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New iWatch concept is beautiful, but completely ignores reality

Posted: , by Michael H.

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New iWatch concept is beautiful, but completely ignores reality
Look, we love concept renders as much as any tech enthusiast. The only thing we ask is that designers do a bit of homework before creating a concept for a new device. Unfortunately, very few designers bother to consider things like battery life or the best use case for a product. That lack of consideration is on display in a new iWatch concept render.

The concept is beautiful with a titanium unibody design, a circular display with "Retina display" (whatever that means), and chamfered edges. The strap is a rubber nylon mix that has a woven design for better breathability, and a "Mag-Twist Lock" rather than a normal clasp. Aside from the circular design, which doesn't make much sense for a smartwatch, all of that is okay. 

Of course the concept quickly devolves into fantasy. We'll start with the "Retina display" which supposedly can show HD videos, and the 4G radio that would allegedly exist in this product. Those two things alone would mean that you are looking at a smartwatch with about three hours of battery life, especially given the size of it, because there is no way the battery is all that big. Even worse, the concept doesn't even bother considering the best use of a smartwatch, because it gives video playback, and if you check the app icons, there is Apple Maps, Game Center, and the camera app (though we don't see a camera on the device). 

Even ignoring the rumors that Apple is working on a device with a flexible display and a focus on health tracking, this concept makes even less sense as a smartwatch as the Samsung Galaxy Gear. The general consensus right now is that the best smartwatch on the market is the Pebble, which features a black and white display, and a limited set of features. And, that limitation is exactly why it is the best. There are certain uses that make a smartwatch a great idea, but pushing too hard and adding features that don't make sense, quickly ruins the product. Of course, that's an engineering point of view, not a designer.


source: Behance via BGR

18 Comments
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posted on 07 Feb 2014, 19:34 7

1. tedkord (Posts: 4932; Member since: 17 Jun 2009)


Sorry, not beautiful. Ugly.

posted on 07 Feb 2014, 19:36 1

2. Topcat488 (Posts: 1158; Member since: 29 Sep 2012)


"LaughApple".

posted on 07 Feb 2014, 20:00 3

5. akki20892 (Posts: 3551; Member since: 04 Feb 2013)


Only two smartwatch I like is one Sony and second Nokia smartwatch concept.

posted on 07 Feb 2014, 20:12

6. PBXtech (Posts: 980; Member since: 21 Oct 2013)


Watch itself looks great. Not a fan of the watch band though.

posted on 07 Feb 2014, 19:37 1

3. ZeroCide (Posts: 694; Member since: 09 Jan 2013)


"....but completely ignores reality" Thats Apple in general.

RDF in effect.

posted on 07 Feb 2014, 19:55 3

4. donphone (Posts: 47; Member since: 20 Oct 2013)


Don't know why they stopped there, it might as well have projected a holographic 10" screen you interact with using air gestures...

posted on 07 Feb 2014, 21:12 2

7. tedkord (Posts: 4932; Member since: 17 Jun 2009)


Air gestures are stupid until Apple uses them.

posted on 07 Feb 2014, 21:19 4

8. PBXtech (Posts: 980; Member since: 21 Oct 2013)


They're not stupid, they're just cheap gimmicks that lack innovation until Apple uses them.

posted on 08 Feb 2014, 08:45

12. Sauce (unregistered)


I've been using the AirGesture feature since my iPhone 3gs. It's nice, but I find no practical use for it, just something to show off to friends/fam. IMO, it's a gimmick.

posted on 08 Feb 2014, 09:11 1

14. PBXtech (Posts: 980; Member since: 21 Oct 2013)


I'd love to have a split screen feature on my LG G2. With all features, few will use every one of them but many will use a few of them.

posted on 08 Feb 2014, 11:37

16. Sauce (unregistered)


Very good statement. +1

posted on 09 Feb 2014, 04:30

17. kabhijeet.16 (Posts: 651; Member since: 05 Dec 2012)


You mean untill Apple copies them..???

posted on 07 Feb 2014, 21:48 1

9. darkkjedii (Posts: 11793; Member since: 05 Feb 2011)


Bring it onto my wrist

posted on 07 Feb 2014, 22:17

10. BigBoss10 (Posts: 232; Member since: 31 Aug 2012)


All I can say that it's a piece of i S h i t*

posted on 07 Feb 2014, 22:21 2

11. darkkjedii (Posts: 11793; Member since: 05 Feb 2011)


That shows your intelligence level.

posted on 08 Feb 2014, 08:52 1

13. Sauce (unregistered)


He probably thinks it's real, like most nitwits here

¯\_(ツ)_/¯

posted on 08 Feb 2014, 11:10

15. darkkjedii (Posts: 11793; Member since: 05 Feb 2011)


Exactly, to them concept means available in stores now. +1

posted on 09 Feb 2014, 10:23

18. Andrewtst (Posts: 328; Member since: 25 Jan 2009)


Beautiful? Sorry it is ugly!

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