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Opera says iOS most effective platform for mobile ads

0. phoneArena 21 Jul 2012, 02:00 posted on

Opera Software released the results of a study it conducted that shows that iOS is the best platform for mobile ads; Opera's State of Mobile Advertising report, its first, showed that Apple's mobile OS led the pack with an average effective cost per mille (eCPM) of $2.85...

This is a discussion for a news. To read the whole news, click here

posted on 21 Jul 2012, 03:06 3

1. Bluesky02 (Posts: 1439; Member since: 05 Dec 2011)


On that one Apple wins, I hope Microsoft will be able to compete with that by learning from competitors fastly and comprehensibly.

posted on 21 Jul 2012, 05:23 1

4. sid07desai (Posts: 249; Member since: 03 May 2012)


*comprehensively. And even I hope that too.

posted on 21 Jul 2012, 03:38 1

2. mas11 (Posts: 1028; Member since: 30 Mar 2012)


AdFonic report shows Android topping iOS as the #1 mobile ad platform
http://www.androidauthority.com/adfonic-mobile-ad-report-android-ios-102300/

posted on 21 Jul 2012, 08:32 1

9. kingpet13 (Posts: 139; Member since: 02 Feb 2012)


That is how many ads people put up. This article is based off the profit made. Two very different things.

posted on 21 Jul 2012, 13:45

18. mas11 (Posts: 1028; Member since: 30 Mar 2012)


I know that, but they are related

posted on 21 Jul 2012, 04:20

3. Mitchel (Posts: 228; Member since: 25 May 2012)


Yey! Most effective platform for mobile advertising together with Most advanced Mobile OS!!! WAAAAAHHH! Wut?

posted on 21 Jul 2012, 06:01 1

5. darktranquillity (Posts: 284; Member since: 28 Feb 2012)


Reason is simple, apple is money based while android is more of people based

posted on 21 Jul 2012, 06:09 2

6. sithman (banned) (Posts: 299; Member since: 21 Apr 2012)


But people spend money

posted on 21 Jul 2012, 11:35 2

16. piggypigs (Posts: 12; Member since: 21 Jul 2012)


smart people spend money wisely.

foolish people ....

posted on 21 Jul 2012, 10:03

10. ivanko34 (Posts: 617; Member since: 04 Sep 2011)


So true

posted on 21 Jul 2012, 10:52 1

11. roscuthiii (Posts: 1786; Member since: 18 Jul 2010)


Who the hell is out there screwin' around with mobile ads?! I block ads, I ignore ads, I just click past them... and I'm damn sure not taking the time to play around with interactive ads.
Are iOS users just throwing their money at whatever shiny, twinkly thing you put in front of them?

posted on 21 Jul 2012, 11:21 2

14. networkdood (Posts: 6263; Member since: 31 Mar 2010)


I know who would be dumb enough to click on them? Oh...iDON'T know....

posted on 21 Jul 2012, 11:13 1

12. Aeires (unregistered)


Too bad Chrome will be the new standard.

posted on 21 Jul 2012, 11:21

13. networkdood (Posts: 6263; Member since: 31 Mar 2010)


I block ads on my phone, so...whoopee doooo da dayyy...

posted on 21 Jul 2012, 11:31

15. roscuthiii (Posts: 1786; Member since: 18 Jul 2010)


Also... Alan, you may want to re-word the article a little bit; Apple's iOS has an eCPM of $2.49, not $2.85 as stated at the end of the first paragraph. The iPhone itself has an eCPM of $2.85 and the iPad has an eCPM of $3.96 which should make iOS's eCPM $3.40ish. So, how does Apple finish with $2.49 then??? I'm guessing iPods are left out of the chart & not even mentioned, and that they are the student in class who kills the average for everyone else.
It seems suspect to me that all Android is lumped together under one OS here while iOS is differentiated... or, at least differentiated between the two 2/3's of it that are doing great while the part that has lost it's luster is treated like the red-headed stepchild.
To me, this is reminiscent of the same mindset as the bitdefender and tawkon apps being pulled, and the brief departure of Apple from EPEAT standards testing as they may not have painted Apple or an Apple product in the best light.
Opera may have released the report but I wouldn't be surprised if it was either Apple sponsored or just Opera ingratiating themselves with Apple.

posted on 21 Jul 2012, 13:19

17. Alan01 (Posts: 180; Member since: 21 Mar 2012)


Thanks. Yes, iOS as a whole had a eCPM of $2.49 for the quarter which was ahead of Android's $2.10. As you noted, it doesn't seem to make sense considering that the Apple iPhone had a eCPM of $2.85 and the Apple iPad brought home $3.96 for its eCPM figure. It could be the iPod that lowers the average as you surmised. And that would make a lot of sense considering the limited connectivity and fuctionality of the device.

Most likely the iPod would have had a eCPM lower than the .20 that Windows Phone rang up.

Remember, this is Opera's debut report. The next one should be even more interesting!

Alan F.

posted on 21 Jul 2012, 16:30

23. roscuthiii (Posts: 1786; Member since: 18 Jul 2010)


Sorry if I may have appeared a little harsh, or perhaps even 'trollish' earlier. I worked 16 hours straight yesterday, have 12 today, and will have 2 individual 8 hour shifts tomorrow... so yeah, there's my weekend. :-\

But, I've got some caffeine in my system now and I'm feeling much more chipper. The chippiest.

posted on 21 Jul 2012, 14:04

19. Gaurav008 (Posts: 274; Member since: 20 Jul 2012)


And an intrstng news..iphone 3GS is available via aircel(carriet) fr $185..for the 8 gb version....and i suspect its selling for free in usa...

posted on 21 Jul 2012, 14:05

20. Gaurav008 (Posts: 274; Member since: 20 Jul 2012)


And an intrstng news..iphone 3GS is available via aircel(carriet) fr $185..for the 8 gb version....and i suspect its selling for free in usa...

posted on 21 Jul 2012, 14:08

21. Gaurav008 (Posts: 274; Member since: 20 Jul 2012)


(continued)...in india...huh..apples marketng policy....nd their s**tty policies..overpriced fr a 3 yr old model..bdw its nt relatd 2 the post..i knw that...:P

posted on 21 Jul 2012, 14:45 1

22. jimjam (Posts: 238; Member since: 28 Jun 2011)


Another reason to avoid ios - blasted with ads - it can only get worse.

posted on 22 Jul 2012, 00:34 1

25. checkmymike (Posts: 81; Member since: 28 Dec 2011)


Ads? Our custom roms block them. ---android user

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