Nokia US future at risk: AT&T sales not likely to reach a million
0. phoneArena 05 Apr 2012, 03:51 posted on
The Nokia Lumia 900 might be one of the most important launches for Nokia in recent history as it’s the first handset that openly asks the US to turn a favorable eye on…
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1. darktranquillity (Posts: 284; Member since: 28 Feb 2012)
Looks like the final nail on nokia's tomb.
2. Mozarrt (Posts: 301; Member since: 08 Oct 2011)
Nokia has never been a player in the United States, so If they still don't succeed, nothing has really changed right? Most of the ad money comes from MS anyway.
16. -box- (Posts: 3991; Member since: 04 Jan 2012)
Nokia helped make the smartphone market what it is, worldwide. While it hasn't been a major player in the U.S over the last 5 years, we'd all be using Motorola DynaTACs (or evolutions thereof) if it weren't for Nokia
3. awin217 (Posts: 18; Member since: 23 Sep 2011)
Nokia is still d leader in most developing countries.. They would sell an unlocked lumia 900 for about $600 ..they will cover up for their profits..
4. stunningsid (Posts: 5; Member since: 20 Jun 2011)
WELL THE DEVICE IS YET TO BE ON SALE................THESE STUPID FORECAST BY THOSE UNWANTED ANALYSTS.I JUST DON GET WHY THESE STUPID ANALYSTS DON'T WANT NOKIA TO SUCCEED IN STATESIDE.WELL THESE TYPE OF FORECAST ONLY GONNA EFFECT SALES AND PEOPLE MINDS.......WHICH NOBODY WANTS....FOR EVERYBODY SAKE....PLEASE KEEP THOSE STUPID FORECAST TO THEMSELVES AND LET THE CUSTOMERS DECIDE WHAT THEY WANT.
13. phonton (Posts: 65; Member since: 27 Dec 2011)
very true! the article only seems to demotivate people from buying it.
18. -box- (Posts: 3991; Member since: 04 Jan 2012)
Considering how many preorders there were for it (AT&T and Amazon sold out and are on backorder!) I think these "projections" are silly anyway. Will they sell 3 million in a week? No, but that wasn't the intention, otherwise they'd be on every major carrier to saturate the market
21. phonton (Posts: 65; Member since: 27 Dec 2011)
Yes..you are right.. In my opinion, AT&T definitely had an idea in mind and would have bought a limited number of handsets for pre-order to see if it is being welcome by the people. That said, it has definitely beat AT&T's expectations by being sold out on pre-orders. There can't be a threshold where only if "34 million" phones are sold, then it is considered success and all else considered failure!
34. Whodaboss (Posts: 176; Member since: 18 Nov 2011)
I'll second that - You guys are right! My problem with these types of articles; if Nokia sell a million units in 3 months will Phonearena post an article stating how wrong these analyst were? Hell NO! If these analyst are correct you can bet Phonearena will reply to this story and say these guys told you so.
Earlier this year when the analyst stated that the Lumias would not sell or not even come close to selling 500K units for the first iteration of Lumia's they were wrong. Nokia sold over a million. But was there any comment about how wrong the analyst were. Nope. Quiet as a mouse. But had it gone as they predicted, the noise would have been unbearable.
38. apocalypsebc (Posts: 148; Member since: 07 Dec 2010)
What the analysts don't realize is Nokia is still the number 1 manufacture in the world! What will they say when Nokia prove their statistic wrong?! Once Windows Phone take off and Nokia makes it to the 4 major carriers in America, the haters will have to find something else to hate about.
5. darac (Posts: 2156; Member since: 17 Oct 2011)
Told you so, WP fanboys..-.-
I forecasted an utterly horrible year for windows phone and Nokia, but this beats even my own estimates.
Damn you, Stephen Flop.
You can only hope symbian and pure view can save you from sinking now..
7. Mozarrt (Posts: 301; Member since: 08 Oct 2011)
Nothing has really happened yet to be honest. Nokia is just in a transition period which will propably take till 2013.
Expect some lovely hardware from Nokia with the arrival of Apollo and PureView to Windows Phone.
6. roharr (Posts: 2; Member since: 05 Apr 2012)
Well remains to be seen. Here in Europe WP and Lumia 800 has sold well. I'm not sure about the US market though because internet comments seem to be so biased towards iPhone or Android. What should be remembered is also that other markets are now more important than the US market. The Chine smartphone market is soon to pass the US market in size. MS and Nokia are wise to focus their efforts there first hand and as far as I understand that is also what they are doing.
8. shadowcell (Posts: 300; Member since: 28 Mar 2012)
Everyone is entitled to their own opinion but I wouldn't judge market demand by biased comments. The Lumia 900 is a great contender but unfortunately it can only attract new customers to the smartphone market or those who previously purchased a WP7 handset. Android and iPhone users are not so eagerly to jump ship to a new smartphone when we already familiarized ourselves with the operating system and come to adapt. Especially when we invested heavily with purchasing apps as well.
That being said, I would be willing to make change and buy one of these but Verizon Wireless still continues to shun with false premonitions on anything that doesn't make money.
19. -box- (Posts: 3991; Member since: 04 Jan 2012)
OS dissatisfaction can drive users to switch to a different one. I've heard many iphone users complain of how they're bored with the OS and the phone pricings and upgrade policies, and many Android users complain about update delays, software glitches, battery life, and the rapid devaluation because of a replacement product coming weeks or months apart, and WP7 users dissatisfied with the lack of the mass media storage function (changing soon I hear), screen resolution, and the inability to make one's own music into the ringtone or notification settings. Personally, I'm a Symbian user for my daily phone, Android user for my other phone (mostly for games, honestly) and will be getting a Nokia Windows Phone 8 on T-Mobile when it comes out. I expect my next phone purchase will be an unlocked 808 PureView, as it addresses most everything I'm not quite happy with on my C7 Astound
20. shadowcell (Posts: 300; Member since: 28 Mar 2012)
I've heard the same dissatisfaction from numerous individuals and they eventually still continue to use that particular OS. If we could factor in this data with a proper survey perhaps it could validate either issue.
I too complain about Android OS with similar issues but will remain on Android for its continuous support from the developer community and innovative apps that improve my lifestyle.
9. darac (Posts: 2156; Member since: 17 Oct 2011)
Ok, reality check: In Europe lumia line sold around a mere million in the last quarter of last year, and about a million and a half worldwide..those figures should remain the same in the Q1 at best.
Symbian phones reached sales of around 15 million at the same time
With lumia 900 being an all-out shot at the US market from both Microsoft and Nokia, and these abysmal projections despite of that..things really couldn't look worse for them.
When Apollo phones start to ship(September at best), they will take off from ruins left(1 percent of the market share!) from WP7.5 basically.
By that time android and iOS should hold around 75 percent of the worldwide market, with symbian, black berry and bada together still holding another 24 percent.
10. shadowcell (Posts: 300; Member since: 28 Mar 2012)
I don't think it's fair to compare Europe with US markets as we have a slightly different consumer demand. Also, last year the Lumia 800 was offered through 4 existing UK carriers whereas the Lumia 900 will only be sold through AT&T solely (at the moment). Already they lost huge market potential.
The analysts are predicting initial launch sales but I'm sure over time when other carriers catch on the buzz we can possibly see 1 million if they keep the subsidized $99 price range.
24. roharr (Posts: 2; Member since: 05 Apr 2012)
You are just guessing. Most of the WP sales effort in Europe was during Q1 so lets wait for the figures for Q1. Most smartphone markets worldwide are still open as the pentration is not close to what it is in the US for example. So anyone who has a good product at the right price can grap a large share of those markets.
11. MickDM (Posts: 63; Member since: 29 Nov 2011)
victor, victor, victor...you must literally scour the web looking for any (and all) negative press you can find about nokia/ms/wp/vzw...ijs
12. phonton (Posts: 65; Member since: 27 Dec 2011)
Who wants these s**tty forecasts.. The customers know what they want.. We have to give sometime and see.. Nokia will come back and I'm one of them who is gonna get a Lumia 900..
14. phonton (Posts: 65; Member since: 27 Dec 2011)
Everyone knows that the faultiest products sell like hot cakes and fetch millions.. This Lumia 900 is not even anywhere close to that faulty product.. Before even anything happens and we see considerable results don't go around spreading negative stuffs about any device before it is even launched.. Just saying..
25. remixfa (Posts: 14255; Member since: 19 Dec 2008)
the phone isn't meant to take the i4s or sgs2 head on in a sales battle. its meant to introduce people to wp7 and Nokia smartphones. these forecasts are junk. if we didn't hear constant news of sell outs, I might put stock in it, but as it is... nope.
Ms and Nokia have long term goals that build on each other. this phone is just another foundation brick like the 710 and 800. they are building interest and a user base to launch the next Gen to more success. the true test won't come until Apollo high end devices come out. then it will be a direct fight with apple and android.
27. Bluesky02 (Posts: 1439; Member since: 05 Dec 2011)
Well Analysist are doing their job. Last time they said same thing about european sales and now for the U.S. Nokia is not Apple, Windows Phone is a very different and new OS concept so obviously the sales of the phone depends on proper marketing that will educate consumers about Windows Phone, especially the Metro UI.
28. jove39 (Posts: 1875; Member since: 18 Oct 2011)
Well there is thing called "Blue Ocean Strategy" (The aim of BOS is not to out-perform the competition in the existing industry, but to create new market space or a blue ocean, thereby making the competition irrelevant.)
I am not a management guy...president of my company has reffered to this term quite often...Since AT&T is giving away Lumia900 for free to new customers...they need to make sure their campaign attracts more of feature phone users...not Android/iOS users...because Android and iOS users are tough nut to crack ;)