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Nokia's Stephen Elop strategy is still to be the 'clear winner,' even against Samsung and Apple

Posted: , by Daniel P.

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Nokia's Stephen Elop strategy is still to be the 'clear winner,' even against Samsung and Apple
You have to hand it to Nokia's soft-spoken CEO Stephen Elop for quietly completing what seemed an impossible turnaround for the company, taking the bold decision to keep its products unique by adopting Windows Phone instead of the much more popular Android platform. The last quarterly results showed some signs that the strategy is starting to pay back, and Mr Elop himself said in an interview the sales keep on being encouraging.

His initial idea with the WP strategy, however, wasn't just to fight for survival, but actually plant the seeds for attacking the top dogs, like Apple and Samsung, and he reiterated that is still in the cards. The way to achieve it:

My goal is that we will eventually be a clear winner. We are having to win.... It will happen when we get more products Lumia 920th It is a product that stands for something that the consumer wants to be. It is different and more and more consumers say 'I love it.'

No doubt about that, and it seems Nokia is poised to address the biggest complaints about the 920, which is its chunky physique with the eventual Nokia EOS and Catwalk successors, so we'll see what 2013 has in store for the Finnish giant.

source: SVD.se via WMPU

88 Comments
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posted on 13 Mar 2013, 03:50 23

1. nikenturd (unregistered)


Elop, for the umpteenth time....the Windows platform isn't too desirable to many no matter what you do With it. there's just that ''sucky'' stigma that is always attached to the WP name...why cant you just listen?

posted on 13 Mar 2013, 04:05 28

6. No_Nonsense (Posts: 826; Member since: 17 Aug 2012)


Of course, nothing is desirable when you are wearing an Android cap on your eyes. Though, WP still needs more features in the OS as a whole

posted on 13 Mar 2013, 04:11 14

10. nikenturd (unregistered)


Then how can you explain Windows' miniscule market share? Windows sucks...period, nothin is goin on for them at this point in time.

posted on 13 Mar 2013, 04:17 21

16. No_Nonsense (Posts: 826; Member since: 17 Aug 2012)


a) People buy what they are recommended by their friends/ family or well, what the see on the usual biased reviews on the net.
b) Android's low cost devices have more marketshare than what say, the likes of S3/Note 2, etc have.
c) iPhone/Galaxy line have a brand name going for them, unlike the Lumias which are relatively newer to the market and picking traction.
d) You seem the one butthurt here, along with other phantoms like Trade_Mark, hemoroid, TROLL, wendygarett, darac since you actually want people to believe android is the best for everyone.
e) It'd be better if you actually comment like a sensible guy/android user like some of them do instead of licking samsung's ass every time.

posted on 13 Mar 2013, 04:37 7

21. MrJerry (Posts: 396; Member since: 05 Oct 2012)


You missed a big thing there
Why not may people recommend lumia or nokia?
Dont they have brand name?
Please dont be absurd

Nokia used to be a king in phone market which means they used to have the best brand name on the market with rediculosly high market share as well
And now we can see how nokia have been sucking in every single part of what they used to have.
Just amazing how

Dont blame iphone. Sammy survived from it whereas nokia is almost dead

posted on 13 Mar 2013, 04:46 3

26. No_Nonsense (Posts: 826; Member since: 17 Aug 2012)


"Why many don't recommend the Lumia?"
The OS is limited, much like the MS version of iOS. It needs more features like I said earlier. People have a certain affinity to androids (including the salesmen). The people will buy what they see in the hands of the people around them and likely what the sales rep tells them.
"Don't the Lumias have a brand name?"
They do, but when you ask the average Joe about the phones that he knows, he'll say the iPhone or the Galaxy S3, rather than a Lumia.
"Nokia has slipped to the bottom"
Agreed, but the fact that the sales of the 920 (and other WP8 lumias) were better than the first gen ones, tell the fact that Nokia is doing certain things right, making the Lumia name synonymous, with the average Joe. Of course, they won't get to where they were in a matter of year or two, they'll need something extraordinary that'll make people take note of the Lumias/WP, say like introducing a 41MP camera in a slimmer body without sacrificing the camera quality.

posted on 13 Mar 2013, 04:37 1

22. vandroid (Posts: 279; Member since: 04 Sep 2012)


Lumias picking up traction against apple and Samsung? Not in your life time, lumias are so over rated they might have the camera tech but HTC is gonna own them with their ultrapixel

posted on 13 Mar 2013, 04:41 15

24. Nokfan1603 (Posts: 26; Member since: 13 Mar 2013)


Well, according to tech sites, the camera on the htc one does not seem to be very inspiring... whereas Nokia 808 and Lumia 920 have already proven their superiority.

posted on 13 Mar 2013, 05:40

45. nono_pirot (Posts: 10; Member since: 11 Jun 2012)


read some articles from pocketnow.com for some comparisons...

EDIT: reply for comment #22 same to #36

posted on 13 Mar 2013, 04:46 13

25. StreetNerd (Posts: 712; Member since: 08 Dec 2010)


but its proven that ultrapixel faild against purevieuw.... so what are u talking bout? :/

posted on 13 Mar 2013, 04:59

36. wando77 (Posts: 302; Member since: 23 Aug 2012)


In the review I read (can't remember if it's Engadget or verge) but one of them says the HTC one camera outperforms the lumia 920 in their tests

posted on 13 Mar 2013, 10:01

78. faisal8708 (Posts: 104; Member since: 15 Nov 2011)


In ur dreams I dont know abt Engadget but the verge put the camera in the cons so no I doubt any1 other than fanboys will say it can beat pureview

posted on 13 Mar 2013, 04:49 6

28. No_Nonsense (Posts: 826; Member since: 17 Aug 2012)


Care to elaborate over-rated? The last time I checked, their hardware was fantastic, it was the limited WP OS that was the problem. The fact that many want Nokia to adopt android tell about their h/w superiority.

posted on 13 Mar 2013, 07:32 1

58. protozeloz (Posts: 5378; Member since: 16 Sep 2010)


Tour second statement was proven invalid on the Samsung vs apple trial, the sales figures of all the carrier variants of the galaxy S and S2 beat all the low end devices....

posted on 13 Mar 2013, 15:42

85. Omar-BHR95 (Posts: 184; Member since: 23 Dec 2012)


only time will tell

posted on 13 Mar 2013, 05:49 1

47. BillyG (Posts: 305; Member since: 24 Sep 2012)


well, elop can keep on dreaming... maybe it helps him sleep at night...

posted on 13 Mar 2013, 03:50 15

2. andro. (Posts: 1962; Member since: 16 Sep 2011)


If clear winner is having to reduce your flagship handset lumia 800 to 140 euro no contract to try sell backlogs of unsold stock in 2012 and having low level sales a second year running this year then Elop is the Charlie sheen of 'winning' in the mobile world!

posted on 13 Mar 2013, 04:12 11

11. faisal8708 (Posts: 104; Member since: 15 Nov 2011)


Lumia 800 was never a flagship device it was just the first WP device by Nokia and Nokia is playin a longterm game not short one

posted on 13 Mar 2013, 04:40 4

23. MrJerry (Posts: 396; Member since: 05 Oct 2012)


How long is it btw?

posted on 13 Mar 2013, 06:55 2

55. andro. (Posts: 1962; Member since: 16 Sep 2011)


Trouble is for nokia the longer term they wait the further the opposition will be ahead by the time they get there. By the time the Nokia horse reaches the finishing line the rival android will have claimed the trophy,taken press photos,went out and celebrated and half way through a second race!

posted on 13 Mar 2013, 09:59 1

77. faisal8708 (Posts: 104; Member since: 15 Nov 2011)


The race never ends the Q2 results for this year will give the clear picture of where Nokia and the market is headin

posted on 13 Mar 2013, 04:47 7

27. windroid (unregistered)


Do you have a different cassette to play? We all know (because you said it 1000 times) Lumia 800 was (and still is) selling with big discount because it has a no longer supported OS. Do you have android phones in the same situation? If so, I don't see you claiming that in other posts regarding manufacturers with that OS.

Your biased view of the situation is one more reason why a capable OS with a very effortful company behind it struggles to gain traction in some markets. You could do something positive and support that OS, it's positive even for Android users to have another OS in the game. The more players the more the OS evolves in order to surpass the adversaries.

By the way, I do have an android device (in my tablet), and would like it smother and faster and cleaner. Do ourselves a favor!

posted on 13 Mar 2013, 11:07

79. Muzhhur (Posts: 248; Member since: 14 Sep 2012)


the app market is the real bussines! Indeed all the lumias most be in the money to be on the market

posted on 13 Mar 2013, 03:54 4

3. RaKithAPeiRiZ (Posts: 1362; Member since: 29 Dec 2011)


probably in a parallel universe

posted on 13 Mar 2013, 04:01 5

4. zuckerboy (banned) (Posts: 898; Member since: 22 Dec 2011)


unrealistic goal ...

posted on 13 Mar 2013, 04:04 13

5. nikenturd (unregistered)


Would I trade my premium Android for a premium Nokia phone ? No
Would I even consider buying a Nokia phone? No
Would I even consider switching to Windows platform hoping to take advantage of Nokia's superior imaging technology? No

posted on 13 Mar 2013, 04:06 18

7. No_Nonsense (Posts: 826; Member since: 17 Aug 2012)


Then why comment on this article?

posted on 13 Mar 2013, 05:33 3

42. TROLL (banned) (Posts: 4851; Member since: 13 Apr 2012)


He's free to comment what he feels and what are his dislikes, this is a forum for discussions on thoughts™

posted on 13 Mar 2013, 05:43 11

46. UrbanPhantom (Posts: 949; Member since: 30 Oct 2012)


He's free to comment, but we're free to kick his rear posterior for making brain dead trash talkin' bozo comments...

posted on 13 Mar 2013, 09:04 1

72. -box- (Posts: 3826; Member since: 04 Jan 2012)


He's just one of the holdouts clutching his old imperfect platform not wanting to accept a different future with a strong different option, just like iphonies the first few years android was out; eventually android and WP will be the top two mobile OSes (of the ones known to be out or coming out soon).

posted on 13 Mar 2013, 06:10 1

50. StreetNerd (Posts: 712; Member since: 08 Dec 2010)


this is not a forum :P

posted on 13 Mar 2013, 05:38 4

44. UrbanPhantom (Posts: 949; Member since: 30 Oct 2012)


Does anybody consider nikenturn's comments to be remotely conseqential? No

posted on 13 Mar 2013, 06:14 2

51. TROLL (banned) (Posts: 4851; Member since: 13 Apr 2012)


Me 2, count me in, Nokia Android or Sailfish Me ego Maeemo all the way.
I don't like to be caged when using an OS, platform, it should give me freedom to do what i feel like having and not, i should be free writing command scripts.

posted on 13 Mar 2013, 08:43 3

67. chaoticrazor (Posts: 2347; Member since: 28 Aug 2012)


you can hardly construct a comment let alone write command scripts kid

you have nothing else in life do you, you always come back here to spew your bs and crap.

one thing that makes android users look like hypocrites, they claim competition is good yet bitch and moan when competition appears and constantly go on everything should be android

posted on 13 Mar 2013, 09:14

75. TROLL (banned) (Posts: 4851; Member since: 13 Apr 2012)


Says the Police, moderator, listen little kid I believe you are in you're 22+ age! Well good for you if you have no dislike nor hate any products! Stop being and acting like a girl winning and nagging, get over it! Accept it the truth hurts, get out of you're paradoxes.

posted on 13 Mar 2013, 12:08

81. No_Nonsense (Posts: 826; Member since: 17 Aug 2012)


Well, let me copy paste and edit a comment from Windroid: turn your butthurt comments into constructive criticism. We'll welcome them.

posted on 13 Mar 2013, 13:18

82. chaoticrazor (Posts: 2347; Member since: 28 Aug 2012)


thanks for proving my point your comments hold no substance and add nothing but bs to the site

plus you keep getting banned yet your life is so empty you come crawling back as you have nothing else to do. your a fail of a troll, especially the other accounts you open to troll more its pathetic.

im actually 21 although this doesnt matter as i talk more sense then you. your so sad you hate on products.... inanimate objects......you see how tragic you are now

this is the treatment trolls should get on here, so either try again to construct a real comment or go play with your toys

posted on 13 Mar 2013, 04:06 5

8. GALAXY-STORM (Posts: 328; Member since: 13 Oct 2012)


You lost the war and you lost the crown.

posted on 13 Mar 2013, 04:55 5

32. Nathan_ingx (Posts: 3013; Member since: 07 Mar 2012)


You do accept it was once their's right?
Your ignoranceness!

posted on 13 Mar 2013, 05:26 1

40. GALAXY-STORM (Posts: 328; Member since: 13 Oct 2012)


So, like a bunch of lumia's are gonna bring back the lost crown. Lets see about that.

posted on 13 Mar 2013, 08:44 5

69. chaoticrazor (Posts: 2347; Member since: 28 Aug 2012)


lumias with excellent camera tech and a growing os

yeah it can happen although this crown you go on about will change hands many times, nothing stays on top just like nokia and apple samsung will fall and have to come back

posted on 13 Mar 2013, 04:13

12. _Bone_ (Posts: 2136; Member since: 29 Oct 2012)


It's going the other was around I'm afraid...

Where's a true PureView W8 phone? An Android or dualOS version would sell too.

posted on 13 Mar 2013, 09:08 1

73. -box- (Posts: 3826; Member since: 04 Jan 2012)


PureView is whatever Nokia says it is, so not sure where you're coming from with "true". Samsung slaps the Galaxy name on darn near every smartphone it sells, but it's the Galaxy S series that cone to mind when "galaxy" is mentioned in relation to phones. If folks think of the 808's top-notch capabilities when shopping for a top-end Lumia, so much better for Nokia.

posted on 13 Mar 2013, 04:14 8

13. nikenturd (unregistered)


NOKIA is ...sadly, now a niche brand.

posted on 13 Mar 2013, 04:24 6

19. No_Nonsense (Posts: 826; Member since: 17 Aug 2012)


Of course it is, a niche brand with more R&D spending than what Samsung/Apple do, along with the fact that they are building LTE radios, their maps power most of the car nav systems. Also, it'd help if people actually read the article's heading: Nokia's Stephen Elop strategy is still to be the 'clear winner,' even against Samsung and Apple. Meaning, its a work in progress. The only things Elop and Nokia f**ked were spending more money into R&D than marketing and messing up with the transition.

posted on 13 Mar 2013, 04:15 1

14. avin007 (Posts: 139; Member since: 28 Feb 2013)


Elop literally looks like a nut!!

posted on 13 Mar 2013, 04:15 2

15. FoneAddict (Posts: 206; Member since: 05 Jul 2011)


Stephen Elop is delusional and this is going by Nokia's current performance since he took charge of Nokia.

posted on 13 Mar 2013, 04:21 9

18. Nokfan1603 (Posts: 26; Member since: 13 Mar 2013)


Who would have thought some years ago, that Samsung and Apple would be todays number one and two. Times change quickly. Apple is getting boring and already everyone has a Samsung. WP is new, modern and alive. I love it. And I'd rather buy a phone from Nokia which is known for its quality and great hardware.

posted on 13 Mar 2013, 04:26 4

20. No_Nonsense (Posts: 826; Member since: 17 Aug 2012)


Shut up man, the only phones that one should buy are Android running ones. They run the best/lag-free OS on the planet, with a market share of around 70%, is suited to everyone's needs/wants.

posted on 13 Mar 2013, 04:56 1

33. No_Nonsense (Posts: 826; Member since: 17 Aug 2012)


Who would've thought I sometimes comment sarcastically? You know, people need to buy sarcasm detetcting devices and I need to type the /s mark whenever I'm in such a mood.

posted on 13 Mar 2013, 04:57 1

34. US_Eminem (Posts: 12; Member since: 06 Sep 2012)


Are you mad? One time you support nokia and then other time bash nokia..............are you just trying to be sarcastic or someone made a fake account with your name?

posted on 13 Mar 2013, 04:58

35. No_Nonsense (Posts: 826; Member since: 17 Aug 2012)


Sarcasm, the other comment says the same. You know, there are times when I get into this mode.

posted on 13 Mar 2013, 08:47 1

70. chaoticrazor (Posts: 2347; Member since: 28 Aug 2012)


its sarcasm , he's mocking the sad android fanboys and there unreal claims on every article. also how they believe that android is perfect yet always want the next version of android...there never happy with what they have

posted on 13 Mar 2013, 04:50 2

29. joesseth (Posts: 56; Member since: 18 Dec 2012)


You make great phones, period, now make more apps. Specially games.

posted on 13 Mar 2013, 04:53 7

31. windroid (unregistered)


Now that Unity 3D have support for WP8 a LOT of games will be ported to that OS.

posted on 13 Mar 2013, 05:13 16

37. jedpatrickdatu (Posts: 150; Member since: 24 Jan 2013)


iOS is more limited than WP yet hundreds of millions of iPhones and iPads were sold. It's just that WP is relatively young and is yet to establish a strong reputation. Where were the millions of Android fans when Android was 2 years old?

And not everyone needs nor wants the customization level of Android. True, a lot of people comment on the web about them needing customization, but are those tech-savvy commentators the only people in the world? There are millions, if not billions, of businessmen, average joes, and uneducated poor people who have neither the time nor the desire to play around with the hacking and tinkering possibilities Android provides. Many people I've met who have Android devices say they bought it because it's cheap and it's popular, yet they aren't happy with how it's so cluttered with options and settings and how it lags and crashes frequently.

Just give WP time to establish itself and it will find many consumers who want a simple, elegant, and fast OS. Android will still be there for folks who love open-sourceness and customization, but it won't satisfy everybody.

posted on 13 Mar 2013, 05:16 10

38. No_Nonsense (Posts: 826; Member since: 17 Aug 2012)


Thank you, it's hard to find someone commenting in this way.

posted on 13 Mar 2013, 06:14 10

52. StreetNerd (Posts: 712; Member since: 08 Dec 2010)


i hope the 520 will flood the market... i low end WP8 is far more superior to a low end Android.

posted on 13 Mar 2013, 05:24 8

39. windroid (unregistered)


Nice comment!

posted on 13 Mar 2013, 05:37 1

43. TROLL (banned) (Posts: 4851; Member since: 13 Apr 2012)


Blame the OEMS for using outdated CPU and stingy 1 or 2 GB Ram.
Android is very power and Ram hog, which requires slot of resources which causes the platform in lags, stutts

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