In an official Nokia video reminiscent of #SmokedByWindowsPhone, a Nokia Lumia 800 goes up against the Apple iPhone 4 in order to see which phone comes up with turn-by-turn directions faster to the London Eye. Using Nokia Drive, the Lumia is able to access the turn-by-turn directions in 15.24 seconds while the iPhone 4 user was still trying to access the information. And of course, this is a lopsided contest as without downloading a third party app, there will be no vocal directions or turn-by-turn navigation for the iPhone 4. With Nokia Drive, the Nokia Lumia 800 gives its user the choice between a male or female voice.
For her troubles, Olga is given a box containing a brand new Nokia Lumia 800 and a poster proclaiming her decision to upgrade to the Windows Phone powered phone. Would the test have been more fair had Olga had a third party turn-by-turn navigation app installed on her Apple iPhone 4?