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Nielsen: 65% of U.S. households own a smartphone

Posted: , by Alan F.

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Nielsen: 65% of U.S. households own a smartphone
If you live in the U.S., you probably know all about the Nielsen company. They are the ones who report the weekly television ratings. If you want to complain about the cancellation of Sean saves the World, send them a letter. Meanwhile, Nielsen's new Digital Consumer Report has been released and it shows that a rather impressive 65% of U.S. households own a smartphone. Consider that in 2009, only 14% of U.S. households owned an intelligent handset. That number rose to 44% just two years later. 29% of U.S.households now own a tablet, up from 5% in 2011.

30% of Americans plan on upgrading their phone in the next 6 months. 49% of those in the more tech savvy 18 year old to 24 year old demographic are likely to upgrade over the same time period. For tablets, the numbers are much lower with only 8% of the entire population in the U.S. planning on upgrading to a new slate over the next 6 months. In the 18 to 24 year old segment, the number rises to 14%.

One of the most pronounced trends in the last 6 years has been the rise in use of mobile apps. This is reflected in a stat from Nielsen that shows smartphone owners spending 86% of their time using a mobile app vs. the 14% of time spent using the mobile web. Each month, the average U.S. consumer spends 34 hours, 17 minutes using the browser or using apps on a smartphone. That is up nearly 10 hours since 2012. And each month, the average mobile phone user spends 5 hours and 48 minutes watching video, up 23 minutes since 2012.

Speaking of video, 23% of Netflix subscribers view the site's movies or television shows on a smartphone, up from 11% two years ago. Larger screens and higher resolution panels certainly help there. 15% watch Netflix from their tablet. Another interesting phenomenon is the usage of a smartphone or tablet as a second screen while watching television. While viewing the boob tube, 66% of tablet owners and 49% of smartphone owners are surfing the web. 29% of tablet owners and 27% of smartphone users are checking sports scores. And in good news for companies spending all that money to advertise on television, 14% of tablet owners and 7% of smartphone users are using their second screen to buy a product or service being advertised on television.

For some unknown reason, Hispanics seem to spend more time using their electronic devices than the general U.S. population. For example, the average Hispanic spends 6 hours and 22 seconds a month viewing video on a mobile phone, compared to a monthly average of 5 hours and 48 minutes for the general population.


source: Nielsen (PDF) via Engadget

9 Comments
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posted on 12 Feb 2014, 01:26 3

1. xperiaDROID (Posts: 4812; Member since: 08 Mar 2013)


I saw a kid (like 9-10 years old) holding a Note 3 like a boss in the mall about a week ago, damn kids are lucky these days.

Btw, speaking of gaming console, I WANT A PS4!

posted on 12 Feb 2014, 01:53

4. MacWiNux (Posts: 32; Member since: 07 Jan 2014)


very lucky indeed

posted on 12 Feb 2014, 04:41

6. umerkhan (Posts: 19; Member since: 12 Feb 2014)


probably the note belongs to his father LoLxxx..lets think like this it would be less Painful buddy..

posted on 12 Feb 2014, 01:29

2. imyourpapi (Posts: 62; Member since: 04 Jan 2014)


nos encanta nuestros dispositivos electrónicos

posted on 12 Feb 2014, 01:44

3. xperiaDROID (Posts: 4812; Member since: 08 Mar 2013)


Estoy seguro de que lo que hacemos, señor.

posted on 12 Feb 2014, 08:45

7. PAPINYC (limited) (Posts: 2044; Member since: 30 Jul 2011)


Be very careful Señior, English ONLY; you will probably be banned for a week (like I was last year) for writing in Spanish (or non-English). It seems that the site moderators have a pen up their sphincters. I received a histrionic email (in all CAPS), too: "ENGLISH ONLY!!!! THIS IS NOT THE FIRST TIME!!!"

iRonically, many of the readers are desperate techy' wannabes who live in third-world countries where they have to sneak on international websites on their old 56k modems or go to some internet cafe where they have to pay the equivalent of $100 USD in their local currency just to access the interweb. Or, they've accessed the site on old iPhone 2G's that they've paid Apple $1,000. for [dangle preposition] ...

posted on 12 Feb 2014, 08:48

8. PAPINYC (limited) (Posts: 2044; Member since: 30 Jul 2011)


No, I'm YOUR PAPI!!

posted on 12 Feb 2014, 04:27

5. avin007 (Posts: 138; Member since: 28 Feb 2013)


Wow..... So insightful...lol!!!

posted on 13 Feb 2014, 03:11

9. zeroxy (Posts: 43; Member since: 02 Feb 2014)


very lucky indeed

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