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Nokia has a new marketing strategy that positions it as a '"challenger"

0. phoneArena 05 Jul 2013, 12:07 posted on

Once upon a time, Nokia ruled the smartphone world; now, the Finnish based handset manufacturer is revamping its marketing strategy to present itself as a challenger in the industry. Nokia's Chief Marketing Officer Tuula Rytila has been given the task to light a spark under the company's name. Rytila says that from late 2011 to now, Nokia's goal was to make the public aware of the Lumia brand...

This is a discussion for a news. To read the whole news, click here

posted on 05 Jul 2013, 12:14 11

1. mousesports (Posts: 212; Member since: 28 Feb 2013)


I really like you

posted on 05 Jul 2013, 12:15 19

2. kaliil10 (Posts: 144; Member since: 16 May 2012)


good luck Nokia, you are legend

posted on 05 Jul 2013, 12:40 3

10. TROLL (banned) (Posts: 4851; Member since: 13 Apr 2012)


No Nokia was a legend no more they are not.
This is the race of specs not cave old specs!
Nokia give it up! You have "Failed" for the past 3years. start concentrating on making cheap and midrange devices.
Or sell it of and RIP®

posted on 05 Jul 2013, 14:41 8

56. ranatju (Posts: 8; Member since: 08 Jun 2013)


A legend is always a legend.

posted on 05 Jul 2013, 15:20 1

60. Commentator (Posts: 2183; Member since: 16 Aug 2011)


Regardless of if they end tragically...

I'd prefer a happy ending though, not just for Nokia but for everyone.

posted on 05 Jul 2013, 19:23 1

111. akki20892 (Posts: 2677; Member since: 04 Feb 2013)


It's not a fight club guys, if is then first rule is you do not talk about fight club and second rule is you do not talk about fight club.

posted on 06 Jul 2013, 03:23 3

129. Nathan_ingx (Posts: 2964; Member since: 07 Mar 2012)


You surprise me Troll. Now i can't help and wonder why PA never bans you anymore.
You're never consistent in your words...
Check comment 20...
http://www.phonearena.com/news/Windows-Phone-8-to-get-1080p-display-support-more-evidence-surfaces_id44775
With people like you, i don't think the mobile world will grow.

posted on 06 Jul 2013, 06:23

131. TROLL (banned) (Posts: 4851; Member since: 13 Apr 2012)


I'm thinking from a nokia fan point of view. They always say they won't, don't need Androids specs!

®

posted on 06 Jul 2013, 13:52 1

140. Bluesky02 (Posts: 1439; Member since: 05 Dec 2011)


Hi loser, guess what? You're stupid

posted on 06 Jul 2013, 16:34

145. TROLL (banned) (Posts: 4851; Member since: 13 Apr 2012)


Try harder next time!

Was that the best that you came back to retaliate and to defen Nokia?

Off topic. Atleast defend or have a valid solid constructive debate.

No more really like you are a little kid who kicks and goes off topic not have the diligence to back up his fanboy brand. But goes on rage calling names.

®

posted on 06 Jul 2013, 13:45

138. jackhammeR (Posts: 1548; Member since: 17 Oct 2011)


just begone immature douchebag. You´ve got nothing interesting to say in Nokia´s related topics, yet you keep coming and whining in such contradictory way. You suffer from splitted personality. My brother cain, maybe?

posted on 05 Jul 2013, 12:15 3

3. alterecho (Posts: 976; Member since: 23 Feb 2012)


" The marketing chief acknowledges that with Nokia no longer leading the way in the smartphone market"
You guys ARE leading in hardware alreadry. Its your choice of software thats holding you back. Just Like a beast chained to a metal leash.

I'm not opposing Nokia adopting WP. Its just that WP8 is premature and just simply refuses to grow (Microsofts laziness). Microsoft is banking on Nokia's hardware, which has made them completely lazy in rectifying the mundane faults in WP.

posted on 05 Jul 2013, 12:31 7

6. TheLolGuy (Posts: 469; Member since: 05 Mar 2013)


Do you know how ridiculous you sound when you say that Microsoft is being lazy? They made mistakes, but it's too late to just build a new OS out of thin air. They're working hard to make a compromise in a short time period, and you're saying they're lazy??

Microsoft, just like any public company is always under pressure to perform. Now that the industry is shifting more to mobile and their PC market dominance is threatened to become less relevant, they're moving faster and harder than ever... psh lazy... some commenters have no idea what they're talking about.

posted on 05 Jul 2013, 13:21 5

44. m01ses (Posts: 3; Member since: 05 Jul 2013)


TheLolGuy congrats for the best reply so far. I strongly share the same ideas you have. And why is everybody hating nokia and WP8 so much? Can you notice how important is WP8? It is another option for us.... costumers instead of Android and IOS....... and it is definitely a good OS. it needs improvement for sure, but Microsoft is working hard to get things done in the right way.

posted on 05 Jul 2013, 13:25 3

46. TROLL (banned) (Posts: 4851; Member since: 13 Apr 2012)


More like class AA restricted OS. That has no jailbreak and ismuch worser than iiOS and BB. With no Dev supports. And stuck on Zune and bing. Can't attach this can't do that can't do this can't move that no file manager. What the hell. Even Symbian was way much better than this. It totally sucks."

posted on 05 Jul 2013, 13:39

52. alterecho (Posts: 976; Member since: 23 Feb 2012)


Where did i say that they need to make a new OS? Adding stuff like seperate volume profiles, unified search, etc, does not need a new OS from ground up. As a another OS option, i support it and infact want it to come up to speed with the other OS. Microsoft are just trying to force stuff down our throat.
Here are some of the faults:http://www.wpsauce.com/2013/02/windows-phone-8-strictly-mediocre-microsoft-worried.html and am pretty sure they don't need to build a new OS corrected it.

All i can see, as of now, is MS hiding behind Nokia, sleeping with their ears shut.

We put so trust on MS and buy their OS, and you want them to dictate to us what we will get?

posted on 05 Jul 2013, 18:43 3

100. Heritor (Posts: 32; Member since: 05 Nov 2012)


If you do not like the OS then do not buy it. If you think they are sleeping on their OS then I do not know how you think an OS that is at most 2 years old is going to be as polished as an OS that is 5 going on 6 years old.

Congrats, consumers like you are the reason there is no choice in the market.

posted on 05 Jul 2013, 20:08

113. alterecho (Posts: 976; Member since: 23 Feb 2012)


Maybe you ought to read my comment first.

"If you think they are sleeping on their OS then I do not know how you think an OS that is at most 2 years old is going to be as polished as an OS that is 5 going on 6 years old."

That's why I said I I want them to come uptown speed with iOS and Android.

"If you do not like the OS then do not buy it"
I didn't, though I am extremely inclined to get the Lumia 820.

"Congrats, consumers like you are the reason there is no choice in the market."

Clearly I said that I support WP as a another option for us.

posted on 05 Jul 2013, 20:22 1

114. Heritor (Posts: 32; Member since: 05 Nov 2012)


No you don't. Don't play this "I am not a fanboy of Android" routine.

They are already bringing out a major update soon and literally. What features are needed? Tell me what they need. We know they are getting a notification center and a whole lot of other stuff. But what is the major feature that are much needed?

I don't think you realize that a brand new OS just can pop out and be as polished as a 6 year product. Look at new MMOs for godsakes. They can bring new features and gameplay but lag comparatively to an MMO that has been out for 6 to 8 years.

The fact that we are already looking at a major update when Android and iPhone literally is how long?

posted on 05 Jul 2013, 20:29

116. alterecho (Posts: 976; Member since: 23 Feb 2012)


Please check my comment, no 115.

Regarding the missing features and the rectification a needed, check the link I provided in comment no. 52.

posted on 06 Jul 2013, 07:06

134. RobotMan (Posts: 124; Member since: 13 Apr 2012)


Agree with you 100%. Don't buy WP now, just wait until it is finish. ( beta )

posted on 06 Jul 2013, 13:47

139. jackhammeR (Posts: 1548; Member since: 17 Oct 2011)


the last sentence is the perfect definition of trolls such as troll and whoyton...and akin to them

posted on 06 Jul 2013, 16:36

146. TROLL (banned) (Posts: 4851; Member since: 13 Apr 2012)


No its more of a fanboys

We are Fandroids®

posted on 05 Jul 2013, 18:57 1

105. Heritor (Posts: 32; Member since: 05 Nov 2012)


If Nokia had went with Android there would have been ZERO nokia. In the US market the only reason Nokia has been able to make the gains it has made was due to the marketing dollars of MS, At&t, and Verizon.

The only reason they have been pushing the Lumia line is it is different and for a carrier a diversified portfolio of phones is better. Why? No carrier wants to be dependent on One manufacturer or OS due to bargaining. Verizon does not care if Samsung is the best selling manufacturer in fact they don't want them to be because if they are then they will use their dominant market share to command a larger subsidy.

Now why would Nokia be dead if they went ANdroid? What reason does google or the carriers have any reason to push another Android phone? literally why? Samsung sells well and they also have Motorola, HTC, LG, and ZTE. In the US market alone only the Cellphone Geeks know of Nokia while the rest of the populace will scratch their head and buy the Samsung or an iPhone because that is what their friend has at work.

You armchair business men would run a company to a ground with your android lust.

posted on 05 Jul 2013, 19:34

112. Whateverman (Posts: 3160; Member since: 17 May 2009)


What!?!

posted on 05 Jul 2013, 20:41 1

117. Heritor (Posts: 32; Member since: 05 Nov 2012)


Alright let me break it down for you. A carrier does not care what manufacturer is on top. In fact they do not like it when a manufacturer is number 1.

They would prefer multiple phone manufacturers and OSes because that means they can bargain deals to carry a phone with less subsidy. When a manufacturer is on top they can do like Apple did and demand a high price and a high subsidy which means they tell Verizon to pay 700 dollars for their phone and sell it for 199 or 100 on contract.

When a manufacturer doesn't have leverage the carrier can say they will buy their flagship phone for 400 and sell it on contract for 150-199. You see the customer is actually the CARRIER... not you.

That is why if Nokia had went Android what reason would At&t or Verizon Wireless care? Google has no incentive to do what MS did with Nokia as they have their own in house company with Motorola and Samsung is crushing it with Android.

So you have the Turbo Nerds who are angry whenever someone turns down Android like it is some sort of sin. However, how many people know of Nokia? I worked for Verizon Wireless for 3 years and not one Nokia device we had (one) was a good seller in the US. In a market saturated with Android devices who would care? I can tell you what Lowell McAdam would have done. He would ask the likely hood the Nokia devices would sell as well as the Samsung devices. He would have gotten the answer "meh" ensuring that Nokia a dying cellphone company would have been given a "take it or get the hell out of our faces" bargain.

And trust me... Verizon Wireless refused to take the iPhone when it was the Premier phone. no pull Nokia in the android market... dead in a year.

posted on 05 Jul 2013, 21:01

121. alterecho (Posts: 976; Member since: 23 Feb 2012)


I know that but I think you didn't read my comment 115, below.

All I'm saying is Nokia needs a second OS. Be it any, for that matter, not just Android.

I switched from Android to WP7.5. Then to Symbian. Though WP looks amazing, I can say Symbian is much more polished than Windows Phone.
My allegiance is with no OS mind you.

posted on 05 Jul 2013, 20:23

115. alterecho (Posts: 976; Member since: 23 Feb 2012)


My Android Lust? I am currently a Symbian and Windows Phone 7.5 user. I got Symbian after WP7.5.

Unlike many, I'm not allied blindly with any OS. I am willing to give any OS a chance if it's good. With WP many users like me have complained about many lacking features and faults at a very basic level. Yet they choose to ignore us.

What's more, they left us WP7.5 users in the dust after 8. Which is why I feel, they are anti consumerist. Since you seem to care, like me, about us consumers, I implore you to see the whole picture about what has been going on regarding them. I am sure you will agree with me then.

"No carrier wants to be dependent on One manufacturer or OS due to bargaining."
The same way, I don't want Nokia to be dependant on one OS.
I said WP is premature OS and that is why I don't want Nokia to be dependant on it alone. It's not a good idea to put all your eggs in one basket.

posted on 05 Jul 2013, 20:54 1

120. Heritor (Posts: 32; Member since: 05 Nov 2012)


Are you new to smartphones? WP7 was launched in 2011... Of course they are going to ignore you. Phones have a cycle of updates of 2-3 years.

Obviously you are new to smartphones because for the Longest time Android phones were stuck to whatever version they had based on the device you had. So some devices would get the new version of Android.... while others guess what you are stuck. This happened to Flagship phones and cheap ones.

As for your "Nokai should branch out!". A carrier sells devices it does not need to build. It has no need to research or develope or hire specific developers for specific OS and hardware combinations. It is more costly to go two OSes that you have to expand work force and quality control.

Go run a business then come back to me about how a business should run. I am going to give you a hint. If you are a struggling company a bandwagon approach will run you to bankruptcy.

posted on 05 Jul 2013, 22:01

122. alterecho (Posts: 976; Member since: 23 Feb 2012)


You are talking from the perspective of carriers. You may be of the opinion that impressing the carriers would impress the consumers. Well that doesn't seem to be the case.

Not all countries are carrier dependant.
And of course, i don't want every thing to be Android dominated. I suggested it as an option.

My personal preference would have been resurrection of Meego or Symbian, but that would be a dumb suggestion.

"Phones have a cycle of updates of 2-3 years."
WP7 released October 2010, I got a WP7.5 phone around a year later in 2011. They ditched us October 2012. But that may be slightly acceptable when you take into consideration Android's update cycle too.

But nothing is going to change the fact that WP need to step it up. Android taking time to be what it is today, was affordable by Google, since it was the only other option to iOS.
Microsoft does not have that luxury. They need to make advancements in half the time Android took, since they are only the third option, not considering Blackberry (which is already a bit better) and Firefox OS, Sailfish OS.

They are going to be competing with 5 OSes unlke Android which had to compete with just iOS.

posted on 06 Jul 2013, 10:39

136. Heritor (Posts: 32; Member since: 05 Nov 2012)


Do you buy your own phones or do you parents? Because it seems you do not realize that many phones are purchased by the carriers first and then you get to buy them. Now some European countries are different but most the phones are still purchased by subsidy contracts.

WP8 came out in 10/29/2012... What did you expect it was going to be on the level of iOS6 in a span of a few weeks? It took those companies about 6 years to get where they are and you expect a new OS to be on par in the span of 6 months? Welcome to software where new OSes, MMOs, and whatnot are always playing catch up to the older established set of players for atleast a year or two.

This ADD mentality of perfection now is absurd. And again the Carriers are the biggest factor. If they decide they do not care to carry your phone then you have to sell your device without ad support, subsidy, and carrier support. So essentially you are going to be selling your phone full priced, you lose access to markets like America and China out the gate.

posted on 05 Jul 2013, 22:13 1

123. Whateverman (Posts: 3160; Member since: 17 May 2009)


I disagree. When vzw sold the Droid and Droid Eris, Android needed to be built up. And that's exactly what they did. Had Nokia applied their hardware to Android, Samsung may not be number one right now.

And no, carriers don't care what OEM is number one as long as they sell it. If a phone is hot, they just raise thethe customer has to pay like they did with the Note 2. Nokia would have done very well with Android.

posted on 06 Jul 2013, 10:27

135. Heritor (Posts: 32; Member since: 05 Nov 2012)


Android exited in a time when the only big thing was the iPhone. Windows Mobile was dying, black berry was dying, and Palm was gaining no traction with the Pre.

In fact T-mobiles G1 was also going nowhere. I worked for Verizon Wireless during that time and we were desperate for a device to pump up as competitor for the iPhone. Just do a search and you can find leaked documents where Verizon Wireless viewed Apple as a more dangerous competitor then At&t.

Androids rise was built on the necessity due to carriers who did not have an iPhone Exclusivity. They needed a phone or a bunch of phones to prop up against a juggernaut that was doing exclusive contracts all over the world.

This climate is over. Going Android will not help Nokia one bit because like it or not they how no clout. You have yet to tell me how they would done well other then "THEY HAVE GREAT HARDWARE!". If they have great hardware then why is the OS the problem? right now even higher spec android phones have UI lag which lesser spec WP8s have none.

posted on 06 Jul 2013, 13:38

137. Whateverman (Posts: 3160; Member since: 17 May 2009)


I don't have to search, because I worked at Verizon too, 4 years in fact. I also did a short run with T-Mobile and Motorola, so you're talking to someone who knows a few things about phones.

Nokia was number one because they made great hardware and software combinations. Limiting their focus to GSM only hampered their visibility here in the US, but people still remember how well their old Nokia's held on to a signal like locked jaws, and was damn near bullet proof. When those fans see an nice liking Nokia device running an OS with a horrible reputation (I know, Windows Mobile is totally different), ther now going to but it because they remember the Blue Screen of Death or how bad WM6.5 was. But if they were to put Android in that same hardware, those fans would come right back to Nokia, me included. Not to mention the many phone enthusiast, and experts who all shout the exact same think... Make a Nokia with Android!

We don't care about what you may preceived as lag, th ebenefit greatly outweigh the .0003 sec diffence when scrolling screens. Only other phone fanboys make it a big deal, because Android is what most people want. You may not like it, but it's the truth.

posted on 05 Jul 2013, 12:20 5

4. FlushGordon (unregistered)


It's probably high time for NOKIA to leave the "Oh we've got the most awesome camera" priority behind, it's fast becoming an outdated necessity to consumers.

Don't argue and look at the sales figures

posted on 05 Jul 2013, 12:30 4

5. Ruisleipä (Posts: 31; Member since: 06 Apr 2013)


You must be kidding me? ...wooosh...

posted on 05 Jul 2013, 12:53 4

19. Potato. (banned) (Posts: 607; Member since: 14 Jun 2013)


There are many people who still care for camera and FLUIDITY.

posted on 05 Jul 2013, 12:57 3

25. FlushGordon (unregistered)


No wonder it is selling by the hundreds lmao

posted on 05 Jul 2013, 12:59 1

27. Potato. (banned) (Posts: 607; Member since: 14 Jun 2013)


Its the ecosystem that is killing them.

posted on 05 Jul 2013, 13:04 2

34. TROLL (banned) (Posts: 4851; Member since: 13 Apr 2012)


When did Nokia ever made a high end handset using specs like S4 S3 HTC one Sony Z Lgx4 ...

No its not, Nokia relays on old specs with good camera. That's what Nokia's definition is.®

posted on 05 Jul 2013, 15:32 2

67. samystic (Posts: 187; Member since: 25 Mar 2012)


old specs with good camera is better than high end future ready cutting edge specs with a snoopy OS

posted on 05 Jul 2013, 16:33 1

88. WHoyton1 (Posts: 1618; Member since: 21 Feb 2013)


Snoopy....wtf.....better than WP8 atleast

posted on 05 Jul 2013, 16:07 1

73. Potato. (banned) (Posts: 607; Member since: 14 Jun 2013)


Why do they need a hefty 3 ghz octa core processor with 3 gigs of ram when they can every single app without any single lag on a dual core with 512 mb of ram.

Why? I need a solid reason.
High-end specs are needed for those phones which lags and runs slow.
Lets put hate aside and give me a reason.

posted on 05 Jul 2013, 16:17 1

77. TROLL (banned) (Posts: 4851; Member since: 13 Apr 2012)


Full is to a half matured OS.
Sure 140mb of Ram all it takes to run the wp8 the app launcher OS. ®

posted on 05 Jul 2013, 16:22

80. Potato. (banned) (Posts: 607; Member since: 14 Jun 2013)


I need a solid reason and I know you have no reason

posted on 05 Jul 2013, 16:32

87. TROLL (banned) (Posts: 4851; Member since: 13 Apr 2012)


You are not fit to post.

You are more of a Troll®

We say you should seek a weeks vacation

We assume you are in jealous and raged mood

We believe your name and avatar suits your personality of a kid

We say speak wisely

We laugh and we like that™

posted on 05 Jul 2013, 16:43

92. Potato. (banned) (Posts: 607; Member since: 14 Jun 2013)


Thanks for the compliment.

posted on 05 Jul 2013, 18:03

99. TROLL (banned) (Posts: 4851; Member since: 13 Apr 2012)


Pleasure ®

posted on 06 Jul 2013, 06:57

133. RobotMan (Posts: 124; Member since: 13 Apr 2012)


Because it can. Why not ?

posted on 05 Jul 2013, 18:51

102. MachidoDen (banned) (Posts: 202; Member since: 30 May 2013)


140 mb ram??
Atleast android doesn't say "if u dint have 1 gb ram i can't play trmple run"
LOL
Windows need 1 gb ram to play a non-graphic game :D
And that also not even for 7.8 users

posted on 05 Jul 2013, 17:29

97. Whateverman (Posts: 3160; Member since: 17 May 2009)


Well, I guess it's because the Android OS does more. It think Android could learn quit a few things from WP and iOS. Those OSs seem a tad bit smoother, although by a mere 2 or 3 frames, they are still smoother.

But Android just does more lets face it. I can't do much as far as making a WP or iOS device "Mine". They are pretty much restricted when it comes to customization and that's the truth no matter how you slice it. There are many who don't mind the restrictions, and that's cool. But when I see my Note 2 alongside another Note 2, I can tell which one is mine just out the corner of my eye. Mine phone is always completely different from anyone else's, but the same cant be said for other phones because other than changing colors, everyone's WPs or iPhone all look the same. That customization is why it needs all the extra cores and it's well worth it.

posted on 05 Jul 2013, 19:17

108. MachidoDen (banned) (Posts: 202; Member since: 30 May 2013)


Because temple run still needs 1 gb of ram :D

posted on 05 Jul 2013, 19:22

110. MachidoDen (banned) (Posts: 202; Member since: 30 May 2013)


Its your wp 8 that needs a dual core processor
A simple latest jelly bean can run on single core processor
Tell me any wp8 device which runs on single core processor

posted on 05 Jul 2013, 13:04 2

35. FlushGordon (unregistered)


Nope. it's just that consumers needs have evolved
the camera feature is never a deal-breaker to many

posted on 06 Jul 2013, 00:26

125. UrbanPhantom (Posts: 947; Member since: 30 Oct 2012)


Hey Flush, just because you don't know the difference between aperature width and shutter speed doesn't mean the rest of are ignorant slobs too...

Dear Nokia: bring on the Lumia 909, and let the children play with their Android toys ;o)

posted on 05 Jul 2013, 13:06 3

38. MachidoDen (banned) (Posts: 202; Member since: 30 May 2013)


Yes 100 care for camera
And other million are smart enough to buy a power packed smartphone which can take photos for daily use rather than getting in competition

posted on 06 Jul 2013, 14:14

143. jackhammeR (Posts: 1548; Member since: 17 Oct 2011)


you´ve got pretty interesting data. Did you conduct some deep analysis or is it a wild guess coming straight from androboy´s head?

posted on 06 Jul 2013, 13:58

142. jackhammeR (Posts: 1548; Member since: 17 Oct 2011)


flush yourself in the nearest toilet.
Software can be updated. Hardware not. If it is not relevant why others chasing Nokia in cameras dept?

posted on 05 Jul 2013, 12:34

7. TROLL (banned) (Posts: 4851; Member since: 13 Apr 2012)


What new reason...?
Who and why would anyone buy nokiawp8...?
No matter how many more billions of money is at lumia marketing now, the attention of any conceival addressable market has already been reached.

Nokia is the only one that insists on putting all its eggs in this broken basket. Nokia is the only one that refuses to sell phones on any platform. Even as it sees clearly, that it's consumers are rejecting the offering. Even when compared to clearly obsolescent Symbian- come on, to take Wp. Nokia lost 93% of those it tried to migrate over the past year or so. And those who remain, two out of three hate lumia so much , they will never buy a mother Nokia

®

posted on 05 Jul 2013, 12:51

16. MachidoDen (banned) (Posts: 202; Member since: 30 May 2013)


Its not TRYING
its EGO
And they have got it on their face very hard

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