x PhoneArena is looking for new authors! To view all available positions, click here.
  • Options
    Close




Nokia has a new marketing strategy that positions it as a '"challenger"

0. phoneArena 05 Jul 2013, 12:07 posted on

Once upon a time, Nokia ruled the smartphone world; now, the Finnish based handset manufacturer is revamping its marketing strategy to present itself as a challenger in the industry. Nokia's Chief Marketing Officer Tuula Rytila has been given the task to light a spark under the company's name. Rytila says that from late 2011 to now, Nokia's goal was to make the public aware of the Lumia brand...

This is a discussion for a news. To read the whole news, click here

posted on 05 Jul 2013, 12:51 4

17. Potato. (banned) (Posts: 607; Member since: 14 Jun 2013)


I have reported you for going full retard.

posted on 05 Jul 2013, 12:53

20. MachidoDen (banned) (Posts: 202; Member since: 30 May 2013)


Good :D

posted on 05 Jul 2013, 13:00

29. TROLL (banned) (Posts: 4851; Member since: 13 Apr 2012)


I have reported you for stop being jealous and take control of yourself. You no longer are your self.
Potato please seek wise counselling and therapy.
And stay on topic.

posted on 05 Jul 2013, 15:33 1

68. samystic (Posts: 195; Member since: 25 Mar 2012)


need of time - English grammar lessons for you

posted on 05 Jul 2013, 16:36 1

89. WHoyton1 (Posts: 1635; Member since: 21 Feb 2013)


He is sharing his view......are you against peoples views.....are you against free speech!

posted on 06 Jul 2013, 13:53

141. Bluesky02 (Posts: 1439; Member since: 05 Dec 2011)


Whiny baby

posted on 06 Jul 2013, 16:38

147. TROLL (banned) (Posts: 4851; Member since: 13 Apr 2012)


Jealous baby®

posted on 05 Jul 2013, 12:35 2

8. arslanalikhan (Posts: 9; Member since: 18 Feb 2013)


firs of all in US they should stop making new phones to at & T exculsive for 6 months.... oh common you know that the apple is the leader in US... and see samsung they released s4 for all carriers .... i dont know what the hell they are doing....

posted on 05 Jul 2013, 12:42 1

11. TROLL (banned) (Posts: 4851; Member since: 13 Apr 2012)


They are doing fine, it's just carriers are not interested on Nokia any more. Neither does the public wants to buy Nokia devices anymore!

®

posted on 05 Jul 2013, 12:55 3

24. Potato. (banned) (Posts: 607; Member since: 14 Jun 2013)


Nice try.. Keep trying.

I wonder when will you grow up.

posted on 05 Jul 2013, 13:06

39. TROLL (banned) (Posts: 4851; Member since: 13 Apr 2012)


More like you need to. You always go off topic. Leaving the subject and saying blablabla trash and nonsense..®

posted on 05 Jul 2013, 13:21

43. -box- (Posts: 3879; Member since: 04 Jan 2012)


If they weren't interested, there would be more Verizon ads than the 928, and T-Mobile wouldn't have gotten the 925 exclusively. Sprint messed themselves over spending needless money securing the iphone when it is losing market share in the US more and more. The EOS should be released on all four major OEMs. Raises awareness, doesn't limit customer base, and strengthens the brand overall, while getting the most sales. It worked for the galaxy line at a time when people associated android with Motorola and HTC.

posted on 06 Jul 2013, 00:28

126. UrbanPhantom (Posts: 949; Member since: 30 Oct 2012)


TROLL is a paid shill, working for the competition, and his/her sole purpose is to write fundamentally negative and dishonest comments about Nokia and/or Microsoft products and services.

PHONE ARENA, please stop letting the paid employees of other companies interfere with the review and feedback process!

posted on 06 Jul 2013, 06:27

132. TROLL (banned) (Posts: 4851; Member since: 13 Apr 2012)


No I am not a paid.

I am a Fandroid®

posted on 05 Jul 2013, 12:39 3

9. sonofzeus (Posts: 95; Member since: 05 Jul 2012)


Nokia is a consumer electronics company,which means they have to provide what the Customer wants.Their Approach to the market must be Dynamic. They need to start thinking about manufacturing android phones along with the Windows phone and give the Customer the Freedom of choice

posted on 05 Jul 2013, 13:22 2

45. m01ses (Posts: 3; Member since: 05 Jul 2013)


true! They should focus on both OS by now...

posted on 05 Jul 2013, 20:52

119. Alex123 (Posts: 227; Member since: 17 Oct 2012)


Agreed!

posted on 05 Jul 2013, 12:45 3

12. worworwor (Posts: 9; Member since: 22 Jan 2012)


Nokia just need a new CEO.

posted on 05 Jul 2013, 12:49 3

13. MachidoDen (banned) (Posts: 202; Member since: 30 May 2013)


Nokia is not even in top 5 in smartphone list
Even after releasing lumia series from last 2 years
They are falling more and more

posted on 05 Jul 2013, 12:54 1

22. FlushGordon (unregistered)


And the Nokia diehards keep on telling to themselves that this is not the case. XD

"It's got the GRRRREATEST and most advanced camera in a smartphone, it should sell well" lol

posted on 05 Jul 2013, 13:00 3

28. MachidoDen (banned) (Posts: 202; Member since: 30 May 2013)


Camera and camera
Nothing more
I asked one of my friend that can i play SHADOWGUN ,MASS EFFECT, DEAD SPACE on ur phone??
He said "sorry i have lumia"
That guy was trolled among 7 people because others were having android and ios :D

posted on 05 Jul 2013, 13:02 2

31. TROLL (banned) (Posts: 4851; Member since: 13 Apr 2012)


Rotflmfao®
That's what you get when buying that device™

posted on 05 Jul 2013, 13:03 2

33. MachidoDen (banned) (Posts: 202; Member since: 30 May 2013)


Indeed :D

posted on 05 Jul 2013, 13:05 8

36. Potato. (banned) (Posts: 607; Member since: 14 Jun 2013)


I asked one of my friend If I can took his phone to capture photos in night..
He said, "Sorry I have Samsung. It is worse in low-light shooting"

posted on 05 Jul 2013, 13:08 2

40. MachidoDen (banned) (Posts: 202; Member since: 30 May 2013)


No dont worry my samsung has got flash :D
So only stupid people take photos in night without flash

posted on 05 Jul 2013, 16:23 1

81. Damo579 (Posts: 219; Member since: 18 May 2013)


WIth a Lumia 92x you don't need a flash to take good pics in low light.

posted on 05 Jul 2013, 18:53

103. MachidoDen (banned) (Posts: 202; Member since: 30 May 2013)


Then they shudn't give xenon or dual led flash :D
For what they are giving flash at back???
LOL
if there is no use of flash then simply dont give it

posted on 05 Jul 2013, 13:08 2

41. TROLL (banned) (Posts: 4851; Member since: 13 Apr 2012)


Well at least it can take photos, unlike not to be able to play and run those games.
LMFAO HAHAHA...
®

posted on 05 Jul 2013, 13:18 3

42. MachidoDen (banned) (Posts: 202; Member since: 30 May 2013)


I really pity those windows 7.8 users who cant even take advantage of temple run ,halo etc
And.cant even get a recently full updated facebook app
Or newly soon available youtube app
soon after windows 8.1 comes out
This same thing will happen to windows 8 users

posted on 05 Jul 2013, 13:28 2

47. TROLL (banned) (Posts: 4851; Member since: 13 Apr 2012)


No once Wp9 will be out Wp8 will be total fragmentation. ®

posted on 05 Jul 2013, 13:30 1

48. MachidoDen (banned) (Posts: 202; Member since: 30 May 2013)


Agree :D

posted on 05 Jul 2013, 16:30 1

85. Potato. (banned) (Posts: 607; Member since: 14 Jun 2013)


I really pity those android users who have spent 600$ to get a high-end device for a buttery smooth performance but got trolled by Lagxynos.

posted on 05 Jul 2013, 17:05

94. TROLL (banned) (Posts: 4851; Member since: 13 Apr 2012)


I also pity for those who are still waiting for apps and games. Which lags often is considered than having no apps and games®

posted on 05 Jul 2013, 18:59

106. MachidoDen (banned) (Posts: 202; Member since: 30 May 2013)


Atleast after spending that much i can replace my battery
I can transfer songs without stupid zune
I can play highy optimized games
I can do anything that wp can't do
And yes i can even play any video format files :D

posted on 05 Jul 2013, 16:24 2

82. Damo579 (Posts: 219; Member since: 18 May 2013)


Most people don't play these games.... Only people into tech do.

posted on 06 Jul 2013, 15:58

144. jackhammeR (Posts: 1548; Member since: 17 Oct 2011)


Iv i were as retarted as you are I would pick up my new phone depending on how many games itncan run. I´m not 11. I don´t play games at all. I don´t need them. For me, you´re an immature kid. It´s not an indicator whether a phone is good or not. You must be incredibly stupid and childish to voice such an argument. You and that troll whoyton.

posted on 06 Jul 2013, 16:40

148. TROLL (banned) (Posts: 4851; Member since: 13 Apr 2012)


Not Troll... but Fandroids™®®

posted on 05 Jul 2013, 13:34 2

50. MachidoDen (banned) (Posts: 202; Member since: 30 May 2013)


Galaxy s4 20 million already
And lumia - 2011+2012+2013(Q2) sales==less than 15 million

posted on 05 Jul 2013, 13:40 2

53. TROLL (banned) (Posts: 4851; Member since: 13 Apr 2012)


ROTFLMFAO™

posted on 05 Jul 2013, 16:46 1

93. Potato. (banned) (Posts: 607; Member since: 14 Jun 2013)


So you are getting likes for posting ROTFLMFAO?
Height of stupidity has no limits.

posted on 05 Jul 2013, 17:07

95. TROLL (banned) (Posts: 4851; Member since: 13 Apr 2012)


20millions S4 sold vs 200.000 Nokiawp8 lumia920 sold in 9months bwahahahaha haaaaa I can't stop laughing™

posted on 05 Jul 2013, 18:56

104. MachidoDen (banned) (Posts: 202; Member since: 30 May 2013)


Yeah because if someone is telling truth he or she will get likes :D
Ateast that like is still better than to wait for those highly graphics games for wimdows :D

posted on 07 Jul 2013, 00:31

149. jackhammeR (Posts: 1548; Member since: 17 Oct 2011)


you must be a mere kid living with his parents with no money on you, no perspectives, barely some friends and no other way to spend your free time. If games are your most important indicator then it´s drawing the picture of who you are clear enough.

posted on 05 Jul 2013, 15:36

69. samystic (Posts: 195; Member since: 25 Mar 2012)


iPhone sells in billions maybe... does that make it better than S4??? weird logic you have TROLL's little pussycat

posted on 05 Jul 2013, 17:09

96. TROLL (banned) (Posts: 4851; Member since: 13 Apr 2012)


s2 S3 S4 have sold more than I phones combined.

Polrt3

posted on 05 Jul 2013, 19:02

107. MachidoDen (banned) (Posts: 202; Member since: 30 May 2013)


What do you think ?
You are smarter than those billion??
Atleast they will not be trolled after getting a wp device

posted on 05 Jul 2013, 13:38 3

51. victororodi (Posts: 1; Member since: 05 Jul 2013)


is that supposed to be a threat to Samsung or Apple any marketing strategy they come up with their competitors can also do it,the only reason why blackberry n Nokia are not performing well is they dont want to accept reality,Android n IOS covers more than 80% of the smartphone market,why keep using microsoft windows which does not appeal to most people n instead embrace the use Android OS

posted on 05 Jul 2013, 20:49

118. Alex123 (Posts: 227; Member since: 17 Oct 2012)


I hope Nokia to make both WP and Android phone for its new marketing strategy.

* Some comments have been hidden, because they don't meet the discussions rules.

Want to comment? Please login or register.

Latest stories