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Nielsen Q3 numbers are out: Android and iOS (gasp!) dominate U.S. smartphone market

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Nielsen Q3 numbers are out: Android and iOS (gasp!) dominate U.S. smartphone market
It’s that time of the year again...no, not the holidays, it's time for Nielsen's Q3 estimates of current smartphone market share in the U.S! For those of you who confuse these results with sales numbers, remember that this is the installed user base in the U.S., not sales of new phones during the quarter. And now without further ado (drum roll please) the numbers are...

...looking pretty rosy for Google and Apple.

Is anyone surprised?

Here's the nitty-gritty: Nielsen finds that 44% of U.S. cell phone owners have a smartphone (in the last 3 months 56% of new phone sales have been smartphones, so it won’t be long before half of all mobile phones are of the “smart” variety in the States).  When looking at smartphones owners, 42.8% of them have Android handsets, while 28.3% are iPhones.

That means that the "big two" mobile OSes control 71% of the market. Nielsen points out that this dominance is even larger when you look at app downloads for the last month, of which 83% come from one of those two platforms. BlackBerry comes in third, with 17.8% market share. Relative to Q2 numbers, Android has gained 2% market share, Blackberry has shed 1.2%, and iOS is holding even. Of course all of those iPhone 4S sales numbers won't show up until the Q4 results are in.

Windows Phone has a long way to go to become the “third ecosystem” that Microsoft and Nokia envision. 6.1% of smartphones have some flavor of Windows on them, which is down from Q2, when 7% of all smartphones were packing Windows.  Of course these numbers includes Windows Mobile, so what we're seeing here is users leaving Windows Mobile for other platforms faster than WP7 is growing.

We know that some of you can get pretty worked up about these numbers, but please be kind to one another while sounding off in the comments section.

Nielsen Q3 numbers are out: Android and iOS (gasp!) dominate U.S. smartphone market


source: Nielsen via Engadget

21 Comments
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posted on 29 Nov 2011, 20:15 7

1. cnwwyo (Posts: 126; Member since: 26 May 2011)


Android #1

posted on 29 Nov 2011, 20:16 7

2. remixfa (Posts: 13938; Member since: 19 Dec 2008)


I got a gentleman's dollar bet that the HTC/Samsung ratios flip for Q4 with the release of the SGS2 and the Nexus prime (one day!!!)

posted on 29 Nov 2011, 20:21 4

3. 530gemini (Posts: 2198; Member since: 09 Sep 2010)


Apple is still the #1 OEM. And that's what matters the most as a company :)

posted on 29 Nov 2011, 20:34 7

5. remixfa (Posts: 13938; Member since: 19 Dec 2008)


umm.. Samsung is still the bigger manufacturer by total volume for their own phones.. + every iphone sold is really a samsung with an LG screen and a shiney apple logo. So if u go by that, samsung = apple+samsung.

posted on 29 Nov 2011, 20:45 2

7. dmn666 (Posts: 194; Member since: 19 Oct 2011)


Spend some time here

http://www.isuppli.com/Teardowns/MarketWatch/Pages/For-the-iPhone-4S,-It%E2%80%99s-What%E2%80%99s-on-the-Inside-that-Counts.aspx

Let\'s see how much samsung makes out of each icrap. ARM chipset manufacturing is not a fancy business. Apple picks samsung over TSMC, UMC just because samsung is a second tier cheap fab. That\'s the truth.

posted on 29 Nov 2011, 20:52 3

8. remixfa (Posts: 13938; Member since: 19 Dec 2008)


or it could be because they are using ever so slightly modified samsung hummingbird/ exynos chip designs.. which are the best in the industry. What do you think the A4, A5, and A6 chips are made from? lol

If samsung is second rate at chips.. who is better?? lol.

posted on 29 Nov 2011, 21:03 1

11. dmn666 (Posts: 194; Member since: 19 Oct 2011)


Apple processors are designed by a company called \'instrinsity\' (that got acquired by Apple). Design & fabrication are different things. Fabs take care of fabrication of chips. As a fab, Samsung is really s**tty - lol. TSMC, UMC, GF are the best fabs around. Intel as a fab is of course better than anybody else but they mostly make their own stuff.

posted on 30 Nov 2011, 02:23 1

17. CellGrave (Posts: 1; Member since: 30 Nov 2011)


So, do you guys mean that it’s all Samsung’s & LG’s s**t inside of each iPhone that people are dying to get one???

posted on 30 Nov 2011, 01:36 2

14. darth8balI (banned) (Posts: 18; Member since: 30 Sep 2011)


What a troll...

posted on 29 Nov 2011, 20:57 3

10. jroc74 (Posts: 4962; Member since: 30 Dec 2010)


You are right to a certain extent.

As a phone manufacture, yea thats what matters to Apple. I'm sure HTC, Samsung and Moto would love that number.

As a software company, I'm sure Google is happy with Android numbers. I'm sure Apple wouldnt mind have that number to go along with their OEM number.

IMO...Apple and Google both had a goal in mind and they are both are achieving it.

posted on 29 Nov 2011, 21:07 2

12. Dr.Phil (Posts: 916; Member since: 14 Feb 2011)


Oh so THAT'S what matters most as a company. Silly me, I always thought that what matters most as a company is that you are producing a product that people want to buy. But hey you must have some business degree, right?

posted on 29 Nov 2011, 20:31 9

4. simplyj (Posts: 404; Member since: 23 Dec 2009)


Why is Windows Mobile and WP7 in one group, yet separate from Windows Phone?

posted on 29 Nov 2011, 20:54 5

9. tigermcm (Posts: 729; Member since: 02 Sep 2009)


yeahhhhhh I kept trying to figure that out.....can we get a recount I'm confused

posted on 30 Nov 2011, 20:10

21. rafael.roque (Posts: 78; Member since: 03 Jul 2010)


It's shown that way to illustrate that windows mobile and windows phone 7 combined have a share of 6.1% collected for Microsoft. Of which windows phone 7 without windows mobile, only represents 1.2% in comparison to the other platforms. It's not meant to confuse you if you know simple math; it's just meant to explain what microsoft's combined share is since windows mobile is still used as of today.

ALTHOUGH, I can only note that the chart indeed mistakenly ommits the "7" out of "windows phone 7" in the description, lol

posted on 29 Nov 2011, 20:44 1

6. christianqwerty (Posts: 460; Member since: 05 May 2011)


Poor Palm :(

posted on 29 Nov 2011, 23:08 1

13. belovedson (Posts: 832; Member since: 30 Nov 2010)


windows should have a huge climb this time next year

posted on 30 Nov 2011, 01:37 1

15. darth8balI (banned) (Posts: 18; Member since: 30 Sep 2011)


No surprise android still first in market share and Apple best OEM

posted on 30 Nov 2011, 07:29

18. jroc74 (Posts: 4962; Member since: 30 Dec 2010)


I know this is what if....

What if Android was on only 1 phone? Then it it might be a lil different. Then an Android phone coulda been top OEM. Looks like HTC, Motorola or Samsung had a shot if Android was on only 1 phone.

What if the iPhone was on more carriers when it launched? Then it might be a lil different. Then the iPhone coulda had a bigger marketshare.

posted on 30 Nov 2011, 02:12 2

16. roscuthiii (Posts: 1841; Member since: 18 Jul 2010)


The chart's a bit off as far as a graphical representation goes. That 42.8% for Android looks closer to representing a third of the market share than the half that it's actually closer to.
Windows Phone's 1.2% also seems larger than Palm/HP's WebOS share at 2.2%

Nielsen, all I ask is that if you're going to give me a graph with percentages given that your visual representations actually correspond to your percentages.

(Also, why is Windows Phone segregated from Windows Mobile/WP7? I thought Windows Phone was WP7...)

posted on 30 Nov 2011, 10:44 1

19. bolaG (Posts: 468; Member since: 15 Aug 2011)


Sense Moto has 10.4 and Samsung 10.1 shouldnt Moto be on top of Samsung?

posted on 30 Nov 2011, 18:52

20. systamatics (Posts: 63; Member since: 16 Nov 2011)


Niceee going HTC!! 20.3% , second best OEM , GO GO!

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