That was achieved later on Tuesday when both the Android and web versions of the store listed an option to "Redeem" when making a purchase. Developers of paid apps or those who use the freemium model to sell their software will be happy to have another method of payment, one that lends itself quite nicely for gift giving. Know someone who makes a lot of in-app purchases? The Google Play gift card jumps right to the head of that person's birthday present wish list. And with pricing starting at $10, you can just imagine how many of these cards Google will sell for the holidays.
App Store shoppers have been able to do this for years with those ubiquitous iTune gift cards that you can even find in gas station bathrooms. Now one of the simple pleasures of life comes to the Google Play Store. Anyone purchase a card yet?