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PhoneArena Awards 2011: Most Significant Deal

Posted: , by Nick T.

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PhoneArena Awards 2011: Most Significant Deal
Ladies and gents, after bringing you the best innovations and the top technology breakthroughs of 2011, it is time for us to highlight the most significant deals that occurred over the past year. And no, it is not the 12 free games with every Kyocera Echo kind of deal that we are talking about. We mean business, serious business that the big boys in the wireless industry so much like to shake the tectonic plates with. 

We believe that giving out a Most Significant Deal award is necessary because every shift of the mobile landscape affects everyone one way or another – from humble consumers to major corporations, no matter whether we feel it or not. But while some of the many deals that were struck in 2011 will fade away over time, there are those, which left a significant imprint on the industry carving the path of its development. Only three of them, however, will get mentioned today, and can you guess which ones we have selected? Read along to find out.


PhoneArena Awards 2011: Most Significant Deal
And the award goes to: Nokia adopts Windows Phone

It wasn't that long ago when Nokia was considered the sinking ship of the wireless industry. Symbian was slowly starting to look archaic in comparison to the ever-evolving Android and iOS, while MeeGo was nowhere near completion. Something had to be done ASAP if Nokia was to remain afloat.

The bomb was dropped on February 11 – the day on which Nokia announced that it is adopting Windows Phone as its primary smartphone platform. While Microsoft agreed to provide the software part of the symbiotic partnership, Nokia's responsibility was to bring Windows Phone to a broader spectrum of market segments, price points, and countries.

Well, fast forward several months in the future, and the fruits that the Nokia Microsoft deal was promised to bear are already a reality. The Nokia Lumia 800 and Lumia 710 were announced back in October proving that Nokia is not quite ready to kick the bucket just yet. 

PhoneArena Awards 2011: Most Significant Deal
First runner-up: AT&T T-Mobile merger

The seas of the U.S. wireless industry were mostly calm back in March, but then one major announcement started what was to become a whirlpool of unknown proportions. AT&T, the nation's second largest wireless carrier at the time, unveiled its plans to purchase T-Mobile, the nation's fourth one, from its parent company Deutsche Telekom in exchange for $39 billion in cash and stocks.

But while AT&T was claiming that the deal was going to boost economic growth, create more jobs, and promote competition, others were not quite sure about that. Most notably, Sprint CEO Dan Hesse took each and every opportunity he had to oppose the merger fearing that the carrier he was given command of could be situated in a very uncomfortable position should Mecha AT&T become reality. And he had a point as if the merger had gone through, the biggest two of the nation's wireless carriers – AT&T and Verizon, would have had a duopoly over the market by controlling 43% and 39% of it respectively.

Well, there might be no AT&T T-Mobile merger after all as the carriers have already withdrawn their application papers from the FCC, but the story is not quite over yet. The companies might still try to push the deal forward once more should the right time come, but chances of that happening remain slim at this point.

PhoneArena Awards 2011: Most Significant Deal
Second runner-up: HTC acquires 51% share in Beats Audio

In the fierce battle in the smartphone arena, one needs something to make them stand out of the competition if they are to be successful. And HTC found a reliable partner to back it up in its fight – 51% of Beats Audio by Dr Dre was purchased by the Taiwanese company for no less than $300 million. It wasn't long until the HTC Rezound – the first smartphone enhanced with Beats Audio technology, hit the market and took one of the prime spots in the Android food chain.

1st - Nokia partners up with Microsoft and adopts Windows Phone2nd - AT&T announces T-Mobile buyout3rd - HTC acquires 51% share in Beats Audio

1st - Nokia partners up with Microsoft and adopts Windows Phone
2nd - AT&T announces T-Mobile buyout
3rd - HTC acquires 51% share in Beats Audio

However, this is nothing but the beginning. Not only are we about to be introduced to more HTC Android handsets bearing the familiar b logo, but the company's future Windows Phone lineup is expected to get a piece of the pie as well. And with the affinity of celebrities like Lady GaGa, Justin Bieber and LeBron James for the Beats brand, we are pretty confident that HTC is not going to play second fiddle on the smartphone scene.

These were the deals we believe made the most impact on the wireless industry, but the PhoneArena Awards of 2011 are far from over. There is another award to be presented as soon as tomorrow so stay tuned!

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20 Comments
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posted on 28 Nov 2011, 10:59 5

1. remixfa (Posts: 13902; Member since: 19 Dec 2008)


#1 and #2 might be the biggest stories that vaporized too.. lol. maybe i was just hoping for more from the first few nokia WP7 phones.. hmm. Tmo's official statement said that the merger was still on, they were just going to put all the money into fighting the DoJ for now and then refile with the FCC after they "win" the DoJ fight. Who knows how all that will turn out though.

posted on 28 Nov 2011, 11:23 5

6. remixfa (Posts: 13902; Member since: 19 Dec 2008)


lol, yea, I do. actually today im cramming for a pharmacology test and this helps relax my brain between chapters so i dont go nuts. But yea, I surf quite a few sites when im stuck in front of a computer all day while at work or study. :)

posted on 28 Nov 2011, 13:02 4

13. vishu9 (Posts: 251; Member since: 03 Mar 2011)


U're a pharmacology student?? Me too! :) and i keep surfing sites like PA just to keep my brain from frying away ..lol

posted on 28 Nov 2011, 18:36 1

16. remixfa (Posts: 13902; Member since: 19 Dec 2008)


lol, not a pharmacology student per se, its one of 7 classes that the med program is making me take at a time.. i think i average like 30-40+ hrs a week of study on average. thank god the semester is almost over..lol

posted on 28 Nov 2011, 11:23 3

7. LordBonztie (Posts: 51; Member since: 14 Nov 2011)


im at work as well as we speak. :)
this is the only website i could browse though.

posted on 28 Nov 2011, 12:50 1

12. robinrisk (unregistered)


lol you work for sprint too?

posted on 30 Nov 2011, 08:03

18. rendHELL (Posts: 304; Member since: 09 Nov 2011)


hahhaah yeah you guys work for sprint too?

posted on 28 Nov 2011, 13:51

14. ghost__uwi (Posts: 175; Member since: 28 Nov 2011)


engineer here :D Must view phone arena so i can win my apple vs android battles

posted on 28 Nov 2011, 11:06 2

2. LewsTherin006 (Posts: 140; Member since: 18 Nov 2011)


I agree with the rankings. Nokia needed to do something to stay alive in the mobile world, though i would have loved to see android on a nokia phone. ATT-Mobile deal has been a thorn in my side, being that i work for tmobile. Its nice to know i may still may be able to keep my job after all. HTC buying into beats was a smart move. even though the entire beats ecosystem to me is a joke ( only a slightly better sound card in laptops, and overpriced headphones) it will do well to boost interest in HTC as a whole.

posted on 28 Nov 2011, 11:16

4. ghost__uwi (Posts: 175; Member since: 28 Nov 2011)


hmmmm i surf phone arena way too much

posted on 28 Nov 2011, 11:19 1

5. ghost__uwi (Posts: 175; Member since: 28 Nov 2011)


my problem with phonearena is updates take to long

posted on 28 Nov 2011, 11:29 2

8. zolenaqq (Posts: 1; Member since: 28 Nov 2011)


Hmm.. Why there's no Google's acquisition of Motorola? That's the biggest deal Google ever made.

posted on 28 Nov 2011, 11:44

9. remixfa (Posts: 13902; Member since: 19 Dec 2008)


my first guess would be because its not finalized, but neither is the ATT merger.. so i dunno. maybe because it doesnt change anything other than adding a big defence shield to android manufacturers since google is going to share its new patents with others. good question though.

posted on 28 Nov 2011, 12:09

10. systamatics (Posts: 63; Member since: 16 Nov 2011)


HTC beats shouldv been first , no one's hearin all the time about nokia wp7 or at&t tmo merger , but htc's beats is everywhere

posted on 28 Nov 2011, 12:42

11. hunted (Posts: 313; Member since: 21 Sep 2011)


i like you have given first place for nokia & MS. This is just the beginning for them, lets wait and get more from Nokia. Nokia is unlike apple, they will do what they say!

posted on 28 Nov 2011, 14:36 3

15. Forsaken77 (Posts: 547; Member since: 09 Jun 2011)


I think the Google/Motorola deal is much more significant than HTC putting a slightly better sound processor in their clunky phones. Even if the only significant thing that comes from Motorola is the defense of the Android ecosystem because of patents... that's a pretty big deal. That takes alot of power away from Apple in regards to them trying to shut everyone down. These Moto patents can give Apple a major setback in their world domination plans. Notice that Apple never tried to sue Moto ever. Cause they know that they're probably in violation of numerous Moto patents, being that they invented the cell phone industry.

posted on 29 Nov 2011, 10:25 1

17. hepresearch (unregistered)


to the first two... ughhh... no comment. HTC and Beats... not bad I guess.

posted on 30 Nov 2011, 08:04

19. rendHELL (Posts: 304; Member since: 09 Nov 2011)


seconded...

posted on 03 Dec 2011, 18:32

20. viper24 (Posts: 1; Member since: 27 Jul 2011)


I agree with this! Symbian is
already very old! I think Nokia
had to develop new
technology! These features are
nice and interesting phone
design! Do not just survive in
symbian! Success for nokia!

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