Piper Jaffray's teen survey shows continued support for the Apple iPhone and Apple iPad
0. phoneArena 10 Oct 2012, 06:57 posted on
The brokerage firm's semi annual teen survey counted the response of 7,700 teenagers and found that the Apple name remains a fascination with the demographic and could be even more so if a Apple iPad mini is released...
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1. Hammerfest (Posts: 380; Member since: 12 May 2012)
OFC such a large amount owned an iPad, even I admit they owned the market prior to this year...
Not only that, but im betting of the survayed teens (skewed poll), most had high-mid to high class parents with the money to spare. I say above that its skewed as in the entierty of the City I live in, I know less then 20% have tablets but almost 100% have phones...
5. MeoCao (unregistered)
This "survey's" results were predetermined before it even started, the difference if the "methodology" they chose to reach them.
2. SuperAndroidEvo (Posts: 4704; Member since: 15 Apr 2011)
It's funny but the teens like the Apple fad but as they get older they graduate to a REAL smartphone & go Android. Why you ask? Well as a child or teen you crave toys thus the Apple iPhone. As they move to adulthood they crave sophistication & demand power & performance thus they go with Android.
I have seen it with my own eyes. The mature teens who are not into the fad that is Apple already own Androids & kids like my nephew who just turned 20 want a Samsung Galaxy Note II & are dying to drop their iPhones.
3. kartik4u98 (Posts: 511; Member since: 19 May 2012)
But the teens around my locality love Android and the weird fact is-Most of them have rooted phone!!!
20. Cyan3boN (Posts: 438; Member since: 23 Feb 2012)
Iphone is only for the US. apple will not and ever will have a foothold on any of the market except the US.
27. kartik4u98 (Posts: 511; Member since: 19 May 2012)
Aren't US citizens smart enough to choose android over iphones and ipads?
4. Nathan_ingx (Posts: 3193; Member since: 07 Mar 2012)
No one here talks about the iPhone, haha...only the high class does that.
And even if i were a part of them, which i am not, i won't lay my thoughts on an iPhone. There are much better things to spend my hard earned money on.
6. rusticguy (Posts: 2828; Member since: 11 Aug 2012)
PEW Survey shows ipad market in US to be 52% a drop from 81% earlier. So not sure who is right and who is wrong :)
7. chack_fu (Posts: 46; Member since: 19 Jan 2009)
Teens are always behind the times... Remember this survey 3 years ago, Blackberry was the hit then!
9. chack_fu (Posts: 46; Member since: 19 Jan 2009)
"To use a car analogy, six years ago the iPhone was like a sexy new flagship model from BMW or Porsche. Today it's a Toyota Camry. Safe, reliable, boring. The car your mom drives. The car that's so popular that its maker doesn't dare mess with the formula."
"Apple seems less interested in blowing people away than it is in milking profit out of the existing lineup. At this Cook is doing marvellously well."
- By Dan Lyons
8. ajac09 (Posts: 1447; Member since: 30 Sep 2009)
they surveryed 7700 and phoneArena thinks this is fact. When they survey I dunno a million then talk to me.
11. -box- (Posts: 3978; Member since: 04 Jan 2012)
And who the heck is Piper Jaffrays and why are they any authority?
15. ajac09 (Posts: 1447; Member since: 30 Sep 2009)
they made apple look good.. good enough for those that want to beleive apple is the best
10. AlexYouOC (Posts: 53; Member since: 19 Jun 2012)
The iPhone is nothing but a brand that is perceived as being "cool". All kids wanna be seen as "cool" or "hip" so they're just gonna float to whatever the majority of people want so they wont be left out.
Without Apples marketing, the iPhone is an average smartphone with average features.
13. tedkord (Posts: 7643; Member since: 17 Jun 2009)
How could this be possible? We're always told that the iPhone is premium, elite, and too expensive for the riff raff.
Are teens rich?
14. jpmcnown (Posts: 34; Member since: 03 Jul 2012)
Are these the same teens that are killing everyone texting and driving? Making it illegal for everyone else with a functional brain to do so?
16. Aeires (unregistered)
Plays games, plays music, texts, browses the internet, and occasionally makes calls. iPhone can do all those so this survey has no surprises in it.
On the other hand, if they did a survey for people who have jobs and use their phones in an enterprise environment, results will be different. Power users are a different story.
17. BREvenson (Posts: 239; Member since: 17 May 2012)
Teens will love whatever phone they are given. It's likely that not only did they not pay for the phone, they aren't even responsible for their share of the bill. It's how it is for most kids these days; parents with all this money will buy them all the expensive, flashy toys so that they will be happy...at least until they grow up. That's another story.
Also, odds are parents who have an iPhone will get iPhones for their kids, which gets even more annoying. I even see kids younger than the ones in this survey running around with iPhones, as well. It's quite tragic to see the youth so infatuated with a device that's all sizzle, no steak. Everything the iPhone does has been in use and even expanded on over the last two years. Apple's just now catching up, and suddenly they have the greatest phone ever. Makes no sense...
18. jmoita2 (Posts: 930; Member since: 23 Dec 2011)
You could polish a turd really nice, put an Apple logo on it, in a nice Apple box, show video after video of thousands of people spending the night in front of Apple stores... and teenagers will fight each other to buy it for the "bragging rights".
19. ChangMin2012 (Posts: 87; Member since: 14 Apr 2012)
I often ask my students about how they perceive the iPhone and they would be like
"teacher, the iPhone is not good. screen is too small"
And I knew how back home how they were influenced heavily by the Big Two (LG and Samesung).
22. The_Innovation (Posts: 597; Member since: 18 Jul 2012)
Question is, what do you use, teacher?
23. ChangMin2012 (Posts: 87; Member since: 14 Apr 2012)
An Xperia Mini Pro of course.
Could careless about samesung
26. ChangMin2012 (Posts: 87; Member since: 14 Apr 2012)
But I am at a behest for them samesung phones
28. The_Innovation (Posts: 597; Member since: 18 Jul 2012)
Were you at the PSY concert? It seemed like the entire country was there.
21. The_Innovation (Posts: 597; Member since: 18 Jul 2012)
This proves that the iPhone is a trend, more than an actual better device. Teens simply buy it because, well, an iPhone.
Even Apple's marketing is based on this idea. Remember this line?
"If you don't have an iPhone, well, then you don't have an iPhone."
I used to carry a JanSport backpack at school, because everyone did, it was a trend. Was it the best or most comfortable? No, but I always wanted it anyway.