New Verizon ads take battle with AT&T in funny direction
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With the carrier's nickname of Big Red, Verizon took the old Wrigley ads for the gum of the same name (Big Red, not Verizon gum) and turned it into a commercial singing the praises of Verizon's 3G coverage. Co-starring the BlackBerry Storm2, the words are sung to the Big Red gum commercials: "(Spoken) No other wireless carrier has more 3G coverage than Big Red. (Song starts) So browse the web much better, uptake Facebook pages better, ditch your boring job much better, better with Big Red. That 3G coverage let's you do it, you'll watch YouTube on a horse when you use it. E-mail friends and family better, download stupid stuff much better. Get the most 3G coverage with Big Red." And not one blue AT&T map in the whole ad.
The second spot is a take off of those old DeBeers' shadow commercials for diamonds. While not as hilarious as the Big Red spot, it still makes the point. Yes, the blue map returns but the ad is not as vicious as the last few have been from both carriers-AT&T in particular. Hopefully these spots have taken the whole Verizon-AT&T battle in a softer, funnier and less finger-pointing direction where both carriers can get the message across without the venom.
source: YouTubeVerizonChannel via Engadget
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32 Comments
18. cellgeek82 posted on 04 Feb 2010, 07:47 0 0
I totally agree. These are getting better and better. I hope this battle doesn't end soon, this is fun to watch. But I have to say, Verizon is known for having the best advertising campaign so AT&T is fighting a loosing battle when it comes to commercials.
3. slashafk posted on 03 Feb 2010, 22:27 0 0
I like the ads! It's good that Verizon is appealing to different audiences. I, for one, think the shadow commercial is sexy, to the point, and better compared to the former but that's just me :P
4. hmcougar09 posted on 03 Feb 2010, 22:28 0 0
I love these Verizon commercials, they've got SPUNK! :] Unlike 'ahem!' ATT.
5. markalkema777 posted on 03 Feb 2010, 22:33 0 0
AT&T has no ability to combat the relentless attacks by Verizon. AT&T is only slightly faster and what good is fast internet if you can't use it everywhere? The iPhone isn't staying on AT&T forever and now that Verizon has the new Palm WebOS devices, AT&T can't say that Verizon phones can't multitask. Luke Wilson should be fired and AT&T should direct their money toward improving their network, or signing a new exclusivity deal with Apple.
24. remixfa posted on 04 Feb 2010, 11:12 0 0
mark, the iphone cant multitask... lol what they were saying is that you cant "be on a call and surf the web at the same time", which is a small benifit of GSM over CDMA. Of course, u give up the better range, building penetration, and huge 3g map to be able to do that.. lol
6. s0nic69 (unregistered) posted on 03 Feb 2010, 23:29 0 0
lol. i like the commercials. is this the first time they call themselves big red?
19. cellgeek82 posted on 04 Feb 2010, 07:50 0 0
I think this is the first time they've refered to themselves as "Big Red". Did you see that kid at the camp fire with the Big Red tshirt? Those things will probably sell like hotcakes now haha.
7. david_the_gom posted on 04 Feb 2010, 00:05 0 0
oh, i just love watching vzw and att having a fight thru tv commercials... haha...
8. JASON666 posted on 04 Feb 2010, 00:42 0 0
Sound like a "Menthol's Mint commercial... or is it "BIG RED" the wriggly gum.
9. DOGIEFRESH posted on 04 Feb 2010, 00:46 0 0
VZW started a battle that is not winning, people still leaving their network for the iphone besides the 20 times or whatever more 3g coverage they claim, apple blow them with the tablet, they wont have the iphone not close to 4Q of 2011 when their LTE network is fully operational and their obsolete CDMA network isn't going anywhere but slowwwwww and not multitask. Face it fanboys big red has to swallow more carriers to stay No. 1....!!!!
10. ggp (unregistered) posted on 04 Feb 2010, 01:32 0 0
lol, that's funny! What'dya wanna bet there'll be plenty of iPads hooked up through VZW's MiFi cards because ATT can't get them online!
11. Fan_of_Fanboys posted on 04 Feb 2010, 01:33 0 0
If only your mom had not failed at the do-it-yourself abortion we could have been saved from your ignorant chatter.
12. DOGIEFRESH posted on 04 Feb 2010, 02:20 0 0
That's how u escaped from being sacrificed, isn't true Fanboy....????
13. DOGIEFRESH posted on 04 Feb 2010, 02:23 0 0
U can ask the 2 million people who left ur 8th wonder of the world-god gift to americans network if they can't get online on their iphones...!!!!
14. cellgeek82 posted on 04 Feb 2010, 03:23 0 0
Where have you been?! I've heard of lots of people leaving AT&T for the Droid and for the network. And CDMA isn't obsolete, it actually works better than GSM. If anything, GSM is the obsolete standard. Face it, if it weren't for Apple then AT&T retail stores would be as empty as Sprint stores. Apple isn't everything, they are pretty good but no manufacturer is perfect. The iPhone is getting like the RAZR anyway, it's the same thing over and over with something slightly different but nothing innovative. If you read the latest articles Android is gaining alot of ground on the iPhone. If Apple doesn't come up with something better than the maxi pad they'll hurt.
16. VZWEMP posted on 04 Feb 2010, 07:15 0 0
@dogiefresh oh yea is that why VZW gain 1.2 million NEW subscribers and ATT gained ummm lets see 910,000. yea Verizon's losing alright but only in the "lets see who can lose more customers contest"
17. becazican (unregistered) posted on 04 Feb 2010, 07:30 0 0
i have to disagree with you cellgeek82, you can multitask on verizon, check the palm. also gsm is the obsolete technology, cdma works better. you cant go a day without hearing of somethng at&t is having trouble with because their system is so antiquated. I love apple was very disappointed when they gave a exclustivity to at&t , i left big red on one occasion for 4 weeks , not that i am a fan of theirs but i tried both t mobile and at&t, i must say the t mobile company were one of the nicest to deal with , but no coverage in my house, at& t were a pain in the ass and no coverage in the house., if at &t lose the iphone to t mobile this summer at &t is definitly in trouble. i never drop a call on verizon, both t mobile and at&t i had 10 calls at least dropped in a week. i live in the tampa bay area .i owned a iphone for 2 weeks, and its a fun toy, but lousy phone.
20. rjt185 posted on 04 Feb 2010, 09:04 0 0
I'm highly amused by the "oh I can multi-task on AT&T" claim. You need 3G to multi-task...something that if you're just lucky enough you'd squeak by with ... but with AT&T's crappy coverage on densely poblated areas, most phones are relegated to EDGE, try using that, haha. In the end ... both the iPhone and the Droid will end up using WiFi for Data and 3G/EDGE/1rxx for voice. So yeah, FAIL to AT&T on that.
