BlackBerry just posted a new 18 second commercial to its YouTube page staring Hopkinson and his BlackBerry Z30. The executive doesn't really mention much about the device, except to say that he needs the 25 hours of battery life that the phone provides. We guess Hopkinson isn't a "wall-hugger," right Mr.Chen?
Dave Hopkinson is "Powered by BlackBerry," according to the ad. But a published report states that he also owns an Apple iPhone and Apple iPad. Still, it is obvious that the sports executive counts on his 'Berry to stay connected throughout what must be hectic days.
Will others viewing this ad feel compelled to also be Powered by BlackBerry?
source: BlackBerry via Crackberry