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Nokia has a new marketing strategy that positions it as a '"challenger"

0. phoneArena 05 Jul 2013, 12:07 posted on

Once upon a time, Nokia ruled the smartphone world; now, the Finnish based handset manufacturer is revamping its marketing strategy to present itself as a challenger in the industry. Nokia's Chief Marketing Officer Tuula Rytila has been given the task to light a spark under the company's name. Rytila says that from late 2011 to now, Nokia's goal was to make the public aware of the Lumia brand...

This is a discussion for a news. To read the whole news, click here

posted on 06 Jul 2013, 10:39

136. Heritor (Posts: 47; Member since: 05 Nov 2012)


Do you buy your own phones or do you parents? Because it seems you do not realize that many phones are purchased by the carriers first and then you get to buy them. Now some European countries are different but most the phones are still purchased by subsidy contracts.

WP8 came out in 10/29/2012... What did you expect it was going to be on the level of iOS6 in a span of a few weeks? It took those companies about 6 years to get where they are and you expect a new OS to be on par in the span of 6 months? Welcome to software where new OSes, MMOs, and whatnot are always playing catch up to the older established set of players for atleast a year or two.

This ADD mentality of perfection now is absurd. And again the Carriers are the biggest factor. If they decide they do not care to carry your phone then you have to sell your device without ad support, subsidy, and carrier support. So essentially you are going to be selling your phone full priced, you lose access to markets like America and China out the gate.

posted on 05 Jul 2013, 22:13 1

123. Whateverman (Posts: 3271; Member since: 17 May 2009)


I disagree. When vzw sold the Droid and Droid Eris, Android needed to be built up. And that's exactly what they did. Had Nokia applied their hardware to Android, Samsung may not be number one right now.

And no, carriers don't care what OEM is number one as long as they sell it. If a phone is hot, they just raise thethe customer has to pay like they did with the Note 2. Nokia would have done very well with Android.

posted on 06 Jul 2013, 10:27

135. Heritor (Posts: 47; Member since: 05 Nov 2012)


Android exited in a time when the only big thing was the iPhone. Windows Mobile was dying, black berry was dying, and Palm was gaining no traction with the Pre.

In fact T-mobiles G1 was also going nowhere. I worked for Verizon Wireless during that time and we were desperate for a device to pump up as competitor for the iPhone. Just do a search and you can find leaked documents where Verizon Wireless viewed Apple as a more dangerous competitor then At&t.

Androids rise was built on the necessity due to carriers who did not have an iPhone Exclusivity. They needed a phone or a bunch of phones to prop up against a juggernaut that was doing exclusive contracts all over the world.

This climate is over. Going Android will not help Nokia one bit because like it or not they how no clout. You have yet to tell me how they would done well other then "THEY HAVE GREAT HARDWARE!". If they have great hardware then why is the OS the problem? right now even higher spec android phones have UI lag which lesser spec WP8s have none.

posted on 06 Jul 2013, 13:38

137. Whateverman (Posts: 3271; Member since: 17 May 2009)


I don't have to search, because I worked at Verizon too, 4 years in fact. I also did a short run with T-Mobile and Motorola, so you're talking to someone who knows a few things about phones.

Nokia was number one because they made great hardware and software combinations. Limiting their focus to GSM only hampered their visibility here in the US, but people still remember how well their old Nokia's held on to a signal like locked jaws, and was damn near bullet proof. When those fans see an nice liking Nokia device running an OS with a horrible reputation (I know, Windows Mobile is totally different), ther now going to but it because they remember the Blue Screen of Death or how bad WM6.5 was. But if they were to put Android in that same hardware, those fans would come right back to Nokia, me included. Not to mention the many phone enthusiast, and experts who all shout the exact same think... Make a Nokia with Android!

We don't care about what you may preceived as lag, th ebenefit greatly outweigh the .0003 sec diffence when scrolling screens. Only other phone fanboys make it a big deal, because Android is what most people want. You may not like it, but it's the truth.

posted on 05 Jul 2013, 12:20 5

4. FlushGordon (unregistered)


It's probably high time for NOKIA to leave the "Oh we've got the most awesome camera" priority behind, it's fast becoming an outdated necessity to consumers.

Don't argue and look at the sales figures

posted on 05 Jul 2013, 12:30 4

5. Ruisleipä (Posts: 31; Member since: 06 Apr 2013)


You must be kidding me? ...wooosh...

posted on 05 Jul 2013, 12:53 4

19. Potato. (banned) (Posts: 607; Member since: 14 Jun 2013)


There are many people who still care for camera and FLUIDITY.

posted on 05 Jul 2013, 12:57 3

25. FlushGordon (unregistered)


No wonder it is selling by the hundreds lmao

posted on 05 Jul 2013, 12:59 1

27. Potato. (banned) (Posts: 607; Member since: 14 Jun 2013)


Its the ecosystem that is killing them.

posted on 05 Jul 2013, 13:04 2

34. TROLL (banned) (Posts: 4851; Member since: 13 Apr 2012)


When did Nokia ever made a high end handset using specs like S4 S3 HTC one Sony Z Lgx4 ...

No its not, Nokia relays on old specs with good camera. That's what Nokia's definition is.®

posted on 05 Jul 2013, 15:32 2

67. samystic (Posts: 230; Member since: 25 Mar 2012)


old specs with good camera is better than high end future ready cutting edge specs with a snoopy OS

posted on 05 Jul 2013, 16:33 1

88. WHoyton1 (Posts: 1635; Member since: 21 Feb 2013)


Snoopy....wtf.....better than WP8 atleast

posted on 05 Jul 2013, 16:07 1

73. Potato. (banned) (Posts: 607; Member since: 14 Jun 2013)


Why do they need a hefty 3 ghz octa core processor with 3 gigs of ram when they can every single app without any single lag on a dual core with 512 mb of ram.

Why? I need a solid reason.
High-end specs are needed for those phones which lags and runs slow.
Lets put hate aside and give me a reason.

posted on 05 Jul 2013, 16:17 1

77. TROLL (banned) (Posts: 4851; Member since: 13 Apr 2012)


Full is to a half matured OS.
Sure 140mb of Ram all it takes to run the wp8 the app launcher OS. ®

posted on 05 Jul 2013, 16:22

80. Potato. (banned) (Posts: 607; Member since: 14 Jun 2013)


I need a solid reason and I know you have no reason

posted on 05 Jul 2013, 16:32

87. TROLL (banned) (Posts: 4851; Member since: 13 Apr 2012)


You are not fit to post.

You are more of a Troll®

We say you should seek a weeks vacation

We assume you are in jealous and raged mood

We believe your name and avatar suits your personality of a kid

We say speak wisely

We laugh and we like that™

posted on 05 Jul 2013, 16:43

92. Potato. (banned) (Posts: 607; Member since: 14 Jun 2013)


Thanks for the compliment.

posted on 05 Jul 2013, 18:03

99. TROLL (banned) (Posts: 4851; Member since: 13 Apr 2012)


Pleasure ®

posted on 06 Jul 2013, 06:57

133. RobotMan (Posts: 145; Member since: 13 Apr 2012)


Because it can. Why not ?

posted on 05 Jul 2013, 18:51

102. MachidoDen (banned) (Posts: 202; Member since: 30 May 2013)


140 mb ram??
Atleast android doesn't say "if u dint have 1 gb ram i can't play trmple run"
LOL
Windows need 1 gb ram to play a non-graphic game :D
And that also not even for 7.8 users

posted on 05 Jul 2013, 17:29

97. Whateverman (Posts: 3271; Member since: 17 May 2009)


Well, I guess it's because the Android OS does more. It think Android could learn quit a few things from WP and iOS. Those OSs seem a tad bit smoother, although by a mere 2 or 3 frames, they are still smoother.

But Android just does more lets face it. I can't do much as far as making a WP or iOS device "Mine". They are pretty much restricted when it comes to customization and that's the truth no matter how you slice it. There are many who don't mind the restrictions, and that's cool. But when I see my Note 2 alongside another Note 2, I can tell which one is mine just out the corner of my eye. Mine phone is always completely different from anyone else's, but the same cant be said for other phones because other than changing colors, everyone's WPs or iPhone all look the same. That customization is why it needs all the extra cores and it's well worth it.

posted on 05 Jul 2013, 19:17

108. MachidoDen (banned) (Posts: 202; Member since: 30 May 2013)


Because temple run still needs 1 gb of ram :D

posted on 05 Jul 2013, 19:22

110. MachidoDen (banned) (Posts: 202; Member since: 30 May 2013)


Its your wp 8 that needs a dual core processor
A simple latest jelly bean can run on single core processor
Tell me any wp8 device which runs on single core processor

posted on 05 Jul 2013, 13:04 2

35. FlushGordon (unregistered)


Nope. it's just that consumers needs have evolved
the camera feature is never a deal-breaker to many

posted on 06 Jul 2013, 00:26

125. UrbanPhantom (Posts: 949; Member since: 30 Oct 2012)


Hey Flush, just because you don't know the difference between aperature width and shutter speed doesn't mean the rest of are ignorant slobs too...

Dear Nokia: bring on the Lumia 909, and let the children play with their Android toys ;o)

posted on 05 Jul 2013, 13:06 3

38. MachidoDen (banned) (Posts: 202; Member since: 30 May 2013)


Yes 100 care for camera
And other million are smart enough to buy a power packed smartphone which can take photos for daily use rather than getting in competition

posted on 06 Jul 2013, 14:14

143. jackhammeR (Posts: 1548; Member since: 17 Oct 2011)


you´ve got pretty interesting data. Did you conduct some deep analysis or is it a wild guess coming straight from androboy´s head?

posted on 06 Jul 2013, 13:58

142. jackhammeR (Posts: 1548; Member since: 17 Oct 2011)


flush yourself in the nearest toilet.
Software can be updated. Hardware not. If it is not relevant why others chasing Nokia in cameras dept?

posted on 05 Jul 2013, 12:34

7. TROLL (banned) (Posts: 4851; Member since: 13 Apr 2012)


What new reason...?
Who and why would anyone buy nokiawp8...?
No matter how many more billions of money is at lumia marketing now, the attention of any conceival addressable market has already been reached.

Nokia is the only one that insists on putting all its eggs in this broken basket. Nokia is the only one that refuses to sell phones on any platform. Even as it sees clearly, that it's consumers are rejecting the offering. Even when compared to clearly obsolescent Symbian- come on, to take Wp. Nokia lost 93% of those it tried to migrate over the past year or so. And those who remain, two out of three hate lumia so much , they will never buy a mother Nokia

®

posted on 05 Jul 2013, 12:51

16. MachidoDen (banned) (Posts: 202; Member since: 30 May 2013)


Its not TRYING
its EGO
And they have got it on their face very hard

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