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New T-Mobile ad takes another shot at AT&T and Apple's relationship with the carrier

Posted: , by Alan F.

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New T-Mobile ad takes another shot at AT&T and Apple's relationship with the carrier
T-Mobile continues to take aim at AT&T with its latest commercial. Unlike the prior ad, this one is supposedly meant for online viewers only, although it would make a heck of a TV advertisement.

Like the previous spot, the nation's fourth largest carrier takes a shot at the Apple iPhone 4's Face Time which only works in  Wi-Fi. On the other hand, T-Mobile's myTouch 4G offers video chat in both Wi-Fi and 3G.

After viewing the ad, we have to wonder what Apple CEO Steve Jobs would be thinking after the insinuation that the exclusivity deal between Apple and AT&T gives the latter the ability to push around the former. And once again, we note that T-Mobile continues to call itself "America's largest 4G network". We get the feeling that things are just starting to heat up.

source: TmoNews

21 Comments
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posted on 05 Nov 2010, 21:35

1. clevername (Posts: 1428; Member since: 11 Jul 2008)


Zing!! But I wonder what will happen when tmo awakens the sleeping apple marketing monster. The "I'm a mytouch and I'm an iPhone 4" is very reminiscient of the "I'm a Mac, I'm a pc" ad campaign that apple used to embarrass Microsoft. Apples ad strength is one to be reckoned with.

posted on 05 Nov 2010, 23:59 1

8. remixfa (Posts: 13902; Member since: 19 Dec 2008)


let them. can you name 5 things the iphone can do that the mytouch 4g cant? yea, neither can anyone else.

iphone.. it has a shiney apple logo,spotty 3g coverage at best, a "special feature" that allows you to only make right handed calls, and an evil dictator that removes apps from the market and features from the phone at will. you know u would rather have that than 14.4mbps, a FFC that works anywhere on the network, an open app market, customizations, flash player, widgets, a mod community, wifi calling, and an fm tuner... right?

posted on 06 Nov 2010, 13:07

18. JeffdaBeat (unregistered)


...wait a second...you call AT&T's 3G spotty? We are talking T-Mobile! Seriously...T-Mobile. Their regular coverage is spotty and their 3G is growing, but no where near what everyone else has. And they are lying to people saying they have a 4G network... And you're dissing the iPhone?

posted on 06 Nov 2010, 06:55

13. protozeloz (Posts: 5371; Member since: 16 Sep 2010)


steeves arrogance killed their marketing monster, and i think its funny that they get rammed with that kind of commercial, cause its the same thing they tried with Microsoft

posted on 05 Nov 2010, 21:44 3

2. ajac09 (Posts: 1358; Member since: 30 Sep 2009)


except the mac vs pc didnt do nothing for sales as pc sales still kill mac sales

posted on 05 Nov 2010, 22:31 1

4. Newjerseycat (unregistered)


On America's largest 4G network. (End of Ad)

When did T Mobile get a 4G network let alone a solid 3G network?

posted on 06 Nov 2010, 08:47

14. TKFox007 (Posts: 303; Member since: 02 Nov 2010)


They just made their existing 3G network faster. They don't have 4G, they basically took hamburger meat and called it Filet Mignon.

posted on 06 Nov 2010, 09:00

16. rfrapp (Posts: 77; Member since: 10 Jun 2010)


Well if it's not 4G, then Sprint shouldn't call their network 4G. T-Mobile's 3G before they came out with 4G is still faster than Sprints 4G

posted on 06 Nov 2010, 13:10

19. smpdx (Posts: 127; Member since: 02 Nov 2010)


Except for that fact that WiMax IS the 4th Gen of wireless tech. It is completely seperate and different from what we know as 3G. Also, the current definition for 4G came AFTER the launch of Sprint's 4G.
HSPA+ has already been in use by ATT, but they never called it 4G because ATT is slightly more intelligent with their marketing. They realize that HSPA+ is just a beefed up version of 3G. Apple even got sued for putting "4G" on the iphone.

Yes the "new" definition for 4G requires the speeds to be over 100mbs HOWEVER, even though Sprints 4G isnt at 100mbs yet, it has the potential to get there with WiMax 2 which is a beefed up version up WiMax.

WiMax is still 4G and Pluto is still a Planet.

posted on 07 Nov 2010, 02:03

22. kristoferallen (Posts: 34; Member since: 23 Jun 2010)


actually att recently got hspa+. you are thinking of hsdpa which they have had for sometime along with t-mobile. if att weren't getting lte you could bet that they would call their hspa+ network 4g. and just because it is a new technology doesn't make it a next generation technology. it is not old enough to be thought of as 3g but it isn't 4g either. it should be considered pre-4g or 3.9g. you can't just slap 4g as a label when its not at the moment faster then the fastest 3g speeds which is why the rule was changed. hspa+ has the potential of peeking at 56 mbps but who cares about the potential until it actually comes.

posted on 05 Nov 2010, 22:43

5. skymitch89 (Posts: 1035; Member since: 05 Nov 2010)


I agree that this would be a fairly good tv ad, but you've really got to wonder what Apple is going to have to say about this.

posted on 05 Nov 2010, 23:56

7. E.N. (Posts: 2230; Member since: 25 Jan 2009)


This is a funny commercial, but Apple probably doesn't care. I'm sure Apple has more important competitors to worry about than the myTouch

posted on 06 Nov 2010, 09:01

17. rfrapp (Posts: 77; Member since: 10 Jun 2010)


Well, obviously they dont care. Look at the old DROID ads. They bashed the iPhone, and yet there is an iPhone coming to Verizon.

posted on 05 Nov 2010, 22:51

6. mightyVZW (unregistered)


bullship

posted on 06 Nov 2010, 00:01

9. remixfa (Posts: 13902; Member since: 19 Dec 2008)


Tmobile launched HSPA+ which runs at 21mbps in the 2nd half of 2010. It is twice as fast as Sprints "4g"which tops at 12 and requires special phones to notice, where all of tmobiles phones got a speed boost during the upgrade. so if they can call it 4g, so can tmobile. technically none of the carriers have government definition 4g, so does it really matter?

posted on 06 Nov 2010, 08:48

15. TKFox007 (Posts: 303; Member since: 02 Nov 2010)


It matters since it's false advertising

posted on 06 Nov 2010, 13:18

20. smpdx (Posts: 127; Member since: 02 Nov 2010)


It matters because its not 4G. Its just a beefed up version of 3G!
WiMax is the 4th gen of wireless tech. HSPA+ IS NOT!
They can make "speed" claims all they want, but its still 3G.
And WiMax might not "technically" be 4G yet, but it has all the potential to meet all the qualifications with WiMax 2 which is a beefed up version of WiMax. (Despite the fact that they came up with those qualifications AFTER WiMax launched)
Apple got sued for putting 4G on the iphone and I wouldnt be surprised if t-mobile got sued for branding themselves as 4G... which is ridiculous because the owners of t-mobile already made the decision to NOT develop a 4G network... so they uprade their current tech and call it good. HAHA

posted on 06 Nov 2010, 01:02

10. Gio777 (unregistered)


Remixfa I have both networks and both phones the Evo and my touch4g speedtest between both phones Evo with 9.7 and my touch 7.4 both great phones and good networks but my friend sprint fake 4g kills t-mobile fake 4g.

posted on 06 Nov 2010, 01:15

11. Dude (unregistered)


Tmobile is too hot for the iphone 4!!!!

posted on 06 Nov 2010, 06:51

12. protozeloz (Posts: 5371; Member since: 16 Sep 2010)


hahah this is funny.... the video call pert is kinda true tho

posted on 06 Nov 2010, 16:09 1

21. clevername (Posts: 1428; Member since: 11 Jul 2008)


The video chat is half true. It's true what they say about the mytouch but only half true what they say about the iPhone. The iPhone also does video calling over 3G through 3rd party apps just like the mytouch4g. It uses the same fring app that android can use so iPhone to android video calls are possible. I've done it. And it also uses yahoo IM for video chat. So the iPhone is just as capable of video chat as the mytouch4G. Networks and bandwidth aren't a real question in the equation because in america tmo has worse coverage than att. And overall even though FaceTime is wifi only it's framerate and quality are still better than qik or fring on the evo and epic using sprints 4G network which is getting better real world speeds than tmo. Een tho tmo has higher possible speeds.

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