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Nokia drops official edit from last night’s Times Square launch party

Posted: , by Charlene S.

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Nokia drops official edit from last night’s Times Square launch party
As we told you yesterday, Nokia was in Times Square last night setting off the Lumia 900 in style. We showed you some video from the crowd courtesy of WPCentral, but now Nokia has released the official edit of last night’s performance.

Nokia and team behind the Hollywood movie, i-Robot, used the latest CGI technology to create one of the world’s largest LED displays. The screens were used as part of the performance to create the ultimate music video for the exclusive remix of Nicki Minaj’s Starships featuring DJ Doorly.

Check out the video below to see the official edit of the performance that marks the end of the Smartphone Beta Test and beginning of the Nokia Lumia 900.



source: Nokia

24 Comments
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posted on 07 Apr 2012, 23:41 1

1. vvelez5 (Posts: 623; Member since: 29 Jan 2011)


They couldn't pick someone better than Nicki Minaj? It sucks that she's so popular. Oh well good marketing none the less.

posted on 08 Apr 2012, 00:44 6

10. Lucas777 (Posts: 2137; Member since: 06 Jan 2011)


its just that nicki minaj is easily recognizable... and the song goes pretty well with the whole thing

and i must say when nokia puts their mind on marketing a phone.. they go for it..

posted on 08 Apr 2012, 12:11 1

22. rf1975 (Posts: 249; Member since: 01 Aug 2011)


Nokia is one of the most experience player in mobile space. If they can release some high end phones then they will sure capture their market again. They should not stick only to Windows phone. It is not bad to try custom Android or WebOS in R&D.

posted on 07 Apr 2012, 23:50 1

2. JSern (Posts: 282; Member since: 22 May 2011)


Tastiest yam IN THE WORLD

posted on 07 Apr 2012, 23:54

4. TROLL.ISAHA (banned) (Posts: 535; Member since: 28 Mar 2012)


Perished in the world......

posted on 07 Apr 2012, 23:50 2

3. TROLL.ISAHA (banned) (Posts: 535; Member since: 28 Mar 2012)


Nokia Windows another
BE IN VAIN......

posted on 08 Apr 2012, 00:02 6

5. JSern (Posts: 282; Member since: 22 May 2011)


Android is dead

posted on 08 Apr 2012, 00:22

6. TROLL.ISAHA (banned) (Posts: 535; Member since: 28 Mar 2012)


You muppet Doughnut....

posted on 08 Apr 2012, 00:26 3

7. JSern (Posts: 282; Member since: 22 May 2011)


You jelly my McNuggies?

posted on 08 Apr 2012, 00:30 1

8. AndroidTroll (Posts: 359; Member since: 05 Mar 2011)


Cool release party. IMO the cheers at the end sounded fake. Like they were edited in.

posted on 08 Apr 2012, 00:42 9

9. thatdude1 (unregistered)


I was there for this amazing launch party. Those cheers at the end were all real, no edits needed.

posted on 08 Apr 2012, 01:26 2

11. chocobosandwich (Posts: 3; Member since: 06 Apr 2012)


I wonder if Nokia and Microsoft are selling the Lumia 800/900 at a big loss to expand the Windows Phone userbase. Maybe Microsoft is trying to pull a console strategy by selling undercut hardware and hoping people will buy into the software and future hardware upgrades, like the Xbox. Unlike the Xbox, the hardware is definitely behind Android and iOS and the breadth of software is certainly still leagues behind, with Microsoft still funding a lot of app developers instead developers actually wanting to code for Windows Phone.

Microsoft has already blown a ton of money on advertisement for a lukewarm reception of Windows Phone, which is a year and a half old now. Their total phone sales are so miniscule that they are afraid to list official numbers at investor meetups. Nokia has also blown a ton of marketing money all over Europe for the Lumia 800. The sales don't seem that great for the amount of money poured into it. Same with the Lumia 900, all these marketing ploys, and the $99/$449 pricetag that seems to me they don't plan to make any profit at all. Microsoft hasn't recouped much of its losses. Nokia would seem to be following suit, throwing their money away as well.

How about making the phone genuinely better? There is absolutely nothing special about the Lumia 900 except it being a bigger version of the Lumia 800, which was released 5 months ago. The specs are a wash and the camera is mediocre. The only thing that sets it apart is the polycarbonate shell, and that was originally on the N9, which was released even earlier.

I hate when companies release asinine and conceited marketing campaigns, especially when they are DEAD LAST in the smartphone race. If all other phones have been beta phones until now, there better not be a SINGLE issue with the Lumia 900 when it gets released. Lord knows how many updates the Lumia 800 has to fix battery life. Did I mention it has a 3.7" screen with no front facing camera, in a chassis designed for a 3.9" buttonless phone called the N9? Talk about rushing crap to market, except it took them almost a year to do it. Like reusing a diaper for a smaller child, but taking so long it can't even be called "improvised" anymore.

The whole smoked by Windows Phone campaign ain't winning any fans either with its rigged competitions and false promises.

posted on 08 Apr 2012, 02:08 2

12. JSern (Posts: 282; Member since: 22 May 2011)


TL;DR

posted on 08 Apr 2012, 03:41 4

14. eaxvac (Posts: 328; Member since: 15 Jan 2012)


Zomg fandroid/isheep rages.

posted on 10 Apr 2012, 08:13

24. Altair (Posts: 338; Member since: 02 Feb 2012)


I just love how these android trolls are acting. This guy here keeps wondering how Nokia can make phones so cheap that they can't make any profit at all. At the same time that troll is asking "genuinely better phone".

Some of us would understand better, how to make more efficient devices. Some android crap needs top notch numbers to work as good as iOS & WP. Nokia Lumia 900 with amazing WP & apps doesn't need dual-cores etc. It is possible to make a good device with aggressive price.

Nokia Lumia 800 (after latest battery patch) & 900 already have better battery life than ANY current android devices.

It doesn't help at all, that all Android OEM:s are using stolen OS and therefore paying a lot of money to Microsoft. Currently Microsoft is making more money with Android than Google itself :)

Have a nice day android troll!

posted on 08 Apr 2012, 03:15 3

13. REYNER (Posts: 187; Member since: 10 Feb 2012)


nice marketing campaign lumia 900 looks like a good update i also heard that it is selling very cheap i'd rather go to this one i was quite disappointed in one s review but we'll see about that im just impressed on how nokia and WP putting an effort to their smartphone's advertisement
!

posted on 08 Apr 2012, 04:30 2

15. _PHug_ (Posts: 395; Member since: 11 Oct 2011)


ONLY good thing about Nicki Minaj is her body.
ONLY good thing about this phone is it's body.
ONLY good thing about this video is UFC 145 - Jones vs. Evans getting all the free publicity.

Sorry, but the smartphone wars will not be won with music videos and pretty phone cases. Work on your lack of App support or suffer the same fate as WebOS and Black Berry.

I'm much more interested in UFC 145

posted on 08 Apr 2012, 06:47 3

16. JSern (Posts: 282; Member since: 22 May 2011)


Zomg fandroid/isheep rages.

posted on 08 Apr 2012, 09:47

21. TROLL.ISAHA (banned) (Posts: 535; Member since: 28 Mar 2012)


Right.....

posted on 09 Apr 2012, 08:28

23. TrainFromUkraine (Posts: 63; Member since: 26 Mar 2012)


Do you need a hug, _PHug_?

posted on 08 Apr 2012, 07:22

17. TROLL.ISAHA (banned) (Posts: 535; Member since: 28 Mar 2012)


Rages

posted on 08 Apr 2012, 09:02 1

18. shinywindow (Posts: 68; Member since: 06 Apr 2012)


this phone has crap battery life and shetty camera esp indoors. they must have used carl zeisss evil twins optics here! i brought it back. sorrry nokia but this phone is two years to late. the os is getting there though.

posted on 08 Apr 2012, 09:18

19. ryq24 (Posts: 534; Member since: 17 Oct 2011)


recent report nokia lumnia is not doing well so all this marketing thing seems to fail to get people excited. apple and samsung dont have to do this kind of thing and yet they are doing very very well.

posted on 08 Apr 2012, 09:45

20. TROLL.ISAHA (banned) (Posts: 535; Member since: 28 Mar 2012)


Good.....
That's right!

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