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Nokia shows the "Amazing Everyday" in creative, funny marketing stunt

Posted: , by Victor H.

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Nokia might not be in its best financial shape, but it’s still got plenty of creativity to make up for disappointing Symbian sales, and get through the tough adaptation period with probably the best sense of humor in the industry.

Doubt it? You shouldn’t - just check out the “Amazing Everyday,” courtesy of Nokia Russia, where things get hot, really hot in an elevator. The marketing stunt has little to do with the actual devices - it shows the human Angry Birds chasing equally hilarious human pigs, both storming an elevator with strangers, it shows the police surrounding single strangers on that very same elevator and finally thinks escalate with girls gone wild in a slightly NSFW, but pretty amusing video (the last one).

So what are you waiting for - check them all out below and sing along. To what? Gloria Gaynor, if you’re like us and replay that first video over and over again.

source: Nokia Russia via WMPowerUser



13 Comments
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posted on 11 Apr 2012, 10:27

1. jamrockjones (Posts: 345; Member since: 26 Oct 2011)


The singing Ninja's one is weird. The other two are funny.

posted on 11 Apr 2012, 10:37

2. akita256 (Posts: 80; Member since: 26 Jan 2012)


When will we be able to see some sales figures of the Lumia 900? I'm curious to see if the actual sales were what Nokia and MS have been wanting us to believe.

posted on 11 Apr 2012, 10:40

3. Victor.H (Posts: 410; Member since: 27 May 2011)


It only started selling in Q2, so we'd probably get some estimates soon, but the official sales data will only come around July. Nokia just released Lumia sales data, check it out here:http://www.phonearena.com/news/Nokia-sold-over-2-million-Lumias-in-Q1-lowers-outlook-as-margins-evaporate_id28988

posted on 11 Apr 2012, 11:16

6. akita256 (Posts: 80; Member since: 26 Jan 2012)


Yes, I know the official figures won't be out for a while, but I was hoping for at least some subjective comments as a clue if it's really a lot or hardly selling any at all.

posted on 11 Apr 2012, 10:53 2

4. JonBjSig (Posts: 176; Member since: 17 Nov 2011)


For some reason I like the last one best.

posted on 11 Apr 2012, 11:07

5. Roomaku (Posts: 278; Member since: 06 Feb 2012)


I can't see them playing the Ninja one in the states but maybe the other two

posted on 11 Apr 2012, 11:17 1

7. REYNER (Posts: 187; Member since: 10 Feb 2012)


i was laughing my heart on the 2nd video with the angry birds hahahaha and the third one is cool! haha hot ladies dancing impressive advertisement! :)

posted on 11 Apr 2012, 15:53

8. the_s2 (Posts: 205; Member since: 22 Nov 2011)


I wish I was in the lift with those girls!

posted on 11 Apr 2012, 16:14

9. Penny (Posts: 1129; Member since: 04 Feb 2011)


Nightclub in an elevator? Not a bad idea, sign me up for that!

Hmm...maybe somebody should put this elevator nightclub idea into kickstarter. The place could be called "Elevate."

posted on 11 Apr 2012, 16:25

10. Croxy (Posts: 55; Member since: 06 Dec 2011)


Good job Nokia! The second video made me laugh so hard at those shaking birds/pigs.

posted on 11 Apr 2012, 18:17

11. matrix_neo (Posts: 307; Member since: 03 Nov 2011)


I like the second video, so funny. The second video, russian ***s?! Kind of... LOL

posted on 11 Apr 2012, 18:51

12. SemperFiV12 (Posts: 701; Member since: 09 Nov 2010)


It was apparent these were not meant for the American market... but as an American consumer, I laughed at all three. All import a kind of "flash mob" scene... Although the last one might pass off well in the States :D.

posted on 12 Apr 2012, 05:36

13. shadez10 (Posts: 398; Member since: 15 Jan 2012)


Damn!... the angry birds made me laugh... ahahahhah... can i play with those angry birds?.. xD

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