New poll suggests people not interested in an iPad Mini?
According to a survey of 1,873 Americans (76% of which already owned an Apple product of some type), 78% of respondents said they would skip purchasing an iPad Mini in order to purchase a new iPhone, despite the fact that 77% of those people indicated that they already owned an iPhone. That suggests that the timing may be off – releasing the smaller tablet at the same event, or even in the same month, as the new iPhone could hurt sales of the new tablet.
Also, nearly half of respondents who indicated they would skip the iPad mini said they just don’t think very highly of the idea, with 46% saying that a miniature iPad was “pointless”. That’s only around 1 in 3 people out of the entire sample, so there still might be a lot of people out there who do actually like the idea, but it was among the most enthusiastic supporters of Apple’s products (those who already own an iPhone and/or iPad) that were split on whether Apple should even bother releasing one.
We think there’s plenty of room for success in the 7” tablet space, and it’s hard to imagine Apple not finding some success if they can be somewhat competitive on price. But maybe that’s the problem – Apple has long defined itself as selling a defining new and premium experiences, while much of the appeal of the 7” tablet space is how accessible the price points are. So perhaps, much like the reactions we saw from some iPhone users against Instagram spreading to Android, there may not be much interest among current iDevice users for Apple to enter a crowded and "cheap" market segment.
Of course there are still lots of people who don’t own an iDevice, and they may feel differently. If Apple does release an iPad Mini this fall, we’ll be keeping an eye on how well it fairs in the increasingly competative 7” tablet market.
source: Cult of Mac via BGR
1. Aeires (unregistered)
46% is more like 1 in 2, not 1 in 3.
Results do surprise me though. My first thought is it would split sales from the iPad, why by a mini when you could get the full sized version for only a little more?
Then again, this thing isn't even being spoken of by Apple, who really knows except for those tight lipped people.
7. Scott_H (Posts: 167; Member since: 28 Oct 2011)
It was 46% of the 76% who said they weren't going to get it. Feel free to check the math yourself, but it works out to around 1/3 out of all of the respondents.
9. Aeires (unregistered)
I stand corrected. Not a math error on my part, a reading error, didn't tie the two paragraphs together. My bad.
42. ardent1 (Posts: 2000; Member since: 16 Apr 2011)
You make a lot of reading errors of late.
41. ardent1 (Posts: 2000; Member since: 16 Apr 2011)
1 in 3 when compared to the entire sample size.
2. Savage (unregistered)
If Apple IS producing an iPad Mini, there are chances they release it without asking people if they want it. Remember, they don't do customer surveys.
26. Lucas777 (Posts: 2137; Member since: 06 Jan 2011)
so they say… but im pretty sure they mentioned internal surveys and such in their legal battle with samsung… you really think a company of that size just releases products without knowing at all if people want them?... well.. it seems possible but i guess its unlikely
34. Savage (unregistered)
Well, Apple's philosophy is people don't really know what they want. And looking at the success of smaller tablets like Nexus 7 and Kindle Fire, Apple would certainly wanna release a smaller Tablet.
3. Peter27 (Posts: 233; Member since: 13 Jul 2012)
Dont worry, its not about if people like it or not, or if they need it.
iFans just need to see "revolutionary" advert that "changes everything again" and that everyone else has it and they will want one as well.
27. Lift_Off (Posts: 152; Member since: 04 Apr 2012)
That joke/argument is getting real old buddy
28. PhoneArenaUser (Posts: 5498; Member since: 05 Aug 2011)
I don't think it's getting old, actually I like it. :)
39. joey_sfb (Posts: 4451; Member since: 29 Mar 2012)
What's that in your avatar? a cigar!?, fist!? or id**k!? for all the iFan?
43. PhoneArenaUser (Posts: 5498; Member since: 05 Aug 2011)
Click on my user name to enlarge avatar. ;)
52. doublehammer (Posts: 75; Member since: 07 Aug 2012)
that avatar looks soooo perverted in thumbnail.. lol.
58. joey_sfb (Posts: 4451; Member since: 29 Mar 2012)
Yes! I like it very much. Android wormed into the Big Apple.
45. Peter27 (Posts: 233; Member since: 13 Jul 2012)
Tell that to Apple, that their phone design, same ui and adverts are getting really old, not to me !!!
46. Lift_Off (Posts: 152; Member since: 04 Apr 2012)
They haven't used "This changes everything" for a while now, the same ui is an app loader which is exactly what android has except for a home screen and some widgets, and apple's commercials are successful even though you think are old. Stop being a hater.
4. Dr.Phil (Posts: 1018; Member since: 14 Feb 2011)
I really wish this poll was true, but the sad truth is that people say one thing and then do another. I would expect the iPad mini would sell if marketed right. It would be interesting to see how many people choose it over a 10 inch Nexus tablet (which is rumored to be released this fall in the $250-$300 range). I could imagine them marketing it as a smaller iPad that fits more easily in your bag or they'll make a marketing line that says "In everyway as capable as an iPad, just in smaller form." Then you'll have people that like the idea of a more portable iPad go out and buy it.
5. TheLibertine (Posts: 484; Member since: 15 Jan 2012)
Apple customers really have no need for an iPad mini. IPad and a larger iPhone is the perfect combination, for me also. IPad mini would be aimed at the guys who prefer 150 dollar run-of-the-mill tablets now and as such would disappoint the Apple customer.
35. Immolate (Posts: 309; Member since: 17 Jun 2011)
There is an "Island of misfit tablets" market for cheap tablets with resistive screens or other old-tech, but an iPad mini is going to have to compete with the state-of-the-art, $200 Nexus 7. They'll make some bank off the name and reputation without question, but I don't think they can compete in that price range, and unlike the phone market, nobody is going to sell an iPad mini at crappy margins.
7 inch tablets aren't bargain tablets for poor people. They are a form factor preferred by many because of it's relative portability and it being book-sized. Why would people who have learned to tolerate the tiny screen on the iPhone object to a smaller screen on a tablet? Your logic does not convince.
6. doublehammer (Posts: 75; Member since: 07 Aug 2012)
there are a lot of people that say they have no interest in something, then go buy it.. just like opposite polls where everyone says they are interested in X, yet never go buy it.
the truth is always somewhere in the blurry middle.
It will sell well. It may not sell like the full sized iPad, but it will sell. Besides, if Apple is really trying to push into the school space, a lower priced iPad 7incher would be much more cost effective for the school while still being a good ereader like other 7 inch tablets.
Still way over priced IMO, but at least it would be cheaper for schools than the 10 inch version.
Honestly, while I'm thinking about it, I dont know why we dont see Google using the new Nexus 7 as their entrance into school sales. Sell it as a loss leader for like $100-125 a pop to schools and take a % of the book/software sales from book suppliers. They would make it up and then some with yearly subscription fees and such that many book suppliers charge schools for e-books.
8. amancarlos (Posts: 42; Member since: 09 May 2012)
the only apple product i would consider buying for next few years, is ipad mini
10. gunto13 (Posts: 11; Member since: 09 Aug 2012)
At least it's better than any of the Samsung korean crap.
12. PhoneArenaUser (Posts: 5498; Member since: 05 Aug 2011)
Remember that Samsung manufactured parts for Apple. So, as you call this "korean crap" is also in Apple's products. ;)
15. E.N. (Posts: 2577; Member since: 25 Jan 2009)
I don't think Samsung's products are crap, but I think gunto13 was talking more wholisticly
17. PhoneArenaUser (Posts: 5498; Member since: 05 Aug 2011)
And I think that he was just trolling and everything he have wrote about "korean crap" has just backfired because Samsung manufactured parts for Apple. :)
18. E.N. (Posts: 2577; Member since: 25 Jan 2009)
It doesn't make sense to narrow it down to the specific parts that are used in Apple devices as well, because in that case, you can't say the reverse (Apple devices are crap) because a lot of their internals were manufactured by Samsung
19. PhoneArenaUser (Posts: 5498; Member since: 05 Aug 2011)
"It doesn't make sense to narrow it down to the specific parts that are used in Apple devices as well..."
Why not? Actually it makes sense.
"...because in that case, you can't say the reverse (Apple devices are crap) because a lot of their internals were manufactured by Samsung"
Exactly! And that's why it backfired for gunto13.
21. E.N. (Posts: 2577; Member since: 25 Jan 2009)
It doesn't make sense.he was talking about the devices themselves. You can have great processors and powerful devices and stilly make a crappy product right?
53. doublehammer (Posts: 75; Member since: 07 Aug 2012)
so, then if its "great processors and powerful devices" all while just about all of samsung's phones beat iphones in drop tests, battery tests, and other things...
what part is crap? personal preference about plastic vs tin which is such a non issue its stupid?
56. E.N. (Posts: 2577; Member since: 25 Jan 2009)
I think personal preferences are very reasonable. Its somewhat important (even just a little) to buy a phone that you actually like and think is built well. But hey you pointed out the crappy materials, not me.
Drop tests - false.
22. gunto13 (Posts: 11; Member since: 09 Aug 2012)
It doesn't matter where the parts are made. It's designed by Apple.
23. PhoneArenaUser (Posts: 5498; Member since: 05 Aug 2011)
Talking about Apple's A4 SoC, Samsung helped much more than only manufacturing. ;)
24. gunto13 (Posts: 11; Member since: 09 Aug 2012)
But it's designed Apple. Samsung wouldn't be able to produce anything without Apple's technical expertise.
25. PhoneArenaUser (Posts: 5498; Member since: 05 Aug 2011)
30. gunto13 (Posts: 11; Member since: 09 Aug 2012)
Only an idiot would think A4 chip is Samsung. A4 chip is designed by Apple buddy.
31. PhoneArenaUser (Posts: 5498; Member since: 05 Aug 2011)
I don't say that it isn't designed by Apple, I say that Samsung did much more than only manufacturing and you can read about that there:
37. Nokia-Arte (banned) (Posts: 42; Member since: 09 Aug 2012)
Apple finally has paid a fee to Samsung to have there name printed on a Exynos processor, which Apple never likes to pay any fees, look no Bluetooth, no MMS!
54. doublehammer (Posts: 75; Member since: 07 Aug 2012)
it wasnt designed by apple either. It was designed by Intrinsic who liscenced to Samsung and Apple, before apple bought the company in an unsuccessful Samsung shut out attempt (contracts are still valid even after a buy out, apple) However Samsung has made many tweaks to the initial design which is why the Hummingbird performs better than the A4 sister chip. They were 99% the same. For the A5/exynos they switched GPU's but that was about it. The A5x is a rebranded 4212 exynos again with a different GPU. The upgrades from the original A4 designs you can thank samsung's engineers for. There is a reason Apple cant get away from Samsungs chips.. they are the best.
32. warriorbeats (Posts: 21; Member since: 20 Mar 2012)
U do realize u just posted a link to Wikipedia?!!? Lol there none for always having correct information lol
44. PhoneArenaUser (Posts: 5498; Member since: 05 Aug 2011)
Agree, Wikipedia isn't credible source, but when you read Wikipedia, at the bottom of page you always can see "References" from where this all info is collected, then you can decide this information is worth something or no. :)
38. Nokia-Arte (banned) (Posts: 42; Member since: 09 Aug 2012)
Its just a design, and that's all..... nothing major, just a stamp on a Samsung processor.
49. PhoneArenaUser (Posts: 5498; Member since: 05 Aug 2011)
You are not the first person saying that. :)
11. kingstandup (Posts: 30; Member since: 24 Oct 2011)
An iPad mini would be interesting. I honestly think it would attract people who may not have been initially interested in the iPad. I know that's partly why I looked to Samsung instead of Apple: options.
13. Droid_X_Doug (Posts: 5993; Member since: 22 Dec 2010)
A 7.85 inch diagonal screen size is a bit on the large size. I don't know if it will get traction in the market. Sure, there will be initial sales to fans of iDevices. But longer term, IDK.
14. Gaurav008 (Posts: 294; Member since: 20 Jul 2012)
I am interested in buying an ipad mini and the new iphone...next year....
i will try to buy at least one..if not both the iproducts..
55. Peter27 (Posts: 233; Member since: 13 Jul 2012)
I so much love your comment in so many ways. I know i am being bad now but this made me laugh so much, as it came out of nowhere when you read all the comments. Also let me ask you. Why next year and not this year ???
Try to buy ? I once tried to buy a spaceship from NASA but they would not sell it to me.... Hope you will be more lucky with Apple products.
16. Santi_Santi (unregistered)
They are apple, they will sold the device even to blind people. Apple fanatism has no limits...
20. AppleWho (banned) (Posts: 57; Member since: 06 Aug 2012)
I have something better - GOOGLE NEXUS 7
40. Bluesky02 (Posts: 1439; Member since: 05 Dec 2011)
I think because the kindle fire is already here
50. Seannyc (Posts: 59; Member since: 21 Jul 2012)
Soon its gonna be ipad, ipad pro.ipad power,etc
57. Seannyc (Posts: 59; Member since: 21 Jul 2012)
I lk apple but I really dnt c the point of have 3 almost identical devices. ipod touch,ipad mini,ipad ? They all have the same functions and if ipad mini is price point at $250 there will be no market for the ipod touch prices at $200+. Ipad mini will do everything ipod touch can do and even more with the bigger screen.