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Piper Jaffray study of Twitter wish list finds Apple iPhone on top

Posted: , by Alan F.

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Piper Jaffray study of Twitter wish list finds Apple iPhone on top
NYSE brokerage firm Piper Jaffray recently analyzed 25,000 tweets sent to @Santa with the hashtag #WishList to see what everyone is wishing for this Christmas season. Coming in on top was the Apple iPhone, mentioned on .49% of the tweets received. The iPhone had a pretty big lead over the runner-up wish, the Sony PS4. The game console was listed on .34% of the tweets analyzed. That beat out the Apple iPad by .01%.

Tweets that mentioned "Galaxy" accounted for .14% of the tweets sent out to Santa. "Tablet" and "Samsung" were both listed on .08% of the wish lists while Android completed the top ten, mentioned on .03% of the tweets. Besides the iPhone and iPad, the Apple iPod finished 7th, listed on .08% of the tweets analyzed by Piper Jaffray.

So who exactly sends tweets to Santa with a wish list? Piper Jaffray found that 29.9% of the messages came from those between age 14 and 17. The highest total, 34.5%, came from those aged 18 to 21. The numbers drop off from there with only 4% of the tweets coming from those above 30 years old.

"We would also note that the list encapsulates items that consumers want if money were no object. Although this doesn't directly measure sales, we view the data as a positive, knowing that consumers continue to look to Apple products as the most desirable holiday gift."-Gene Munster, analyst, Piper Jaffray


The Apple iPhone was the most mentioned device on a wish list tweeted to Santa

The Apple iPhone was the most mentioned device on a wish list tweeted to Santa


source: PiperJaffray via AppleInsider

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posted on 17 Dec 2013, 22:38

1. androiphone20 (Posts: 1399; Member since: 10 Jul 2013)


The iphone tops rhe wishlist because it's not available at a low price, some consumers because they also have a limited idea of how the device performs (works great but y'know) . lastly the brand name

posted on 18 Dec 2013, 00:31 2

3. Sauce (unregistered)


And if this was the other way around I'm quite positive your reply to this would be twisted and opposite in favor of your brand choice. Drop the hatred buddy, tis the season to be jolly!

posted on 18 Dec 2013, 00:20 1

2. willard12 (Posts: 726; Member since: 04 Jul 2012)


It's hard to decide which is the best Alan F. "Everyone Loves Apple" article. I mean, I really liked the "72% of people want an Ipad" article. But the "No Home Court Advantage for Samsung Against Apple" article was nice also. This article about Twitter requests for the iphone is pretty good too. But, it doesn't compare to the "iphone 5 beats the galaxy s4 in october" or "Apple taking business from small business" articles. There are so many (over the last 5 days) to enjoy. I can't wait for the "Apple has 51% Market Share" article. Judging by the polling and tweets in the aforementioned articles, it should be coming soon....unless all of that data is completely useless.

posted on 18 Dec 2013, 10:11

4. TomTheNerd (Posts: 67; Member since: 11 Oct 2013)


Only 1 thing I wanna know. How much is a galaxy and where the hell would you keep it?

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