No new Nexus from LG, Google Edition Galaxy S4, HTC rumors, is Google going to drop the Nexus line?
In this case however, the rumors are still all over the field and they are not stopping. HTC in particular has been the focus of much speculation about a “Nexus experience” or “Google Edition” offering of the excellent HTC One.
The HTC One has been put under particular scrutiny because the device is just really nicely built, and even with a few warts here and there, Sense 5.0 and BlinkFeed perform superbly. The front facing speakers are unlike anything on any other smartphone, and while the camera perhaps falls just a tad short of the marketing “UltraPixel” scheme, it still takes great pictures. Other nags are minimal, like no expandable storage (yes, we have all read the official line from HTC, but not everyone here buys that for reasons we will not discuss at this time).
LG was the focus of rumors related not only the now official white Nexus 4, but also the company’s plans about manufacturing the next generation Nexus handset for Google. Now that it looks like LG will not be embarking on that endeavor (depending on who you believe), it leaves the question as to who might be in line to build the next batch of hardware for Google. Or does it?
Does the "Nexus Experience" Galaxy S4 mark the beginning of a new way for Google to provide a stock Android experience?
It is certainly possible, and there are a couple reasons why it is worth discussing. First, despite the success Google and LG have had with the Nexus 4 there were still a couple issues that plagued the sale of the device. First were the supply issues that LG had to contend with on a dedicated design. Then, Google’s own systems were not able to handle the demand much of the time. That was not Google’s first problem either. Previous generations of the Nexus line experienced similar issues. Given how much network traffic Google handles, it astonishes us that level of demand was able to frustrate Google Play’s systems.
One could argue that such success is reason alone to keep going, however, the same argument can be made that such demand is reason alone to try a different plan. Indeed, Google may have proven itself to be a victim of that success with its own subsidies to sell unlocked hardware below normal retail prices.
As to whether this will lead other manufacturers to follow suit, be careful what you wish for. For a device like the HTC One that relies so much of HTC’s software to deliver its experience it actually makes vanilla Android…well vanilla.
LG’s reasons to step back from the Nexus line are also understandable. The company sees the success that Samsung has been having and naturally it wants to pursue that same success. Samsung has been able to build a brand on top of Android and that image barely acknowledges the operating system at all. The Nexus line did not do anything to that image. LG needs to build and maintain its image along such lines as well, and with its recent purchase of webOS, it may have some interesting features to deliver.
This year, we get to see the Nexus 4 live on, adding white to the line-up
Of course, there is still somewhat of a compromise because of the absence of the S-apps, and the camera software, in other words, everything that made it a Galaxy S device from Samsung. There is also that “no compromises” price of $649 whether you like it or not. We doubt any of this will cloud the appeal of the “Google Edition” or impact sales of the consumer centered Galaxy S4, both will see strong demand (as demonstrated by sales thus far).
That appeal seems to be fueling the rumors that HTC may be readying the same thing with the HTC One. It is another “perfect combination” of great hardware and no-nonsense (pun intended) software. However, HTC’s image has always been tied to the Sense UI all the way back to when it was called TouchFlo on Windows Mobile devices. HTC has a winner on its hands with the One and we are not sure that a “Nexus Experience” (or whatever it is officially called) version of that device would make much of a difference for all the same reasons that the Galaxy S4 does.
There is no doubt that the paradigm has shifted since Google did not announce a new Nexus line or even a new version of Android at the I/O developers conference this year. The introduction of the new Samsung hardware might be the beginning of a new model of manufacturer participation with Google in deploying the raw Android experience to users. Or, it served as a stop-gap measure while Android 5.0 is worked on.
If we were to see the end of a dedicated Nexus line of devices, that is not necessarily a bad thing. The manufacturers are already making great equipment which Google can partner with to deliver a pure Android experience. Does it matter to you who makes it or how it is branded?
1. FlushGordon (unregistered)
They should drop the Nexus line, since they are selling it at a loss/break even scheme...they're just making people jealous who don't have access thru Google online stores.
16. boosook (Posts: 727; Member since: 19 Nov 2012)
Well, they could just expand their markets. If they want to compete with Microsoft on a global scale, they must be able to market and support their products (almost) everywhere. Don't be fooled by the low market share of windows phone: Microsoft has the resources to survive in the long term, and works directly (i.e. sells software and support) in many markets where google is not present, even important markets (being Italian I'm thinking about... Italy :) ). They do not need to subsidize IMHO, they do not need to do it even in the US. They just have to sell good hardware with a good price and an OS that users know will always be updated. That's what Nexus users are asking for. They have to understand that Microsoft and Apple do not depend on the manufacturer: when MS and Apple release an updated OS, users know they will get it. That's the main limit of Android now for many people, and the Nexus line serves this purpose: if, say, 1%, 10% or 90% of the Android users want vanilla Android and guaranteed updates, they must be catered for and that should be the purpose of the Nexus line. Google just misunderstood the reason why people buy a Nexus, thinking they would buy it because they want the "google experience", but the google experience is on every android phone as it is achieved through the apps, while EVERY person I know who bought a Nexus (including myself), whether it's the phone or the tablet, did so for just one reason: to have an OS which will always be up to date and free of all the OEM customizations. Microsoft offers that and Google should do the same, because it's what millions of users who bought the nexus 4,7 and 10 ask for.
51. Dr.Phil (Posts: 813; Member since: 14 Feb 2011)
Just to offer a differing opinion: while everyone you know bought a Nexus device for the stock Android experience (and for the quick updates), everyone I know bought Nexus devices because they offered the best hardware at the best possible price. At least in the case of the Nexus 7, Google pretty much has to continue the low price point in order to compete with the iPad mini as well as the Kindle Fire. In my opinion, I think Google needs to stick with the low pricing because they are getting more market share and they can afford to offer a product without gaining any profit. I think ASUS has found the Nexus 7 to be a success and I believe you will see more ASUS products in the future in collaboration with Google. And remember, the Nexus 7 was found to cost around $150 to build which means ASUS and/or Google is making somewhat of a profit on the device.
I have doubts that the S4 Google Edition will be that successful. I just have a hard time believing there are that many people out there willing to shovel out $650 for a smartphone. Not to say that it won’t sell, but it will be far from the sale success of the Nexus 4.
18. icyrock1 (Posts: 241; Member since: 25 Mar 2013)
That's not the point of the nexus program. The point is to get out a cheap, up to date device developers can work with with out breaking the bank.
22. boosook (Posts: 727; Member since: 19 Nov 2012)
Well, that was the ORIGINAL point of the nexus program, but with the latest generation (nex 4/7/10) Google itself changed the point, that became: get out a cheap, up to date device where Google can push its services to sell contents (apps, music, books and, of course, ads). And if you compare, for example, the nex4 to older nexus device you'll se a major difference: older nexus devices were cheap because they didn't use the best hardware available, new nexus devices are cheap because Google pays part of the price hoping that it will gain it back with services. When the nex4 came out it had the same specs of the optimus G which was a flagship, but at half the price, and that's why LG chose not to sell it where Google did not subsidize it. So Google made a big chane of strategy. It remains to be seen what they will choose to do in the future.
28. squallz506 (banned) (Posts: 1075; Member since: 19 Oct 2011)
Wow, It is like the author of his article read all last week's tech headlines out of context and put all those unfounded rumors into one giant unfounded article.
" The front facing speakers are unlike anything on any other smartphone"- wrong, remember this?http://www.phonearena.com/phon
37. appleDOESNT.com (Posts: 374; Member since: 19 Nov 2011)
To me it sounds like Google would rather have the moniker "Google Edition" than 'Nexus' as seen with the S4 Google Edition and HTC One Google Edition. Better branding this way IMO
48. TheRetroReplay (Posts: 236; Member since: 20 Mar 2012)
I agree, the Nexus line is good but it's not going anywhere. Google's idea only works on paper and they're handling it all wrong. Look at the success of the Galaxy brand, its heavily advertised so people know it. The Nexus isn't advertised at all, only appearing on website articles and then fading away again.
Also it's only on GSM carriers, so people who have CDMA are out of luck and no one is going to break a contract just to get a phone on a network they may not like.
If Google took a stance and told carriers that they wanted a Nexus on their networks and stood firm on updating it themselves and actually advertised it on TV as heavily as the Galaxy and iPhone, it would be a success.
But Google has a very laissez faire (let it be) attitude. The Galaxy Nexus was proof of that, it started on Verizon who had issues with it from the start, they held up updates and blocked Google Wallet. Google really didn't show much interest in it and came up with an excuse that the Verizon GNex wasn't a Nexus phone but Nexus like.
Look at the Nexus 4 do you see it advertised? Of course not, Googles has pretty much given up on the Nexus line and a "Nexus experience" for the S4 is the nail in the coffin.
53. squallz506 (banned) (Posts: 1075; Member since: 19 Oct 2011)
I like how you say that nexus phones are GSM only in one paragraph, and in another paragraph talk about verizon's GNex. Nice fail bro.
57. TheRetroReplay (Posts: 236; Member since: 20 Mar 2012)
Well if you had a brain, you'd know that I was talking about the Nexus 4, a GSM device as this article itself was talking about the Nexus 4 and future Nexus devices. Additionaly, if you had at least one brain cell, you'd know that I was using the Verizon GNex was an example of Google's failure of how they handle their Nexus devices.
If you're the type of person who needs everything spelled out for you, then you sir, are the one that fails.
2. abcdefgh (banned) (Posts: 471; Member since: 29 Mar 2013)
why google????y u no release nexus5?¤®©¤
13. TheBitterTruth (unregistered)
Why gooooooooogle why?
Please don't act like Apple.
40. TheBitterTruth (unregistered)
Let me clear. Nexus devices was supposed too be mid-range with high-end specs. Nexus 4 had pretty hefty specs with a pretty good price tag of 300$.
If Google drops the Nexus line and keep on releasing flagships like S4 and HTC One with Stock Androidwith such high price tag then it will not be affordable for everyone. Just like iPhones, iPad, Macs are not affordable by everyone.
38. JunitoNH (Posts: 707; Member since: 15 Feb 2012)
You do realize Nexus devices don't sell well; only ones purchasing the device are geeks or tech folks. Average Joes only recognize name brands.
31. TROLL (banned) (Posts: 4851; Member since: 13 Apr 2012)
What's this using my ™®© symbols?
What's the big idear....?
39. TheBitterTruth (unregistered)
You should register your stupidity ™®©
44. TROLL (banned) (Posts: 4851; Member since: 13 Apr 2012)
And you're jealousy and anger, frustrations.
50. TheBitterTruth (unregistered)
3. abcdefgh (banned) (Posts: 471; Member since: 29 Mar 2013)
people like nexus because of top knotch hardware @ damn cheap prices.nexus s4 aint cheap.so...¤®©¤
7. rcwfox2002 (Posts: 41; Member since: 20 Dec 2011)
The nexus really hasn't blown open any doors with hardware with the last two releases.
24. Igneel (unregistered)
Dude, S4 pro on the Nexus 4 is quite a performer. I can agree with you if you're talking about the Galaxy Nexus.
10. EXkurogane (Posts: 863; Member since: 07 Mar 2013)
Hey fellow Americans (or anyone who had access to the Nexus for $300), time to taste "Google Edition" smartphones for $650. Get a taste of how it feels like to pay that much - that's what many people from other countries are paying for a high end smartphone.
4. abcdefgh (banned) (Posts: 471; Member since: 29 Mar 2013)
maybe nexus 5 comes with android 5 if u go with logic¤®©¤
30. TROLL (banned) (Posts: 4851; Member since: 13 Apr 2012)
Hey copying TROLL, my ™®© symbols™
33. roldefol (Posts: 2855; Member since: 28 Jan 2011)
I didn't see your name in the USPTO® database. Guess you're not so §pecial after all.
5. rcwfox2002 (Posts: 41; Member since: 20 Dec 2011)
I think they end Nexus.and allow each company to have a pure google experience off each company's flagship device which will open up to sprint and Verizon customers which are majority of the Cell phone users when both are companies combined. Moreover, I still have high hopes and this news furthers it that Google will enter the game and have a lot if not all influence on near future Motorola phones being produced. This way all manufactures are still happy and Google stays in control.
8. PermanentHiatus (Posts: 229; Member since: 22 Jun 2012)
LG single-handedly killed the Nexus line. Thank you LG.
12. TheBitterTruth (unregistered)
14. RaKithAPeiRiZ (Posts: 1207; Member since: 29 Dec 2011)
LG didn't kill it , it was poor planning and execution of marketing
19. WHoyton1 (Posts: 1616; Member since: 21 Feb 2013)
Baaaaaaa baaaaa jealousy google actually has real fans? Go graze with the rest of the heard fanboy !
9. BesnikRrustemi (Posts: 41; Member since: 08 Jan 2013)
Personally i dont think that the nexus line is dead.
They have only added more opportunities to customers who wants the latest hardware with latest software.(nexus experience on a high-end device).
About the next nexus: it would be awesome if they choode Sony to produce it
The hardware is okay but in the next version i would like to see:
A 1080p display
Snapdragon 600 (just for OpenGL ES3 and and less battery consumption)
If the current price cannot cover these specs i will gladly pay 100-150$ more for it.
11. _Bone_ (Posts: 1989; Member since: 29 Oct 2012)
They are not dropping the Nexus line. There will be a Nexus phone concentrating on battery and camera, there will be a FHD Nexus 7 coming out in July, and you bet there will be an updated larger tablet at some point. Nothing has really changed just because LG opted out, the Nexus cooperation is still equally beneficial to both sides, and while Samsung likes flash off that they can be part of it, the likes of Asus and others not yet joined very much depend on it.
20. WHoyton1 (Posts: 1616; Member since: 21 Feb 2013)
Ohhhhh yes because as soon as we don't get rumours for a whole week we automatically assume they have closed the line.....this makes no sense!
21. WHoyton1 (Posts: 1616; Member since: 21 Feb 2013)
23. Paradox (Posts: 122; Member since: 08 Aug 2012)
Such a silly article. It's as if everyone has forgot about what Vic Gundotra has said about future nexus phones having "insanely great cameras" and ending with "Just wait and see.". If they weren't going to make anymore nexus devices, then why would he say "Just wait and see"? He is saying that there will be a new nexus phone because he is saying to wait and see the good camera it will come with. This suggests that this article is bs. Also, Google release a new nexus with a new android version. There was no new android version, so there was no new nexus. I believe that they will release the updated nexus 7 with jellybean 4.3, and possibly the next nexus phone at the same time. If not this, then they will release the new nexus 7 with 4.3, and then release the nexus phone around 6 months later with key lime pie. Just my thoughts.
25. Igneel (unregistered)
I think you guys has forgotten that the Nexus 4 was announced on October last year. It's only logical that there wouldn't be a Nexus phone this Q2. The Nexus 7 was announced on June so maybe we can expect an upgrade of it next month.
35. roldefol (Posts: 2855; Member since: 28 Jan 2011)
Hate to break it to you, but Beats Audio isn't a Google app. That alone precludes a truly stock HTC One.
29. Taters (Posts: 2088; Member since: 28 Jan 2013)
The underpricing strategy of the Nexus 4 and Nexus 10 just doesn't work. Not paying the LTE licensing fees is not a corner you should cut. Neither is making the handset feel cheaper than the Optimus G.
32. madpiyal (Posts: 108; Member since: 11 Feb 2013)
R u gone mad? If they really wanted to kill nexus line they wouldn't have introduced Nexus 7 and 10 couple of years ago. They introduced those products thinking about future brand recognition. And all they are doing now is increasing that NEXUS brand recognition by introducing new flagship products of other OEM's(it depicts that ''Google Experience'' is so good that even Samsung and HTC are intrigued to get that experience in their flagships ditching their all homework). All they are trying to create is a brand worthy of competing GALAXY brand and also they will get real time feedback what users want to create a killer Smartphone through Motorola.
34. jan25 (Posts: 350; Member since: 26 Feb 2012)
that was the most unprofessional article i have ever read. the amount of speculations is HUGE.
1) LG never said they will stop making the Nexus line,
2) Google has been hinting to a next Nexus with great camera and battery
3) Nexus' rising demand is actually a reason to push forward with the brand's name
4) The reasons mentioned for Google to stop making Nexus smartphones are also applicable in the case of tablets, but all rumors say that a revamped Nexus 7 is in the works.
41. imkyle (Posts: 938; Member since: 18 Nov 2010)
I am not spending $649 on a "Google Experience" phone.
49. HDShatter (Posts: 1014; Member since: 17 Jan 2013)
$650 is too much for a stock android device I would say at max $400 for a stock android device.
42. gallitoking (Posts: 4623; Member since: 17 May 2011)
well as much as fandroids want to deny it.. the Nexus line didnt had the specs to compete with the flagship devices and other than tech lovers no one is interested in a Nexus phone.. R.I.P Nexus....
43. roldefol (Posts: 2855; Member since: 28 Jan 2011)
Didn't had the specs? Actually every Nexus they've released has had top of the line specs. Google just didn't have a good business model. The nexus 7 has done the best because it can be purchased in any store and there's no need for carrier involvement. Unfortunately for Google the carrier subsidy model isn't going away any time soon (in the US at least), so selling unlocked phones hasn't been a winning strategy, even when Google subsidizes the phone.
46. gallitoking (Posts: 4623; Member since: 17 May 2011)
top of the line?.. really .. the Nexus 4 wasnt even LTE so the number 1 carrier in the US VRZ was not even a bit interested in your 'top of the line ' model to begin with, The Galaxy Nexus had a 5 mp camera when 8mp was the standard, I can keep going but i have already discredited your argument,
PS. I rather give a good argument than a thumb down..
52. HDShatter (Posts: 1014; Member since: 17 Jan 2013)
The nexus devices do lack in specs compared to other phones but for half the price unlocked its worth it,
55. gallitoking (Posts: 4623; Member since: 17 May 2011)
yes that is a Nexus budget phone with current specs and no carrier bloatware.
58. roldefol (Posts: 2855; Member since: 28 Jan 2011)
You've come a long way, chicken man. I'd say we're both right, to a point. The Nexus line has gradually introduced cost-cutting compromises, but in general represented the state of the art. Not necessarily groundbreaking, but certainly top of the line for time of release.
Nexus One: State of the art processor (1 Ghz Snapdragon), screen (AMOLED). No cons really.
Nexus S: State of the art processor (1 Ghz Hummingbird), screen (SAMOLED), 16 GB. Con: No microSD (by Google's request)
GNex: State of the art processor (OMAP 4470), screen (SAMOLED HD), 1 GB RAM, 32 GB, LTE. Con: 5 MP camera (debatable, since MP is not an indication of quality).
Nexus 4: State of the art processor (S4 Pro), screen (1280x768 LCD), 2 GB RAM. Con: limited to 16 GB, NO LTE.
So I'd say your argument applies mainly to the Nexus 4, not across the board.
45. krysis (Posts: 76; Member since: 14 Dec 2009)
You mean you guys expected a new nexus unveiled at I/O? When new nexus phones get announced at the fall event? Why introduce 5.0 when jb is finally picking up stream?
47. djripster (Posts: 107; Member since: 10 Dec 2011)
I am a huge fan of the Google Edition devices, but a bigger fan of the affordability of the Nexus... I would be sad to see the line dropped...
I believe selling a Nexus line alongside the Google Edition would give users the options to choose...
Then again dropping the Nexus line and switching to Google/Moto built affordable devices, while manufacturers get to showcase their Google Editions is something I would like to see
56. marioellobo (Posts: 44; Member since: 20 Mar 2013)
i think LG is not making it ,http://www.siliconindia.com/ga