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One in Five iOS device owners would rather change banks than use another OS

Posted: , by Charlene S.

One in Five iOS device owners would rather change banks than use another OS
London based market research firm, Gfk Group, conducted a survey in several countries to take a closer look at consumers’ brand loyalty to their smartphones. The survey was conducted in Brazil, China, France, Germany, Japan, Italy, Spain, UK, and US. Gfk Group found that the more a user uses applications and services on their device, the less likely they are to switch brands in the future. The threshold seems to lie at seven apps. Once consumers surpass seven apps they tend to be more loyal to the device type.

When polling consumers who owned both an iPad and an iPhone, Gfk found that one in five people believed changing to another type of smartphone would be more difficult that switching banks or gas or electricity providers.

When it comes to user experience, 72% of smartphone users say they find their device easy to use. When asked what prevents them from switching device types, three trends emerged:

  • 33% didn’t want to changes their current smartphone set-up
  • 29% were disinterested in learning how to use another type of smartphone
  • 28% viewed having moving their content such as music, videos, books, and apps to another type of smartphone as a deal breaker

When it comes to integration, 72% of smartphone owners think it is important to be able to access content on any Internet connected device. When looking at people who own a smartphone, a tablet, and a PC, this percentage jumps up to 80%.

As manufacturers decide what areas of their products to focus on, this survey provides some great insight into how to attract and retain customers. It seems that is becoming more important than ever to offer a wide variety applications and be able to manage content between multiple devices in order to maintain customer loyalty.

source: Gfk Group via SlashGear

38 Comments
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posted on 25 Nov 2011, 14:29 10

1. mctcm (Posts: 204; Member since: 19 Oct 2011)


People resist change? Holy cow, what a revelation

posted on 25 Nov 2011, 19:52 1

19. DetroitTech (Posts: 55; Member since: 02 Nov 2011)


That\'s only 20%. That is not good. So the vast majority would rather change their OS. Not sure what this post is trying to prove.

posted on 25 Nov 2011, 14:37 13

2. Jobes (Posts: 364; Member since: 27 Oct 2011)


3.5 inch screen and 3g why would they change :)

posted on 25 Nov 2011, 17:21 4

16. tacohunter (Posts: 408; Member since: 06 Nov 2011)


I see every day people with even smaller screens then 3.5 inch both smarthphones and regular phones. Even my cellphone is smaller screen. And I'm sure they'll have their reasons to stick with 3G rather then 4G.

posted on 25 Nov 2011, 14:38 7

3. hateftotti (Posts: 137; Member since: 03 May 2011)


It means that this group have not seen new Samsung ads yet!

posted on 25 Nov 2011, 14:40 6

4. tomast (Posts: 50; Member since: 16 Oct 2011)


Whats up with all this apple fans are loyal crapp??? I love apple but who cares

posted on 25 Nov 2011, 18:30 2

17. andro. (Posts: 1944; Member since: 16 Sep 2011)


Some are so mad for or loyal to apple they have actually sold kidneys to pay for ipads or iphones. Such is the sad state of those snared by apples marketing techniques

posted on 26 Nov 2011, 21:59 1

35. Kease (Posts: 36; Member since: 30 Sep 2011)


Hmm, I never thought of selling a kidney. But could I live without it? Better ask siri...

posted on 27 Nov 2011, 20:04

36. ILikeBubbles (Posts: 302; Member since: 17 Jan 2011)


lol THIS i think may be among the best posts ive ever seen on phonearena.

posted on 25 Nov 2011, 14:48 4

5. ecml490 (unregistered)


Never saw an article written by Charlene before. Hopefully this is your last because this is a terrible article.

posted on 25 Nov 2011, 14:48 7

6. som (Posts: 768; Member since: 10 Nov 2009)


iPhone lovers did not want to change to other OS smart phone because they are willing to die with Steve Jobs.

posted on 25 Nov 2011, 14:54 5

7. Hallucinator (Posts: 344; Member since: 24 May 2010)


You people are idiots(Referring to Fandroids) You can talk about Apple fans as sheep or whatever you want. You are just as bad if not worse. So shoosh it. Especially you som. You are just a classless worthless human being.

posted on 25 Nov 2011, 14:59 3

8. ecml490 (unregistered)


I agree with you, in a way. But I own an Android though I'm not an "fandroiod" and I hate the OS. I like iOS a lot better but just needed a bigger screen. But no need to overly bash everyone...

posted on 25 Nov 2011, 15:02 2

9. Hallucinator (Posts: 344; Member since: 24 May 2010)


Not everyone, just the ones who find that they know what everyone else should like or dislike. There are some top notch Android enthusiast and same for Apple Enthusiast. I just get annoyed with the ones(on both sides) who just feel it necessary to degrade anyone who does not agree with them. As for som, he/she is just worthless.

posted on 25 Nov 2011, 15:28 6

11. remixfa (Posts: 13903; Member since: 19 Dec 2008)


life is a choice. if one OS fit everyone, there would be just one OS.

posted on 27 Nov 2011, 20:09

37. ILikeBubbles (Posts: 302; Member since: 17 Jan 2011)


remixfa sir; you are a GOD amongst men.

posted on 25 Nov 2011, 15:39 2

12. theBankRobber (Posts: 647; Member since: 22 Sep 2011)


Wow u make no sense, u hate android but stick with it for the bigger screen. Just no sense what so ever, thats a poor excuses of someone who hates something.

posted on 25 Nov 2011, 16:16 1

14. ecml490 (unregistered)


Well considering that I got big hands it makes it a little hard to type on a 3.5 inch screen causing me to make a lot of typing errors. I own the Epic Touch so called 4G right now with the 4.5 inch screen which makes typing a whole lot easier with less errors, which I'm using the phone right now to respond to your comment. But if the next iphone comes out with a bigger screen I will get it.

posted on 27 Nov 2011, 20:14

38. ILikeBubbles (Posts: 302; Member since: 17 Jan 2011)


well ecml490, if you really want you could run stock MIUI, it has a very iPhone interface. :) only you'd have to use one of android's most popular features: Freedom. :) enjoy.

posted on 25 Nov 2011, 15:22 6

10. networkdood (Posts: 6267; Member since: 31 Mar 2010)


Android guy here - yes, APPLE does have many 'blind' customers, but everyone has a choice - having iphones around is a good thing for everyone as it keeps the competition pushing to improve.

posted on 25 Nov 2011, 15:40 4

13. tacohunter (Posts: 408; Member since: 06 Nov 2011)


the more i read the more i think it are the android people who follow their brand blindly.

posted on 25 Nov 2011, 16:38 3

15. tacohunter (Posts: 408; Member since: 06 Nov 2011)


the android people on this site not a regular normal android user.

posted on 26 Nov 2011, 10:26 2

28. networkdood (Posts: 6267; Member since: 31 Mar 2010)


Tacohunter, you are probably correct as only a few guys at work root their Android - the others just have it cause they like the big screen and gingerbread smoothness.

posted on 25 Nov 2011, 20:16 3

22. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


Fandroids can't accept people prefer Apple. Dark world you live in.

posted on 26 Nov 2011, 10:27 2

29. networkdood (Posts: 6267; Member since: 31 Mar 2010)


Taco, that sure is a dumb statement as I am married to an APPLE owner - although, she does not own a MacBook - I plan on buying her a CHROMbook.

posted on 25 Nov 2011, 19:05 1

18. Smokn04cobra (Posts: 22; Member since: 20 Feb 2011)


Tacohunter,
I think you need to do a little more reading, or maybe take a few more English classes. I have trouble taking advice from someone who can't form a proper sentence. Also, the world is full of people who can't think for themselves because they are too ignorant and/or too lazy. There are a lot of people who won't do their own research and just go off advertisements or what they hear. Those would be the people who won't switch to another device, or maybe they just found the OS that suits their needs or wants the best.

posted on 26 Nov 2011, 10:29 2

30. networkdood (Posts: 6267; Member since: 31 Mar 2010)


Laziness is abound in America. The last 4 phones I have purchased after doing some research on such phones. Man, this RAZR is a beautiful piece of artwork and the phone has great battery life along with its smooth UI. Not too keen on the MOTO/VZW crapware - but, that has been taken care of.

posted on 25 Nov 2011, 20:05 3

20. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


More proof iOS is better

posted on 25 Nov 2011, 20:12

21. Johnny_Mnemonic (Posts: 240; Member since: 05 Oct 2011)


That's what she said

posted on 26 Nov 2011, 01:25 1

24. dmakun (Posts: 171; Member since: 06 Jun 2011)


Hey Taco! do you read this as some victory for IOS? It says 1 in 5 IOS users will stick with IOS that leaves out 4 that could switch in a heart beat. Not saying they'll jump ship to android cos there is still windows phone which offers a more flexible user experience than your precious IOS. i mean do the math 5-1= 4 and for the now meager market share IOS has compared to android, why so cocky?

posted on 26 Nov 2011, 05:58 2

26. ivanko34 (Posts: 617; Member since: 04 Sep 2011)


Another proof apple brainwashes their customers

posted on 26 Nov 2011, 00:21

23. azimullah (Posts: 2; Member since: 22 Nov 2011)


This is not Ios' victory or Android's loss. It just shows Android needs to improve marketing techniques and its OS a bit

posted on 26 Nov 2011, 01:35 1

25. dmakun (Posts: 171; Member since: 06 Jun 2011)


I completely understand why a IOS user who has invested so much in IOS will not look to move or try other OSs but the same applies to android users who have done same. It's not a question of IOS being better or more user friendly, more a case of money spent on buying apps over a long period of time. IMO Android seems to be doing just fine. If only 1 IOS user keeps faith in that OS then android will take their pick from any of the remaining 4 IOS users who could switch.

posted on 26 Nov 2011, 10:03 1

27. remixfa (Posts: 13903; Member since: 19 Dec 2008)


its easier to be willing to switch from android because of the free nature of most of the apps. with iOS you are paying for all that, and once you pay for like 10 or so apps, your not going to want to "throw that away". I've also seen a lot of android users that were thinking switching to apple be turned off by that "why would i pay for an app i already have for free".. so its a double edged sword. It most definately helps keep current users tied to the OS, but it can also deter people from switching from another OS.

posted on 26 Nov 2011, 10:33

32. networkdood (Posts: 6267; Member since: 31 Mar 2010)


Yes, Android companies have to improve on their marketing. SAMSUNG has improved lately. HTC is ok - LG and others are non-existent. The problem with ANDROID, and it is a great problem, is that there are alot of choices, and the typical phone user gets overloaded with the choices. On the other hand, each of the ANDROID manufacturers push each other to raise the bar on the OS and phone, and that is awesome for consumers.

posted on 26 Nov 2011, 10:31

31. networkdood (Posts: 6267; Member since: 31 Mar 2010)


With an iphone, you are a slave to itunes, icloud, and APPLE in general. If an IPHONE owner left for another OS, that person would have lost a lot of money, just from the apps alone. I have only purchased 2 games and TiBu, and would have no problem going to a better OS on a better phone than what I have now.....but there is no better phone or OS than what I have.

posted on 26 Nov 2011, 12:23

33. Penny (Posts: 1137; Member since: 04 Feb 2011)


This article reinforces the idea that people tend to care more about the platform than the physical device itself. While each individual has preferences when it comes to physical aspects of a device, and while Android provides the greatest variety in this regard, if people are accustomed to the Apple platform and ecosystem, then the most convenient thing for them would be to continue using that platform. Same thing if you use Android, Blackberry, Symbian, WP7, MeeGo, Bada, or whatever.

Actually, going a bit further, one could argue that the more closed an ecosystem is in this regard, the more it discourages users from going to other platforms. That\'s a good thing for the company, potentially bad for the consumer if the consumer gets sucked into an ecosystem and the cost of getting out is too high (not saying that consumers don\'t use the ecosystem willingly, just that they may get too invested into the ecosystem to get out conveniently).

posted on 26 Nov 2011, 12:50

34. hepresearch (unregistered)


What a surprise! People are not too keen on banks right now, given the crazy economic problems and lies from government, banking establishments, and regulatory agencies. So of course people will stick with their favored OS more than they will their banks... Wall Street must have, like, a 10% approval rating, if they are lucky.

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