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Nokia VP says it will be hard for Google to catch up with its free offline navigation app Drive

Posted: , by Daniel P.

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Nokia VP says it will be hard for Google to catch up with its free offline navigation app Drive
Nokia spent $8.1 billion to buy NAVTEQ at the end of 2007, and four years later we see the culmination of this acquisition leveraged in the Drive app that was available for Symbian^3 devices so far, but since Nokia World last week it appeared on its  Lumia line of Windows Phones as well.

Nokia's head of Location and Commerce Michael Halbherr said in an interview that Google is a comparatively "new kid" when it comes to GPS, and its free Google Maps navigation software that comes bundled with Android has some catching up to do. 

Yes, like free offline voice navigation in more than 90 countries, one might add. Nokia also keeps improving the app, adding live traffic and 3D maps in certain countries, buying Trapster, and offering user-generated information on millions of POIs.

Drive is a very strong differentiator for the Nokia Windows Phones, as it saves you anywhere between $30-$50 for a 3rd party navigation software that doesn't require Internet connection, and that's usually for one region only - when you travel you have to fork extra. Even better - Nokia is working with Microsoft to integrate its location and mapping services to the very core of Windows Phone, and only good things can come out of that. 

He also had some comments on NFC usage in the US - apparently Nokia will try to collaborate with existing or upcoming mobile payment solutions like Google Wallet, or the carrier-backed Isis, but for now will leverage NFC in other scenarios, like MTA access in New York, for example. Have a look at our demo of Drive in NYC in the video below.

source: electronista


53 Comments
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posted on 04 Nov 2011, 10:52 3

1. remixfa (Posts: 13902; Member since: 19 Dec 2008)


thats great for people that travel multiple regions like europeans.. but for 99.99% of americans, it doesnt mean anything.. lol

posted on 04 Nov 2011, 12:41 1

14. bloodpanther (Posts: 32; Member since: 15 Jul 2010)


#occupynokia ??

posted on 04 Nov 2011, 12:48

15. vvelez5 (Posts: 623; Member since: 29 Jan 2011)


I am the .1% of travelers

posted on 04 Nov 2011, 14:19 2

18. jackhammeR (Posts: 1548; Member since: 17 Oct 2011)


americans are idiots mostly...they got straight roads so cannot lost.

posted on 04 Nov 2011, 17:52 3

26. 530gemini (Posts: 2198; Member since: 09 Sep 2010)


@jack. You're the idiot. America rules. Ios, android, and wp are all American products. Nokia would've been dead by now if not for wp, you idiot :)

posted on 04 Nov 2011, 18:12 1

33. jackhammeR (Posts: 1548; Member since: 17 Oct 2011)


yes, america rules...only in america:) your comments is as stupid as typical american rednecks.
And why should be dead? Nokia doesn't care about us markets because it has strong position in Europe.
Haven't you noticed that biggest mobile manufacturers don't care about us market?
Android, IOS WP are native american product?Hmm..I though than PEOPLE do product, not company logo.
Do you think that idea behind those systems is PURE PRO AMERICAN? That behind them are AMERICAN IDEAS AND AMERICAN PEOPLE?
John Smith maybe?

posted on 05 Nov 2011, 07:54 2

40. AndroidOS (Posts: 100; Member since: 21 Jun 2011)


I don't see why you're on an American website if you hate them so much.

America has it's flaws but no more than any other country.

And I don't see how they are all rednecks.

posted on 06 Nov 2011, 14:58

51. remixfa (Posts: 13902; Member since: 19 Dec 2008)


What nonsense are you talking about Jack?

Nokia is no longer the biggest manufacturer. It has fallen behind Apple (american) and Samsung (Korean) in total sales. Its profits have nearly dropped of the map. Its market share has dwindled to near obscurity in every category except cheap 3rd world phones. Nokia has dropped support for nearly everything that made Nokia different.. symbian, meego.. all of it.. and is now going to exclusively make WP7 phones for an AMERICAN company.

Nokia is dead. Its innards have been ripped out or rotted away and replaced with american parts.

Nokia tried to ignore the american markets and it went from world leader to next in line at the chop shop. The American market is the BIGGEST smartphone market in the world.. and that is where the money is.

If it wasnt for american companies like MS and Apple, Nokia would no longer exsist and all those Finns would be out of jobs. MS gave them a fresh start... and if it wasnt for Apple being such a douche bag and trying to illlegally infringe on patents so nokia could sue them and get huge royalty payments, they wouldnt be making any money at all.

posted on 04 Nov 2011, 14:31

24. DontHateOnS60 (Posts: 822; Member since: 20 Apr 2009)


How about less data consumption/data costs for starters? Yeah, that does mean something.

posted on 04 Nov 2011, 14:58

25. McLTE (Posts: 637; Member since: 18 Oct 2011)


You missed the big thing here OFFLINE NAVIGATION.

I love Google nav.. but if I loose cell service.. goodbye nav!

posted on 06 Nov 2011, 10:41

50. Goldeneye (Posts: 348; Member since: 22 Jan 2011)


Not completely correct Google navigation is kept updated to the point that it keeps your route offline

posted on 04 Nov 2011, 11:10 5

2. anirudhshirsat97 (Posts: 378; Member since: 24 May 2011)


That application is just too good. I would have loved it for my gs2. For me in India that app has immeasurable value.

posted on 04 Nov 2011, 11:13 2

3. cncrim (Posts: 457; Member since: 15 Aug 2011)


Great .... Something Android need to catch up to but nothing major google cant do with next update.

posted on 04 Nov 2011, 14:21

19. jackhammeR (Posts: 1548; Member since: 17 Oct 2011)


yeah..nothing major..so why almighty google haven't done this yet??
pay if you want...I will enjoy free navigation during my travels without paying.

posted on 04 Nov 2011, 17:55 2

27. 530gemini (Posts: 2198; Member since: 09 Sep 2010)


@jackhammer. We can afford a data plan here in the US, so this is a non-issue. With a data plan, our maps can do more things than just give directions :) It sucks to be poor like you :)

Plus, most Americans have nav systems in our cars, so we don't really use our phones as navis. Again, it sucks to be poor like you :)

posted on 04 Nov 2011, 18:16

34. jackhammeR (Posts: 1548; Member since: 17 Oct 2011)


typicall stupid mcdonald's client Paying for sth that you can have for free. THAT"S GREAT!!!!!!
That's why rest of the world consider americans as a stupid nation.
Keep doing!
Time of stand alone navigations is over.
If you can have bigger and better screen and multifunction in one device (you know what car charger is, do you?) who the hell needs nav??

posted on 05 Nov 2011, 08:03 1

41. AndroidOS (Posts: 100; Member since: 21 Jun 2011)


Who sees us as a stupid country? Last time I checked we are allies with 99% of the world? And we get the most immigration than anywhere else in the world. English is most globally dominated language. I don't see why you think we're so stupid. I learned this stuff as a freshmen in AP Human Geography in high scholar. Please get your s**t straight.

posted on 06 Nov 2011, 15:02

52. remixfa (Posts: 13902; Member since: 19 Dec 2008)


those pansy Europeans like to talk a lot of shyt about americans (because they are jealous), right up until someone runs them over while they are getting high.. then they run crying to america to save them.

posted on 04 Nov 2011, 11:15 2

4. The_Miz (Posts: 1496; Member since: 06 Apr 2011)


This app is practically useless to me considering it's not available for my phone and apparently only for people overseas.

posted on 04 Nov 2011, 11:49 12

13. remixfa (Posts: 13902; Member since: 19 Dec 2008)


thats because u have an iphone.. noone cares about that.. lol

posted on 04 Nov 2011, 14:11 1

17. iwebdroidberry7 (Posts: 230; Member since: 17 Jan 2011)


Which is why most Android apps are iOS ports... righttttt.

posted on 04 Nov 2011, 14:21 4

20. jackhammeR (Posts: 1548; Member since: 17 Oct 2011)


throw away your iphone..or ask siri how to reach your destination.

posted on 05 Nov 2011, 03:03

39. XiphiasGladius (Posts: 801; Member since: 21 Aug 2011)


LOL! ask siri? now thats a good one. hahaha

posted on 05 Nov 2011, 16:47

43. davidvvassallo (Posts: 39; Member since: 02 Jul 2011)


What the f**k is your problem you come on a site and comment on every comment to say how americans are stupid or to criticise peoples phones and try to say that nokia is the best. and btw i'm not from america i'm from europe

posted on 04 Nov 2011, 11:15

5. anirudhshirsat97 (Posts: 378; Member since: 24 May 2011)


That application is just too good. I would have loved it for my gs2. For me in India that app has immeasurable value.

posted on 04 Nov 2011, 11:18 1

6. orangejuice (Posts: 11; Member since: 04 Nov 2011)


I'm not sure why it would be so hard. Google Nav already caches your route. I'm pretty sure they will work on regional and country wide offline navigation soon.

posted on 04 Nov 2011, 14:23 1

21. jackhammeR (Posts: 1548; Member since: 17 Oct 2011)


soon means 3 years or more? because so far they haven't done anything to make google maps offline and free....it's google dude. nothing is for free.

posted on 04 Nov 2011, 17:58 1

28. 530gemini (Posts: 2198; Member since: 09 Sep 2010)


@jack. And does nokia stand right now? Lol. Nokia maps could not save nokia, lol. Nokia has to adopt an American OS to save its life. Pathetic :)

posted on 04 Nov 2011, 18:06 1

32. orangejuice (Posts: 11; Member since: 04 Nov 2011)


what part of "cache your route" don't you understand?

posted on 05 Nov 2011, 16:48 1

44. davidvvassallo (Posts: 39; Member since: 02 Jul 2011)


google maps is free dip s**t

posted on 05 Nov 2011, 19:43

46. iamcc (Posts: 1319; Member since: 07 Oct 2011)


Wow. You are dumb as f**k. Stay out of our country please.

posted on 06 Nov 2011, 15:03

53. remixfa (Posts: 13902; Member since: 19 Dec 2008)


not only has google maps always been free, its also had an offline mode since 2009. go troll somewhere else.

posted on 04 Nov 2011, 11:20 2

7. terabyteRouser (Posts: 412; Member since: 18 Oct 2011)


I don't think I've been to a news site with more ads than Phone Arena.

posted on 04 Nov 2011, 11:25

8. Penny (Posts: 1091; Member since: 04 Feb 2011)


I haven't played around with Nokia Drive so really can't comment much on it, but I do know that Navteq has been one of the biggest players for many years when it comes to mapping for navigation systems, so I can indeed imagine that it would be difficult for a company to catch up to its mapping capabilities.

posted on 04 Nov 2011, 11:28 2

9. DROIDX0430 (Posts: 409; Member since: 24 Nov 2010)


Nokia needs to launch a (current) smartphone on a US carrier--that's the first step...

posted on 04 Nov 2011, 11:31

10. InspectorGadget80 (Posts: 6118; Member since: 26 Mar 2011)


Why would I use my GPS on my phone when it will over charges when we have a regular GPS

posted on 04 Nov 2011, 14:23

22. jackhammeR (Posts: 1548; Member since: 17 Oct 2011)


ekhmm..you got a car charger or not?

posted on 04 Nov 2011, 18:00 1

30. 530gemini (Posts: 2198; Member since: 09 Sep 2010)


@jack. Navigation systems are common in cars in the US. We don't depend on phones for navigation like you poor folks do :)

posted on 04 Nov 2011, 11:39

11. bigboss (Posts: 74; Member since: 26 Oct 2011)


I an not going to spend money on another GPS module he I can get one in my phone and fill up my pocket with junk.

posted on 04 Nov 2011, 11:39

12. bigboss (Posts: 74; Member since: 26 Oct 2011)


I an not going to spend money on another GPS module he I can get one in my phone and fill up my pocket with junk.

posted on 04 Nov 2011, 14:01 2

16. roscuthiii (Posts: 1785; Member since: 18 Jul 2010)


I love how when one company buys another they get all puffed up on the accomplishments of the company they just bought.
Any company with a little jingle in their purse can gain through acquisition. Google has to catch up? Okay, what if they just purchase Garmin, Tom Tom, or Magellan? Bam! Instantly ahead again.

posted on 04 Nov 2011, 17:59

29. -RVM- (Posts: 329; Member since: 19 Oct 2011)


Do u realize, that Google also bought Android Inc. ? (among others like Youtube)

posted on 04 Nov 2011, 14:29 2

23. jackhammeR (Posts: 1548; Member since: 17 Oct 2011)


Nokia did nothing? Dude. They bought a crap and made it almost perfect. have you ever used Ovi maps? I doubt. I've seen evolution of this app from the same beginning and every year it was better and better. Now it's the best phone navigation. And even better than stand alone navigations like tom tom.
It's not about just buying...it's about developing and Nokia has done sth great with this. Are you jealous because you have android and don't have good maps without paying for internet connection?

Yes, google could do his own version of offline google maps...but they won't. They haven't done this yet, they won't do that in nearest future. What for? Pay if you want to use maps. That's android.
And when it comes to talk about advantages of Nokia NO ONE, absolutely NO ONE remember about maps, great cameras, USB OTG, hdmi , etc...most users or loosers focus on silly apps designed for farting or dual/quad/raw power cores and stupid benchamrks instead of focus on real life needs.

posted on 04 Nov 2011, 18:04

31. 530gemini (Posts: 2198; Member since: 09 Sep 2010)


@jack. Oh please, your nokia was able to give you free navi and you're all orgasmic, lol. Nokia has been on a downturn because they're not able to compete with iOS and android, and now all you can brag is their free map? Lol. And we don't even use our phones as navis in the US because our cars have navis. Goodness. Which 3rd world country are you from? Lol.

posted on 05 Nov 2011, 08:30

42. BReND0 (Posts: 58; Member since: 07 Dec 2010)


Wow, your the only ignorant REtard on this whole site....how the hell do you have the balls to walk into an American website, try to talk or type our language , and Butcher the s**t out of it????

I feel a fifth grader would argue or type better than you, especially one in special ed....

Really , what the hell STH STH STH, your write it everywhere
must be some dumb hairy pit, yellow teeth, european way of typing s**t , you pussy.....go on GSM arena with your crap.....
last I looked the balance of the world economy stand in the wake of you stupid europeans debt crisis.....

posted on 04 Nov 2011, 18:23 2

35. jackhammeR (Posts: 1548; Member since: 17 Oct 2011)


well..your great country is pathetic for a long long time. We got here, in Europe so many jokes about stupid americans like you. Pathetic ignorant and straight forward thinking.
Yes, I'm happy with Nokia maps, because I don't have to spent extra money for navigation. If you have to much money, donate some charity.
You feel better when you're convincing yourself you're better than rest of the world?
Ps. can you reach your home driving back from shop without sat nav??
WOW! YOU'RE A GENIUS!
Do you have sat nav in refrigerator too?

posted on 05 Nov 2011, 01:15 1

38. StreetNerd (Posts: 699; Member since: 08 Dec 2010)


lol i was thinking about the same thing xD americans are so ignorant they only know about america and nothing bout the rest of the world xD

posted on 04 Nov 2011, 18:30 1

36. jackhammeR (Posts: 1548; Member since: 17 Oct 2011)


I'm traveling a lot (hey! gemini, do you know where Europe is???! Hey! gemini! do do u know where Europe is!!! so good sat nav without paying is a must for me.
Stay in your funny pseudo democratic country and have a fun with your onboard sat nav.
There are people, you douchebag, who needs free navigation and dont want to carry two different device to do that.
If you are willing to pay for sth that I have for free, be my guest.
Yes, im happy with this little tiny function which Nokia gave me. You got some problem with this, boy?

posted on 05 Nov 2011, 16:58

45. davidvvassallo (Posts: 39; Member since: 02 Jul 2011)


ok can you please explain why you hate america so much. I bet you don't even have a valid reason

posted on 04 Nov 2011, 22:06

37. -RVM- (Posts: 329; Member since: 19 Oct 2011)


wow guys, just stop this nonsense europe vs US s**t... this is phones related website, not politics related.

posted on 06 Nov 2011, 01:32

47. BReND0 (Posts: 58; Member since: 07 Dec 2010)


Wow, your the only ignorant REtard on this whole site....how the hell do you have the balls to walk into an American website, try to talk or type our language , and Butcher the s**t out of it????

I feel a fifth grader would argue or type better than you, especially one in special ed....

Really , what the hell STH STH STH, your write it everywhere
must be some dumb hairy pit, yellow teeth, european way of typing s**t , you pussy.....go on GSM arena with your crap.....
last I looked the balance of the world economy stand in the wake of you stupid europeans debt crisis.....

posted on 06 Nov 2011, 03:09 1

48. jackhammeR (Posts: 1548; Member since: 17 Oct 2011)


It's a shortcut for douchebags like you.
Yes? I thought that your country have the biggest publict debt in a history.
I can say whatever I want. Your pal gemini started that kind of discussion, not me.
I was writting about free good offline sat nav.
Check the discussion if you want, ignorant.

posted on 06 Nov 2011, 03:09 1

49. jackhammeR (Posts: 1548; Member since: 17 Oct 2011)


say retard to your pa, pal.

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