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Nokia Lumia 925 ad in U.K. for 3 once again highlights low-light photography

Posted: , by Alan F.

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Nokia Lumia 925 ad in U.K. for 3 once again highlights low-light photography
A humorous ad for the Nokia Lumia 925 once again focuses on the Finnish manufacturer's niche of producing handsets that take great photographs under low-light conditions. The commercial, for U.K. carrier 3, starts out by repeating the old adage that consuming carrots helps you see better in the dark. So a group of athletes sits down at the table, eating more carrots than Bugs Bunny can even fantasize about.

The athletes get ready to perform when the lights go off and we see how poorly they do. Two boxers are flailing away at air, a soccer player misses the ball completely while the other athletes also look like fools in the dark. The tag-line? "For better performance in low-light, try the Nokia Lumia 925".

Nokia's focus on low-light photography has given the company a niche that it can try to expand on. As you might expect, Nokia's success in this space will be challenged by the competition. The Sony i1 Honami will be introduced next month featuring a 20.7MP rear-facing shooter and the Apple iPhone 5S is expected to have an improved camera on back.



source: Nokia via WMPoweruser

11 Comments
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posted on 16 Aug 2013, 16:52 9

1. darthinvader (Posts: 63; Member since: 18 Sep 2012)


Awesome!!

posted on 16 Aug 2013, 17:06 10

2. akki20892 (Posts: 3312; Member since: 04 Feb 2013)


One word: LOL

posted on 16 Aug 2013, 17:24 6

3. PapaSmurf (Posts: 7726; Member since: 14 May 2012)


+1 for the profile picture.

posted on 16 Aug 2013, 17:45 3

4. akki20892 (Posts: 3312; Member since: 04 Feb 2013)


Thnkx, isn't cool.

posted on 17 Aug 2013, 05:04 2

10. Karl.Hummer (Posts: 5; Member since: 17 Jul 2013)


That's blasphemy!

posted on 16 Aug 2013, 17:47 3

5. 007james (Posts: 15; Member since: 03 Aug 2013)


Awesome ad haha

posted on 16 Aug 2013, 20:56 5

6. Shatter (Posts: 1997; Member since: 29 May 2013)


AD should of been filmed on a Nokia 925 to show its real performance. Oh wait Nokia photoshops and sets up photos to make their Lumias look better than they really are.

posted on 17 Aug 2013, 01:05 4

8. -box- (Posts: 3749; Member since: 04 Jan 2012)


You have zero proof that Nokia does that. Stop lying, troll

posted on 16 Aug 2013, 21:59 1

7. philansel7 (Posts: 27; Member since: 14 Aug 2013)


Paranormal Retarded Activity .. hahaha

posted on 17 Aug 2013, 01:10 2

9. -box- (Posts: 3749; Member since: 04 Jan 2012)


Has anyone else noticed that, other than the initial "More than your eyes can see" ads, we haven't seen the 925 in the ad material? I wonder if its because it's not Lumia-y enough, or so it doesn't conflict with the 1020?

posted on 17 Aug 2013, 07:12 1

11. Sondae (Posts: 185; Member since: 02 Jan 2013)


Funny advertisment.

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