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New commercial for BlackBerry Q10 focuses on gestures, tells U.S. television audiences that "It's time"

Posted: , by Alan F.

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New commercial for BlackBerry Q10 focuses on gestures, tells U.S. television audiences that
"It's time," says the voice-over announcer right at the start of the latest television ad for the BlackBerry Q10. The ad for the QWERTY equipped BlackBerry 10 model is aimed at U.S. audiences where the Canadian OEM has seen its market share dry up faster than a wet bikini under the Florida sun. BlackBerry hopes to keep loyal 'Berry users with the usual high-quality physical BlackBerry QWERTY keyboard on the phone, while winning back traitors that had a momentary spasm and switched to Android or iOS.

You might recall that 1300 people were polled during the BlackBerry Live conference in Orlando during May. 76% of those questioned said that the Q10 is a strong enough phone to keep them from leaving the platform and straying from home. And for those who wear the scarlet "B" because they wandered from their prior BlackBerry device to iOS or Android, 64% said the Q10 is tempting them to return to the fold.

The new BlackBerry Q10 ad for the states points out some of the features on the phone, such as the ability to change the status on your Facebook page without opening the Facebook app. Using the gesture based navigation that is a hallmark of BlackBerry 10, the spot shows how fast it is to browse and share. We're not sure if a quick look at these features is enough to win over converts to the Q10. It's just a thought, but considering that the QWERTY is the big differentiating feature of this phone, we'd find real life users of the phone who love the BlackBerry keyboard and throw them in front of a camera. Now that would be a message that America would listen to.



source: YouTube via BerryReview

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posted on 03 Jul 2013, 04:06 4

1. alterecho (Posts: 1059; Member since: 23 Feb 2012)


Also, its time for them to slash the prices on their phones.

posted on 03 Jul 2013, 04:38 1

4. msa1988 (Posts: 417; Member since: 30 Mar 2010)


I was thinking more along the lines of "it's time to sell the company to an Android platform or Apple and create a QWERTY phone actually worth owning".

posted on 03 Jul 2013, 04:16

2. aditya.k (Posts: 457; Member since: 10 Mar 2013)


Its time you shut down!

posted on 03 Jul 2013, 04:36

3. FlushGordon (unregistered)


Do younger people even fancy an (overpriced) QWERTY phone?

QWERTY phones are just for nostalgists and old geezers

BB should wonder why the rest of the pack aren't making qwerty phones anymore lol

posted on 03 Jul 2013, 04:40 2

5. msa1988 (Posts: 417; Member since: 30 Mar 2010)


I'm 24 and I'd still be stoked to own a QWERTY handset - just not one by BB. The lack of apps isn't good enough for me. There's still a huge demand for QWERTY phones out there, however the phone must be appealing on all aspects in order for it to sell.

posted on 03 Jul 2013, 05:48

6. XPERIA-KNIGHT (Posts: 2384; Member since: 08 Aug 2012)


Good job blackberry

posted on 03 Jul 2013, 21:01

7. apiskula (Posts: 547; Member since: 25 Jan 2013)


It's time to go out of business

posted on 07 Jul 2013, 15:19

8. axllebeer (Posts: 265; Member since: 05 Apr 2011)


Still looking forward to this. Or should I get the A10. That is the question now.

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