brand it is from a brand. It is different. He also said he only uses it for Apple products so we as consumers(the ones that want Apple products) will know if it meets a certain standard established by that company.

posted on 07 Jan 2012, 13:29

46. deago78 (Posts: 160; Member since: 08 Oct 2009)


I think your aggravated that its effective labeling.

posted on 06 Jan 2012, 17:24 4

6. ardent1 (Posts: 2000; Member since: 16 Apr 2011)


The retina display is more than just marketing, it's based on science. Retina display involves both the number of pixels per inch and the distance from the device. 300 was a magic number if you held your device about 10" to 12" from your eyes. As for the iPad, if you hold the device more than 10" to 12", then you don't need 300 PPI, you will need less.

The marketing part is people believe 300 PPI as the magic bogey for retina display.

Check out this link more for info:http://theelaborated.net/blog/2011/4/13/consider-the-retina-display.html

posted on 06 Jan 2012, 17:28 4

8. AppleConspiracy (Posts: 637; Member since: 18 Oct 2011)


It doesn't really matter on what science is Retina based, it is question of understanding the key difference in labeling something, the differentiation of brand name and descriptive term. Using the word "Retina" for above-300 PPI screens is just as same manipulating Apple thing as calling every MP3 player "iPod", every smartphone "iPhone" and every tablet "iPad".

You would excpect that "ordinary people" would be manipulated, but not the reviewers - however, even they are. Sad, but true.

posted on 06 Jan 2012, 18:06 5

14. gallitoking (Posts: 4720; Member since: 17 May 2011)


so when you call people to 'google it' ..they better use google search engine.. got it.. thank you..

posted on 06 Jan 2012, 22:11 2

30. JGuinan007 (Posts: 685; Member since: 19 May 2011)


Gallitoking If I tell you to "Google it" ..you better use Google.. got it.. your welcome

posted on 06 Jan 2012, 23:11 2

31. ardent1 (Posts: 2000; Member since: 16 Apr 2011)


> It doesn't really matter on what science is Retina based

Okay, it only matters to you (AppleConspiracy) --are you happy now?

Also, don't underestimate the consumers given the internet age, people have access to the internet and verify facts from fictions in a heartbeat. Your assertions are specious as best and thin to the point of being invisible.

posted on 07 Jan 2012, 01:37 5

35. AppleConspiracy (Posts: 637; Member since: 18 Oct 2011)


I don't underestimate consumers - it's the well known fact they they become even more uninformed and inert in more informaticized medium. For example, most of people who use the phrase Retina doesn't know what it technically represent, they believe that this is some magical Apple invention of some kind for better picture. Despite having lots of available information, people just avoid being properly informed. They are informed mostly by advertising and paid reviews, and serious info is actually really hard to get. So, can you easily find on Internet some details about LG producing "retina" for Apple iPhone 4 and some details about conditions? Please, try...

posted on 07 Jan 2012, 14:25

48. Pdubb (Posts: 248; Member since: 08 Aug 2011)


Except it really is a marketing term only used by Apple. You are saying that as if Nokia should not use the "clearback display" term in their marketing for their screens. Almost every company gives a feature a name to differentiate its technology. Apple has only tried to give this feature a snappy name that people will think of quickly. Thus a marketing term not a brand name.

posted on 06 Jan 2012, 17:11 7

3. tacohunter (Posts: 408; Member since: 06 Nov 2011)


Good article can't wait for part 2 !!!

posted on 06 Jan 2012, 17:13 2

4. POSthenoodge (Posts: 3; Member since: 06 Jan 2012)


I bet if POS "thenoodge" keep on going the way he is with is 200+ gig worth of prono streaming a month every good thing will come to an end.

posted on 06 Jan 2012, 19:12 2

20. corporateJP (Posts: 2431; Member since: 28 Nov 2009)


True, but off topic.

posted on 07 Jan 2012, 11:07

43. jbash (Posts: 345; Member since: 07 Feb 2011)


lol..

posted on 06 Jan 2012, 17:44

12. aztaxia12295 (Posts: 272; Member since: 22 Nov 2009)


iTV isn't a lock at all, just buncha speculation. lets just see how the year plays out then we'll see what we can say O_o

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