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Opinion: What explains Windows Phone's sales woes?

0. phoneArena 30 Dec 2011, 02:58 posted on

WP7 is a solid product, why does it continue to lag behind in sales? One possibility lies in how WP7 is positioned in the market relative to other mobile OSes...

This is a discussion for a news. To read the whole news, click here

posted on 30 Dec 2011, 03:38 1

7. Contreramanjaro (Posts: 153; Member since: 04 Dec 2011)


One time I asked a T-Mobile rep what he thought about WP7 and he said, "You know how when Windows releases there are a lot of bugs and crashes all the time, that's how Windows Phone is. It's like Windows 2000." Granted this was not long after WP7 released. I was smart enough to look up some articles on the matter but if it were my dad he would have steered clear for sure.

posted on 01 Jan 2012, 06:43

78. ladyhaly (Posts: 106; Member since: 17 Jan 2011)


Why do network carriers employ sales reps that have brain cells the size of a protozoa's? I mean, not all of them... But seriously... I probably know more about what they're selling than they do. Whatever happened to efficient Human Resource Management? Is there a shortage on people with brains who like to know what their job is about?

posted on 30 Dec 2011, 03:43 4

10. rceballos10 (Posts: 3; Member since: 14 Nov 2011)


The're no conundrum, and I'm sure Kindle is a smart and successfull business man, but if he feels WP7's MAIN problem is that it's too late into the game, it's no wonder he wasn't successfull as GM.

WP7's problem is MARKETING, that's it... Not sure why Microsoft feels they can come up with a GREAT product and it will sell its self... iPhone is so great for their simplicity, I'm sure you used an iPhone, they're boring and simple...but iPhone markets every feature, like Siri, as if it was some magical ground breaking software... It's NOT, Windows Mobile (WM) had this feature just a few years ago and WP7 has had since the beginning...just no one knew about it except Windows Mobile and WP7 users. Microsoft sure as hell didn't market it...

Check out this article:
http://mobilitydigest.com/why-everyones-wrong-about-windows-phone-7/

It quotes... "Despite that rant, “smartphone” penetration in the USA is either 35% or 44%, depending on who you ask and what, exactly, qualifies as a smartphone. So, we’ll play the numbers and hazard a guess of 40%, realistically, but it could go either way. This leaves right around 60% of the US market still in the market for a smartphone"

When you have approx 60% of the market still open... I dont' care what you are selling... It's still wide open!

MARKETING... The way Microsoft has driven Xbox 360 & Kinect downs consumer's throat...that's the marketing WP7 needs, times 2!

FYI, I am a WP7 user, I was a WM user and I've used Apple products all the time, I don't like them because they are simple and boring... I liked WM because they were computers in your phone, but that was too complicated for people... Microsoft is an awesome company, they just need some humility! MARKETING!!!

posted on 30 Dec 2011, 05:32

22. KingKurogiii (Posts: 5711; Member since: 23 Oct 2011)


marketing was affected by WP7's late entry into the game. haven't you heard that being first to the market is everything? Apple was the first "simplistic" smartphone platform to arrive so any marketing Microsoft can do to differentiate themselves as having the best simple smartphone they already do. Apple's damage is done. being simple isn't WP7's selling point even though it is still a part of it's charm because as the article stated Apple has had years to corner that market. Microsoft and the OEMs market WP7 as best as they can. i always see HTC advertise the Radar, i also see Samsung putting out some for the Focus Flash and Microsoft is always doing their thing on the web and HELLO GIANT WINDOWS PHONE! it's the CARRIERS holding back all of their marketing dollars and sheer availability that make it seem like WP isn't being marketed enough.

posted on 30 Dec 2011, 12:41

54. rceballos10 (Posts: 3; Member since: 14 Nov 2011)


I agree with you abou the impact about being first... But that doesn't mean GAME OVER. Look at Android, they were "late" into the game to and they flourished...why because of Marketing.

Every commercial spot on every major sporting event, TV show, primetime...etc....whatever it was, there are iPhone commercials and Android commercials. Yes, MS has picked up it's game in Marketing, but not nearly enough... As I stated, look at Xbox 360 and Kinect... commericals, ads, prints, radio...etc., all over the place. That is what MS needs to do with WP7 amongst other strategical marketing tatics... I hope they do...

posted on 30 Dec 2011, 12:42

55. rceballos10 (Posts: 3; Member since: 14 Nov 2011)


By Android, I meant Google obviously...

posted on 30 Dec 2011, 14:01

58. KingKurogiii (Posts: 5711; Member since: 23 Oct 2011)


Android wasn't late, they were the ones that got the party started although i do agree Google and their OEMs do a good job with marketing.

i think you in particular are just seeing more 360 ads or you pay more attention to them or something. also you have to remember that the game companies are probably doing a majority of what you're thinking about there. the Xbox itself advertises WP like crazy.

posted on 01 Jan 2012, 06:51

79. ladyhaly (Posts: 106; Member since: 17 Jan 2011)


That's because Google saw the importance of humility and an open-source platform-- that if they ever were to gain any momentum, they have to offer what Apple cannot offer: Freedom and Functionality.

The idea of marketing the same way Apple does its marketing is detestable to me though... Because it targets gullible consumers, so anyone who is wowed by the "smartphone for dumb people" loses any respect for me in terms of their intelligence.

In this age... Seriously, why the hell would you go off and believe advertisements? Especially for purchases as expensive as smartphones...

But yes, you are right. Microsoft has to do better marketing than they already have for their products; leaving it to the manufacturers, like Google has, is... Well, stupid. If you want your OS to penetrate two warring ecosystems, they have to take matters into their own hands and market all the super devices they have their OS on.

posted on 30 Dec 2011, 04:02

11. lp_522 (Posts: 46; Member since: 31 May 2011)


AT&T first received the Samsung Focus and the LG Quantum. Then the Focus Flash, HTC Titan and now the Samsung Focus S.

Verizon got what? HTC Trophy (1st Gen) and Sprint, HTC Arrive (1st Gen)?

The problem is that unless you use AT&T there isn't a lot of options in the U.S. As consumers we really don't specifically know or care about the politics that happen in meetings (like Verizon's prerogative of LTE on WP) but something has to happen. Microsoft needs to get it together immediately and at least make an effort to get their phones out there before it's too late.

posted on 30 Dec 2011, 04:09

13. lp_522 (Posts: 46; Member since: 31 May 2011)


Example.. I liked the Focus Flash/Omnia W ads that were on TV. They pushed the sociability aspects of the phone and it's fluid use. But it's only on AT&T.

Just imagine if almost every carrier had the Omnia W. Microsoft could of advertised it themselves like Samsung did for their Galaxy S lineup.

posted on 30 Dec 2011, 09:39

37. depeche (Posts: 63; Member since: 04 Feb 2011)


Love the Samsung Focus and would consider getting the Focus S, however, know they are pushing out LTE ready devices in the next couple of months... not on contract nor will I sign a contract with AT&T and Would like to go back to T-Mobile.. If they can produce a device that has 4" screen...

T-Mobile has the HTC HD7(old) and the Radar 4G

Sprint has the HTC Arrive(old)

Verizon has the HTC Trophy(old)

AT&T has multiple selections from 2010 and Current Releases

Would love to see MORE phone on MORE carriers ! !

Microsoft needs to push a unit out to every Carrier every Quarter in order to keep up stop producing mid-level devices.. last years devices are just that and at a bargain...

posted on 30 Dec 2011, 04:07 1

12. weishin92 (Posts: 9; Member since: 08 Sep 2011)


I wanted to buy a windows phone device so badly but too sad it's not for sale in my country.

posted on 30 Dec 2011, 04:17 1

14. gharatnikhil (Posts: 11; Member since: 29 Dec 2011)


'ItS nevÉr tOo laTe'

but u r already more than late
ur os doesn't suport memory card
with only single core

luk at samsung and andro
they are going for quad core
and ur dual core wil cum in Q4
wtf
come on micro soft
show the world what you are ¤

posted on 30 Dec 2011, 05:14 2

20. abaza121 (Posts: 17; Member since: 02 Oct 2011)


dude you are talking about a phone not a full computer not to mention that it drains batteries

posted on 30 Dec 2011, 04:36 2

15. HTCiscool (Posts: 449; Member since: 16 Jul 2011)


Thos is exactly.why Nokia should have swallowed its pride and gone alL out Android. Think about this if they announced back in Feb they would launch android, the future would uve been infinitely brighter for them. Imagine Gingerbread on great designs like the X7 or N9 with dual core processors and LTE, they could have hit the US market by storm.

If Windows Phone dies then the foreseeablefuture for Nokia is very grim... They should uve gone all out MeeGo and launched the brilliant N9 internationally.

Back to the subject, ICS just LOOKS infinitely more interesting and alluring then Mango, and the high price tags for WP7 devices.

BB will probably be replaced by WP7 and 2012 will be Tue year where RIM and Microsoft fight it out for the position of "we are gonna go bankrupt a little later"

Anyways, great article guys, yes I did read it and I think the basic problems is A) Prices on par with iPhones and high end Droids, and B) It doesn't look as aesthetically desirable as ICS or Gingerbread, and C) They don't offer a lot in customization, other then that, its a smooth and clean OS and i would pick it over iOS any day.

posted on 30 Dec 2011, 04:42

16. tedkord (Posts: 12301; Member since: 17 Jun 2009)


Three words - butt ugly UI. (yes, I know UI is two words)

posted on 30 Dec 2011, 05:05 1

18. blackrose (Posts: 48; Member since: 15 Apr 2011)


The question is always what would make you want to leave your current os of choice. For another after you have been using a certain products for a while its. Very hard to change you get use to a certain standard. And if something doesn't work the way it works on the phone your using. Its going to be a big problem and general dislike for the product. I don't see my self leaving android. It offers me what I want. That's the main thing it doesn't matter how good wp7 maybe. The question is does it offer anything you want. Is it worth switching to. Is it worth leaving all your Apps you paid for all your music for itunes or whatever. Well that's my opinion on the subject

posted on 30 Dec 2011, 05:12 2

19. HTCiscool (Posts: 449; Member since: 16 Jul 2011)


Well said...

posted on 30 Dec 2011, 05:59 2

23. ivanko34 (Posts: 617; Member since: 04 Sep 2011)


I don't like because no nice user interface
But most important of all I don't like Microsoft

posted on 30 Dec 2011, 06:06 1

24. iWallE (Posts: 48; Member since: 10 Oct 2011)


I believe Microsoft should've put more thought in different ways to tie the WP experience with Windows 7 and use the driving force of its huge share in PCs. OK, so iOS is for lovers of simplicity and beautiful design and Android is for those who love more options, or those who cannot afford an iPhone. WP could've been the first mobile OS with proper productivity abilities, or could've offered a set of built-in apps that are paid for on other platforms. Microsoft could've used its relations with developers for W7 to offer a better user experience and differentiate themselves from the competition. Probably MS can still do all that but if a change doesn't happen quickly, the future is more than grim. For now Android leaves WP in the dust both in terms of price (in the entry level market) and hardware power combined with software options (in the high-end market). And as for Apple... they're just Apple. Noone can compete on their battleground for at least several more years. In fact, unless they make some very bad moves, for a lot more years. I hope MS can figure it out somehow, because I really like the look of their OS, plus healthy competition will drive the others forward as well.

posted on 30 Dec 2011, 07:11

27. frustyak (Posts: 210; Member since: 08 Mar 2010)


This is more or less the same thing that happened to the Palm Pre and WebOS when they debuted. A great platform that simply couldn't catch on and grab a piece of the market. I had a Palm Pre Plus for about a month. I thought the phone was great, it was a joy to use. But there was simply little or no support for it. Consumers didn't want it because there were no apps, and Developers didn't want to write apps for it because there was no demand. It was a horrible catch-22 that Palm couldn't break. I had to bail after about a month because it was clear that WebOS was a sinking ship. I wish the outcome had been different for WebOS.
I see the same thing happening here. Everything is Android and iOS today. There is little room in the public consciousness for another OS, at least on a mass marketing scale. I can see the same Catch-22 at work here, except that this will drag out longer because Microsoft has deeper pockets than Palm did.

posted on 31 Dec 2011, 10:02

71. snowgator (Posts: 3601; Member since: 19 Jan 2011)


I do disagree with those that are comparing WP and it's plight with Palm. While there are a few similarities, WP reliance on manufacturers for hardware sets it immediately apart. Also, the fact is Palm put out a bad product. I had the Pre Plus, loved WeBOS. But the hardware was substandard and experience was deadly buggy. WP and it's hardware is solid and smooth. The inability to get people onboard has nothing to do with quality, and users enjoy it.

posted on 30 Dec 2011, 07:17

28. smartx84 (Posts: 12; Member since: 30 Dec 2011)


i use an iphone and a lumia800 after a number of years with android. i kinda agree that perhaps inadvertently wp7 is actually competing with ios - at least today. you cant beat android with limited features...wp7 is a fantastic os, better than ios, but android offer so many functionalities/features either part of the os itself or from 3rd party apps...despite the claimed 500 new features in mango, in terms of functionalities (not os smoothness/responsiveness), there are major&minor details that need to be improved.. for example, touting itself as a highly social os with "people" hub/app, you dont actually get any notification (push or periodical) for new posts from facebook/twitter/linked in, etc. and a lot more that would make this post longer....

posted on 30 Dec 2011, 07:23

29. twashington4 (Posts: 81; Member since: 24 May 2010)


For me, Windows Phone's debut as a AT&T's stepchild ruined it for me. It took forever to get a Windows Phone to CDMA. I think AT&T had like 3-4 Windows Phones when it was released. Sprint and Verizon had nothing. How are going to take forever to release your brand new phone on the carrier with the most subscribers?? When they did get one, what did they get...a Trophy on Verizon and a Arrive on Sprint. What they needed was to have the HD7 on all carriers within a reasonable amount of time. Oh well. Too late, Windows Phone. It's still a nice platform that I hope doesn't go the way of webOS.

posted on 30 Dec 2011, 08:09 1

32. Uzzelien (Posts: 131; Member since: 22 Feb 2011)


I agree but I don't blame them for this I blame the service providers for not picking up more of the phones. I've said this not only about WP ones but also Android. There are lots of phones out there that we never see because they don't pick them up ( At&t,Verizon, Sprint or T-Mobile ) here in the US.

posted on 30 Dec 2011, 07:28

30. medicci37 (Posts: 1288; Member since: 19 Nov 2011)


I bought my first computer in 2008,& after dealing with windows Vista & being stupid/naive enough to give them another chance with the Zune HD (which only has a few dozen really pathetic apps) and dealing with MS tech support.Instinctually avoid anything MS if i can. Not to mention,none of their phones have specs as good as the best Android or IOS phones.The fact that MS doesnt even want to compete with the iphone should tell you something.

posted on 30 Dec 2011, 08:44

34. ThreeFourSeven (Posts: 34; Member since: 23 Nov 2011)


Everybody who comes to read news and reviews on Phone Arena, are probably not your average customer when it comes to smartphones. I think WP7 is trying to target a market that's already dominated by Apple with trying to make a smartphone simple. Plus, I personally don't think the tiles is an eye catcher to the average customer.

posted on 30 Dec 2011, 08:58

35. phonton (Posts: 65; Member since: 27 Dec 2011)


lol... BADA units sold more than Microsoft Windows phone :D

posted on 30 Dec 2011, 09:03

36. phonton (Posts: 65; Member since: 27 Dec 2011)


Even Apple's products are over priced. It is all in the people's head. It's wrong for people to comment on an OS without even trying it out. I have used both iOS and a WP7. I made a switch from an iphone to a windows phone. I was pissed off when I was not able to make a call holding the iphone in hand! lol Fanboys.. Nothing can be done to change their mind. Brainwashed guys lol :D :P

posted on 30 Dec 2011, 09:40 2

38. depeche (Posts: 63; Member since: 04 Feb 2011)


Love the Samsung Focus and would consider getting the Focus S, however, know they are pushing out LTE ready devices in the next couple of months... not on contract nor will I sign a contract with AT&T and Would like to go back to T-Mobile.. If they can produce a device that has 4" screen...

T-Mobile has the HTC HD7(old) and the Radar 4G

Sprint has the HTC Arrive(old)

Verizon has the HTC Trophy(old)

AT&T has multiple selections from 2010 and Current Releases

Would love to see MORE phone on MORE carriers ! !

Microsoft needs to push a unit out to every Carrier every Quarter in order to keep up stop producing mid-level devices.. last years devices are just that and at a bargain...

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