The Pebble app store will list seven different categories including Watchfaces, Daily, Remotes, Games, Notifications, Tools and utilities and Sports and fitness. In addition, apps that require an iOS or Android app will be allowed to link to the App Store or Google Play Store.
If you're a developer and want to start writing for the wrist, check out the sourcelink for more information.
Pebble app store to be available to consumers next year
source: PebbleDev.Portal via Pebble