This truncated version of the Challenge features the Nokia Lumia 920 against the Great Android Hope, the Samsung Galaxy S III. Both devices took a picture under low-light conditions. If the contestants thought that their picture came out better, they would receive $100. Well, you could have seen this coming. The Nokia Lumia 920 is known for having one of the best cameras attached to a smartphone these days, and it was obvious which camera took the better photo based on the results that were shown on the screen.
The contestants received their own Nokia Lumia 920 for their troubles, which they proudly show off as the ad ends. Considering that these challenges have been around for over a year, we can't say that they have proven to be effective, but perhaps a national television audience will be more receptive to it.
source: WindowsPhone via WPCentral