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Opinion: Will Apple's ban backfire and only add to the popularity of the Galaxy Nexus?

Posted: , by Victor H.

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Opinion: Will Apple's ban backfire and only add to the popularity of the Galaxy Nexus?
If you’re tech news in the last week or so, you know the big news - Apple succeeded in court and banned the Samsung Galaxy Nexus from selling in the United States. Huge news for both Apple and Google, the two behemoths in the mobile industry, as Google itself announced that the G Nexus will be the first smartphone to get the newest version of Android, 4.1 Jelly Bean.

Google also dropped the price of the 4.7-inch dual-core Galaxy Nexus to a mind-boggling, very affordable $350 unlocked and off-contract. To make the contrast with Apple’s devices, let us mention that the three-year old iPhone 3GS that comes with a 320x480-pixel screen and a 3-megapixel camera costs the same or more! It's clear that no other phone comes even close to the value-for-money offer you get with the Nexus right now.

So, on the surface, it seems like the ban was a gigantic win for Apple. The flagship device for Android, one where novelty arrives first and one with killer price, is banned, Apple wins, case closed. But look a bit deeper and you’ll notice an interesting paradox: despite being an Android flagship and still one of the best phones around, the G Nexus never was Android’s most popular handset - the Galaxy S series took that role.

Actually, you can’t even buy the Galaxy Nexus on AT&T and T-Mobile, it’s just not in the carriers’ lineup! The Nexus is only sold on Verizon and Sprint, and... on Google Play. In other words, this device has everything to succeed except for the wide reach and market awareness.

Opinion: Will Apple's ban backfire and only add to the popularity of the Galaxy Nexus?
And that’s exactly when Apple’s ban strikes. Google is now rolling out an update to the Galaxy Nexus and promises that the phone will be back on Google Play soon, possibly even within a week. And while this lawsuit might have hurt sales by stopping them for a few days, so much has been written about it, that the Google Nexus inevitably got more time in the spotlight than it would have ever gotten otherwise. And in a world full of Android devices, this attention is a precious capital. So will Apple’s win against Android turn out to actually bounce back and hurt them in the future? Time will tell, but if that happens, Google should write Apple a small check for all the additional PR the Galaxy Nexus got.

Thumbnail image courtesy of Rob Tornoe.

39 Comments
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posted on 04 Jul 2012, 08:00 21

1. plgladio (Posts: 313; Member since: 05 Dec 2011)


Exactly, good for Google Nexus

posted on 04 Jul 2012, 08:14 12

6. D.Aceveda (Posts: 364; Member since: 30 Jun 2012)


Sweet Irony. Apple shot themselves in the foot.

Reminds me of when Joose and Four Loco got banned. Nobody knew of those drinks but because a hand full of college kids got wasted and wrecked their cars the media had a field day with it and gave Joose and Four Loco more PR than money can buy. Gotta love a good media story.

posted on 04 Jul 2012, 13:53 4

29. Droid_X_Doug (Posts: 5921; Member since: 22 Dec 2010)


There is a definite possibility the 'ban' will help sales of the G Nexus. Apple has a one-year old handset that is increasingly stale, technology-wise. Every sale that goes to a G Nexus is a sale that with a ban in place, could have gone to Apple. Expect Apple to push real hard to ban the GS III, when they see the sales numbers for the GS III.

posted on 04 Jul 2012, 08:01 18

2. dickwyn (Posts: 601; Member since: 07 May 2012)


Galaxy nexus is an awesome phone

posted on 04 Jul 2012, 11:08 2

21. IamYourFather6657 (Posts: 321; Member since: 01 Jul 2012)


But most people i know only care about the galaxy s and the notes .
I dont know why the nexus wasnt popular with most consumers here in south east asia

posted on 04 Jul 2012, 13:29 3

27. RapidCat (Posts: 351; Member since: 12 Jun 2012)


because no SD card and now price G-Nex = SGS III
before SGS III launch, G-Nex = G-Note price
i'm from indonesia and thats how buyer think

posted on 05 Jul 2012, 02:00

37. IamYourFather6657 (Posts: 321; Member since: 01 Jul 2012)


Cat : I got mine ! SD card is pretty much useless .
The s3 got better hardware but nexus better software and support

posted on 04 Jul 2012, 19:55 2

33. bayusuputra (Posts: 941; Member since: 12 Feb 2012)


I think because Google did not push it as much as they did in the States, and this is a pure Google device, which usually caters more to the devs and not the common masses..

posted on 04 Jul 2012, 08:03 25

3. SlimSoulja86 (Posts: 642; Member since: 03 Nov 2011)


I think we all know by now that, if Apple wants it banned, there is something special about that device. So if Apple bans u, u must b d best, cos we all kno apple wants to get rid of good competition. True story

Good PR for Gnex

posted on 04 Jul 2012, 13:23 2

26. ph00ny (Posts: 606; Member since: 26 May 2011)


Sums it up nicely

posted on 04 Jul 2012, 19:55 1

34. bayusuputra (Posts: 941; Member since: 12 Feb 2012)


cool story, bro..

posted on 04 Jul 2012, 08:07 13

4. Sangeet (Posts: 232; Member since: 21 Apr 2012)


Another slap on Apple's face for it's lame strategy to remove the competition.
They are a good company but if Apple continues on doing things like this they will soon lose the public trust.
They should keep the pace up with the competition, not just remove it with those small, dumb patents
TIll then I HATE APPLE!!

posted on 04 Jul 2012, 08:09 5

5. omacmagics (Posts: 42; Member since: 27 Dec 2011)


I'm thinking of selling my Nexus S and getting the Galaxy Nexus or should I just wait for the next Nexus device? Choices, choices, choices. What goes around comes around, Apple will get hit hard.

posted on 04 Jul 2012, 08:34 3

12. infernal88 (Posts: 113; Member since: 08 Jun 2012)


given that we are in july i guess waiting for more 3 months to get the new nexus phone wont hurt u unless u are not welling to pay for a full price 500+ $

posted on 05 Jul 2012, 22:52

39. chemhaz (Posts: 160; Member since: 04 May 2012)


For $350 outright, I would just get it.

posted on 04 Jul 2012, 08:21 5

7. remixfa (Posts: 14067; Member since: 19 Dec 2008)


interesting take victor. It has been getting a huge amount of tech press lately. Its even in the parts of some major news sites. $350 is enough to even tempt me since it helps me get past its "last gen" dual core.

I did want to point out though, that the 3gs is 3... and on its way to 4 years old. the i4 is 2+ yrs old. :)

posted on 04 Jul 2012, 08:31 1

9. Victor.H (Posts: 450; Member since: 27 May 2011)


Thanks, remix, and good point, makes the contrast even starker.

posted on 04 Jul 2012, 10:26 3

18. plgladio (Posts: 313; Member since: 05 Dec 2011)


Victor you and Michael are really good writers, can you please spend time on the Apple patent case against the Android. I mean the patents they are posting against Android. So that will make everyone eyes open what they are really worth for.

posted on 04 Jul 2012, 11:11 3

22. IamYourFather6657 (Posts: 321; Member since: 01 Jul 2012)


Remix : 350usd is actually a very good deal for you americans .
I think you should buy one long time ago .
I got my nexus for 250usd more than you lucky americans

posted on 04 Jul 2012, 12:46 1

25. KingKurogiii (Posts: 5634; Member since: 23 Oct 2011)


the Galaxy Nexus really just does surpass that threshold of not having to worry about the power for everyday use if you know what i mean which i'm sure you do.

posted on 04 Jul 2012, 16:05

30. johnbftl (Posts: 220; Member since: 09 Jun 2012)


$350 is an amazing deal. I bought my Nexus in April, on a 2-year upgrade with Verizon and I paid $300. $50 more for one unlocked and off contact is awesome.

posted on 04 Jul 2012, 19:59 1

35. bayusuputra (Posts: 941; Member since: 12 Feb 2012)


that just shows how "updated" apple devices are..

Btw, I kind of agree with you that the price helps to get past its Dual-Core last generation status.. Especially with a Nexus branding on it..

Apple should learn how to handle their "guns" properly..

posted on 04 Jul 2012, 08:22 20

8. Slammer (Posts: 1120; Member since: 03 Jun 2010)


The problem is, Apple does not know how to handle fame.

For thirty years, they have tried to remain different from the rest of the world. Proprietary accessories for proprietary equipment. This directive placed them in a very low marketshare while the rest of the world moved on. Apple failing to recognize what people were doing, put them on the path to bankruptsy.

Enter the iPhone:

A new generation's attraction to this revolutionary product, propels Apple to world stardom. With stardom; comes emulation. Everyone wants to be like the star. The problem is Apple doesn't want to be like everyone and now they forbid anyone to be like them.

While other companies try to come close to Apple, it is clear that the similarities are still distinguishable from one another.

So what if Samsung comes close. So what if HTC comes close. They aren't exact. While Apple woke the industry, it also has turned it upside down with all this litigation.

Apple has finally created a world famous status of their own to sustain yet still wants to remain proprietary from the rest of the world. In the world of fame, you can't have it both ways. You have to be willing to sacrifice your privacy and expect people to want to be like you.

John B.

posted on 04 Jul 2012, 08:46 5

14. jroc74 (Posts: 5192; Member since: 30 Dec 2010)


Amazing post...

posted on 04 Jul 2012, 20:05 4

36. bayusuputra (Posts: 941; Member since: 12 Feb 2012)


awesome piece of writing..

may i add something?

Apple actually was the one who tried to emulate the star in their very first beginning.. trying to emulate PC with a slightly different path.. and that is exactly what competitors are doing, trying to emulate the iPhone, but with different twists here and there (hardware, OS features, etc)..

So it's kinda lame for apple not to allow others to follow their path when their very existence came from trying to emulate another company in the first place..

posted on 04 Jul 2012, 08:32 2

10. script_writer (banned) (Posts: 56; Member since: 27 Jun 2012)


WWWHHHoooo!!!!! GO GNEX!!! Ive had one for bout 4 months now. best phone ive ever had!!! plus am over the moon that the GNEX will be getting jellybean first!!

posted on 04 Jul 2012, 08:33 3

11. PhoneArenaUser (Posts: 5497; Member since: 05 Aug 2011)


BACKFIRE!

posted on 04 Jul 2012, 08:38 3

13. good2great (Posts: 1040; Member since: 22 Feb 2012)


whats the matter iFans? yall scared to comment and get thumbed down?

awww booo hooo!

Google Nexus line will not be beaten!

posted on 04 Jul 2012, 08:47 1

15. jroc74 (Posts: 5192; Member since: 30 Dec 2010)


I dont care...I'm just sick of it...

posted on 04 Jul 2012, 08:58 8

16. fanboy1974 (Posts: 1270; Member since: 12 Nov 2011)


That picture would look better if it was a Apple head with chunk missing from the side with burn marks.

Apple is making fools out of themselves. People don't buy these phones for bouncy effects, icon looks or search algorithms. Apple is purposely being a patent troll to slow down the competition but their giving attention to the ones their suing. Everyone and their brother was looking forward to a iPhone 5 with larger screen last year. As soon as they announced the iPhone 4S I knew sales would suck in the 2nd and 3rd quarter of 2012. And they release a tablet with only a display upgrade. I bet that the majority of people that received iPad 2's are still using their iPad 2's because the overall experience is not dramatic enough to upgrade. A quad core A6 would have given you more sales.
I want to say I feel sorry for Apple but I'm far from it. Apple has the power to slow Android down by releasing larger screen iPhones that Android people want. But instead their going down a path that makes consumers upset. People that got their orders delayed are pissed. Imagine if they were successful at blocking Galaxy S3 sales. And Apple better not think of blocking my Nexus 7 pre-order. I'm going to be one pissed Anti Apple Android fanboy.

posted on 04 Jul 2012, 11:02 4

20. TheRetroReplay (Posts: 245; Member since: 20 Mar 2012)


Excellent points, Apple has always been a company stuck in their ways. They only refresh their products once a year, there's always 1 new iPhone, 1 new iPad and so on and so forth and they give you little choice in styles and specs. And their computers are over priced too.

Why do you think Windows dominates the PC world? Thousands of different configurations, affordable prices, endless customization. Same reasons apply to Android and the mobile world.

Apple has been behind the curve since Windows 95 came out and they over come this by making everything look pretty and shiny. And since the mobile market is booming, they're trying to control it through litigation. Just like how they tried to sue Microsoft to stop them from making Windows.

History is repeating itself and it doesn't look good for Apple.

posted on 04 Jul 2012, 10:05 5

17. thunderising (Posts: 225; Member since: 25 Nov 2011)


Start selling in India we don't ban products Google

posted on 04 Jul 2012, 10:39 3

19. speckledapple (Posts: 879; Member since: 29 Sep 2011)


Any publicity is great publicity in that business. Apple has done enough with lawyers to turn every consumer sour to even hearing about patent news but the phone itself, the Nexus, has gotten much attention. And over the few days where it is off the reservation will not matter as sales will pick up even more when it returns after the fix. Thus, one must think about the point of these lawsuits other than a judge found that it was infringed and thus changed. Whats the end goal for them?

posted on 04 Jul 2012, 11:31 3

23. threed61 (Posts: 133; Member since: 27 May 2011)


At some point, blocking the competition is going to be too much for US and EU regulators to ignore, and Apple might get the Microsoft treatment.

posted on 04 Jul 2012, 12:32 5

24. tedkord (Posts: 5120; Member since: 17 Jun 2009)


No, this won't backfire. The Galaxy Nexus was a minor star in the Android universe, that is six months old. The ban isn't going to affect a huge number of people, so no widespread outrage.

In the long run, Apple will lose, though. Those who don't learn from their mistakes are doomed to repeat them. Just like in the 80s, when it was Mac vs. PC, Apple will relegate itself to a niche product. Just like Macs fell further and further behind PCs in speed and function due to Apple's restrictive, closed policies (to the point that Apple had to ditch it's PowerPC processors, and go x86 like PCs), so too will the iPhone diminish. The competition is already leaving it in the dust. In just a few years, iOS went from majority market share in smartphones to half it's competitor's share.They're already relegated to announcing iOS upgrades that mostly add features that Android had months to years ago.

Before long, like Mac users, iPhone users will have to comfort themselves by believing they're part of the small, wealthy minority. A special group, the creatives. Watch the movie MacHeads - that will explain it better than I ever could.

posted on 04 Jul 2012, 16:23 1

31. johnbftl (Posts: 220; Member since: 09 Jun 2012)


Well said. I don't understand how their business model has been successful. Image really is everything. What ever happened to that 1984 commercial that Apple had? Where is that company image? Now they remind me of those goth kids from South Park when Stan becomes goth. "If you want to be goth, you can't be like those conformist a-holes. You have to dress like us, smoke, and write poems about pain and death."

posted on 04 Jul 2012, 13:33 5

28. RapidCat (Posts: 351; Member since: 12 Jun 2012)


who have widget patent?

posted on 04 Jul 2012, 17:20 3

32. jroc74 (Posts: 5192; Member since: 30 Dec 2010)


They were out before Android....so I hope that doesnt come back to bite Google too.

I had widgets on my Win Mo Omnia 1.

posted on 05 Jul 2012, 07:34 2

38. Aeires (unregistered)


Mine arrives today. I was holding out for the Asus Padfone and only showed a mild interest in the GN after seeing Jelly Bean run on it. As soon as I read an article that hinted Apple wanted it banned, I ordered it. Had the ban not occurred, I'd still be waiting to see what else is coming down the pipeline.

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