New television campaign in the U.K. for entry level Nokia Lumia 610

The Nokia Lumia 610 is the current low end device of the Lumia series. You wouldn't confuse it for the Nokia Lumia 900, for example. The 3.7 inch WVGA screen offers a decent pixel density of 252ppi, and a single-core 800MHz processor drives the device. Only 256MB of RAM is on board and 8GB of native storage is available. Want to expand that figure? Well, you're out of luck as there is no microSD slot available. What there is on the rear of the device is a 5MP camera with AF, LED flash and an aperture of f/2.2. Video is captured in VGA resolution at 30fps.

While in the States, the Nokia Lumia 710 is the entry-level model for the series, it still has a faster processor, twice the RAM and can capture video with better resolution. The Nokia Lumia 610 can be bought for 150 GBP ($233 USD) as part of a pre-paid plan from Vodafone while $249.99 can get you the higher spec'd Nokia Lumia 710 for T-Mobile's pre-paid offering.

Meanwhile, Nokia has started a new advertising campaign for the Nokia Lumia 610 in the U.K. with the focus being on things that are different. The tag line is "Beautifully Different," which the Finnish manufacturer is using in the States for the more upscale Nokia Lumia 900.

source: YouTube via  WPCentral