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Opera's ad network says iOS topped Android in mobile ad revenue for Q1

Posted: , by Alan F.

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Opera's ad network says iOS topped Android in mobile ad revenue for Q1
According to Opera Mediaworks monthly report on mobile advertising, iOS received the majority of mobile ads in Q1. Of the greater than 50 billion ad impressions that went over the network during the first three months of the year, 44.53% went out over an iOS device while 49.23% of mobile ad revenue was credited to an iOS product. Android came next with 31.26% of mobile ads running on a phone or tablet powered by Google's open source OS. However, Android accounted for a lower 26.72% of mobile ad revenues.

The Apple iPad's share of mobile ad impressions dwarfed that for Android tablets

The Apple iPad's share of mobile ad impressions dwarfed that for Android tablets

The popularity of the Apple iPad made up the difference between the top two platforms. The Apple iPhone received 31.91% of Q1 mobile ads while Android phones captured 30.22% of them. Meanwhile, 6.54% of the spots were seen on the Apple iPad versus the 1.04% of the ads viewed on an Android slab. After iOS and Android, "Other" came in third with 14.29, followed by Symbian and RIM devices with 5.60% and 4.23% of the first quarter mobile ad market respectively.

Interestingly, U.S. ad impressions dropped from 60% last quarter to 50.7% while in Europe, the market share rose from 14.51% of ad impressions in the prior quarter to 21.53% for the three months ended in March.

source: Opera via TUAW

Android trailed iOS in overall share of mobile ad impressions in Q1

Android trailed iOS in overall share of mobile ad impressions in Q1


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posted on 18 Apr 2013, 16:54 7

1. darkkjedii (Posts: 11937; Member since: 05 Feb 2011)


Droiders to attack article in 3...... 2...... 1......

posted on 18 Apr 2013, 17:19 4

3. amiaq (Posts: 480; Member since: 30 Jun 2012)


I don't think people care anymore, we have more funner things to comment of from our own Android camp. Good luck!!

posted on 18 Apr 2013, 17:32 2

4. PhoneArenaUser (Posts: 5482; Member since: 05 Aug 2011)


darkkjedii, don't need to initiate flame wars!

posted on 18 Apr 2013, 17:51

6. darkkjedii (Posts: 11937; Member since: 05 Feb 2011)


That's what you do all the time. And I'm not initiating anything...I just know what to expect when an article isn't anti apple.

posted on 18 Apr 2013, 17:11

2. yudi.nemesis (Posts: 1127; Member since: 14 Mar 2013)


so even dead os like Symbian beat RIM

posted on 18 Apr 2013, 17:50 1

5. buccob (Posts: 1481; Member since: 19 Jun 2012)


Well I personally think this is due to Android having more browser options and having more competition... Dont get me wrong I use Opera Mobile as my primary browser on Android, but I also have Chrome, since there has been better support lately... and I changed to Chrome on my laptop...

Opera Mobile is the best for my needs and it has an option to permanently use in Desktop mode which I love, unlike Chrome's request desktop mode for each page...

It really surprises me such high use of a different browser than Safari in iPhones, since you can't even assign it to be the default one... and you have to copy/paste every link...

posted on 19 Apr 2013, 08:45

7. networkdood (Posts: 6274; Member since: 31 Mar 2010)


I block adds and even if that did not work I would not even click an add. Mindless zombies using iDevices click away aimlessly. But, who really cares about revenue? I do not.

posted on 19 Apr 2013, 10:15

8. networkdood (Posts: 6274; Member since: 31 Mar 2010)


Click on an ad, I meant

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