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Nielsen: Monthly smartphone use surpasses PC based web usage in U.S., U.K. and Italy

Posted: , by Alan F.

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Nielsen: Monthly smartphone use surpasses PC based web usage in U.S., U.K. and Italy
Just for MWC, Nielsen released some interesting information on smartphone use in the U.S., U.K., and Italy. First, the ratings company revealed that by the fourth quarter of last year, 67% of U.S. mobile subscribers were sporting smartphones. Nielsen also discovered that in December, the average U.S. smartphone user interacted with his smartphone for 34 hours and 21 minutes, up 6 hours from December 2012. That beat out the 26 hours and 58 minutes spent by U.S. PC owners browsing the web during the same month.

It wasn't only the U.S. where consumers were using their smartphone more than they surfed the web on their PC. In the U.K., the average person used his smartphone last December for 41 hours and 42 minutes.This topped the 29 hours and 14 minutes the average person in the U.K. spent that month on the internet with their PC. The same trend showed up in Italy. However, when it comes to the time spent watching television in those three countries, that is one pastime that smartphone usage has a long way to go to beat.

The same data mined by Nielsen shows that not only are people using their intelligent handsets for longer each month, they are reaching for them more each day. In the U.K., the average person grabbed for his device 9 times a day by last December, up sharply from the 5.5 times U.K. smartphone users checked their smartphones daily at the beginning of 2013. 

People in the U.S., U.K. and Italy seems to prefer their smartphone to their PC

People in the U.S., U.K. and Italy seems to prefer their smartphone to their PC


source: Nielsen via Engadget

6 Comments
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posted on 25 Feb 2014, 01:43

1. 13Elves (Posts: 53; Member since: 21 Feb 2014)


I♥my Samsung S3 my life companion!

posted on 25 Feb 2014, 01:56

2. joey_sfb (Posts: 2780; Member since: 29 Mar 2012)


No surprise. I use my note 2 to surf the Web even at home.

posted on 25 Feb 2014, 03:36

3. livyatan (Posts: 680; Member since: 19 Jun 2013)


Confusing informations.. why and how is smartphone usage categorised vaguely and pc usage precisely (web surfing)?
Time spent on connected software, be it simply browsers or apps such as IM and Facebook should be simply counted as internet usage on both platforms

posted on 25 Feb 2014, 04:28

4. 13Elves (Posts: 53; Member since: 21 Feb 2014)


No, u r the one who's confused. Counting actual apps like Facebook is NOT the point. Understanding mobile web usuage is critical as it tells you where to spend ur ad budget and whether u should spring for a native app.

posted on 25 Feb 2014, 07:27

5. Shatter (Posts: 1997; Member since: 29 May 2013)


Spend money on ads all you want I will just keep blocking them.

posted on 25 Feb 2014, 08:45

6. 13Elves (Posts: 53; Member since: 21 Feb 2014)


Irrelevant. You are the product. Ur IP, ur browser fingerprint and super cookies mark u forever. Enjoy.

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