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New estimate using free game downloads suggests 429,000 BlackBerry PlayBooks sold

Posted: , by Alan F.

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New estimate using free game downloads suggests 429,000 BlackBerry PlayBooks sold
The other day, when RIM reported its Q1 earnings, the company said that it had sold 500,000 units of the BlackBerry PlayBook. This figure was a rare positive for the Canadian based firm, although there was some question about the choice of words used by the manufacturer. RIM said that of that figure, 200,000 was sold into distribution channels and 250,000 to 300,000 were sold directly to end-users. The main question is, how many of the devices sold to distribution channels ended up in the hands of end-using buyers and how many are still collecting dust in the backroom of a store.

A more precise way of measuring sales was put forth by Ebscer, the developer behind free PlayBook game Pixelated. Using the number of free downloads of Pixelated, Ebscer extrapolated the figure to estimate that 429,000 units of the BlackBerry PlayBook were sold as of the June 15th date of Ebscar's post. Although the game developer admits that some of this figure is based on assumptions and guess work, considering that Pixelated is one of the top ten most popular downloads on RIM's tablet, Ebscer says that he has more accurate data to work with than most when making an estimate of PlayBook sales.

While we have to be clear that this is just another estimate, it might be a more realistic way of coming up with a figure. If the BlackBerry PlayBook did sell 429,000 units up to June 15th, it would just be another number coming in slightly under expectations for RIM which has been what life has been all about recently for the BlackBerry manufacturer.

source: Ebscer via BlackBerryCool

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posted on 25 Jun 2011, 00:48 1

2. cheetah2k (Posts: 869; Member since: 16 Jan 2011)


I never bought Pixelated when I owned my 64Gb PB.. And maybe that was because Ebscer released a pretty s**t game...

posted on 25 Jun 2011, 15:44

3. Tyler531 (unregistered)


You're honestly using figures from a game developer who freely admits to guessing and assuming!? And you really believe that a game developer doesn't want the highest number possible to "highlight" their own "success". This is such a nonsense article and really shows a desperate grab from sensationalistic "news".

posted on 26 Jun 2011, 02:48

4. kaka (unregistered)


sold way more than any android tablet on the market....but BB is still struggling?

all the android tablet makers would die for that figure.

posted on 26 Jun 2011, 12:52

6. Droid_X_Doug (Posts: 5954; Member since: 22 Dec 2010)


Somehow, I suspect the 429,000 number is pretty close to the mark. For RIM to have 450,000 to 550,000 units in end-user hands, there would have to be constrained availability at the stores selling the PB. And that is not the circumstance. I recently checked the PB out at Best Buy and Staples and they had ample supplies of every model PB.

HTC is probably going to do better with the Flyer than RIM has done with the PB.

posted on 27 Jun 2011, 11:04

7. Lenovo Laptops Price List (unregistered)


Lenovo Laptops Price List
Although the game developer admits that some of this figure is based on assumptions and guess work, considering that Pixelated is one of the top ten most popular downloads on RIM's tablet.

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