Home
›
News
›
New Samsung ad again goes after Apple iPhone users

New Samsung ad again goes after Apple iPhone users

Posted: 23 Jan 2012, 13:52, by Alan F.

Categories: AT&T AT&T Verizon Verizon Sprint Sprint Samsung Samsung Apple Apple Android Android Bookmark

Discuss 51

New Samsung ad again goes after Apple iPhone users

Perhaps Samsung should have just cooled things off before the Super Bowl. The previous Samsung Galaxy S II ad introduced being "Sam-sunged" to the dictionary and presented some interesting views of Apple iPhone 4S users (the "prisoner" in the ski cap). At the same time, the previous ad took shots at perceived shortcomings of Apple's phone (needing a charger for the battery, no change in looks for the Apple iPhone 4S). This new ad doesn't feature the classic put down lines like "Dude, you're a barista" nor does it contain any subliminal imagery. "This keeps happening," is the ad's big line and it doesn't have that same cutting edge to it as other dialogue from the series has had.

What the latest ad does is to show how the Samsung Galaxy S II allows you to "Type with your voice" and judging from the dumbfounded look on the face of the blogging iPhone user, it looks like he might never have heard of the App Store or Dragon Dictation. And here is the problem with this ad, it is asking the viewer to believe that the iPhone user wouldn't have just downloaded a speech to text app.

Will Samsung regain the sharp edge that made the "barista" ad one of the top ten remembered spots in December? Will Tom Brady get revenge for the New York Giants last Super Bowl victory? We will all find out together very soon.

source: Samsung

Discuss51

Prev news
Huawei Honor gets the honor of shipping with Android 4.0 ICS, but in China 23 Jan

Next news
Owners of the Asus Transformer Prime report even worse results with the 23 Jan

Related phones

51 Comments
Follow Following

Post Comment
View options
Close
Show comments: Display mode:

This comment is hidden because of its low rating. Show

1. LoneShaolin posted on 23 Jan 2012, 14:56 2 14

This commercial isnt as good as the others.....

And.... FIRST

26. christianqwerty posted on 23 Jan 2012, 16:48 0 2

Also another thing is that they are comparing an iphone 4 ( no voice to text) with a galaxy s2. The iphone 4s has voice to text.

2. MorePhonesThanNeeded posted on 23 Jan 2012, 14:56 12 0

I expect to read some truly stupid comments in here from the usual suspects, but to make sense of this. Samsung has no other choice but to market against Apple, who else is their competition? No point in going after another Android supplier as they are far ahead of them easily, so only other competition is Apple. No point in giving WP7 free advertising, lol. Learning marketing strategy, but since there is only one iPhone makes targeting easier and Samsungs GSII devices look nothing like the iPhone. Let the stupidity and ignorance along with blind devotion commence.

40. E.N. posted on 24 Jan 2012, 00:29 1 0

The only thing I'm not a fan of is the content. Doesn't the iPhone do better voice to text commands now? If what people are waiting in line for is the iPhone 4S, then this commercial is kinda irrelevant.

42. belovedson posted on 24 Jan 2012, 01:29 0 1

no reat the article by woz

This comment is hidden because of its low rating. Show

3. thebikerboi2 posted on 23 Jan 2012, 14:57 5 19

I really dislike the way Samsung are going about this. I personally don't agree with this kind of aggressive advertisement.

11. tacohunter posted on 23 Jan 2012, 15:22 2 9

In some countries it's forbidden this kind of advertising

19. ivanko34 posted on 23 Jan 2012, 16:26 8 2

i am sure you would like to live in such countries

16. SlimSoulja86 posted on 23 Jan 2012, 16:10 10 2

Then don't watch them. Simple. As a an Apple fan, i think they are funny.

43. PerfectioS posted on 24 Jan 2012, 02:36 2 0

Sureeeeeeeee, Mac Vs Pc...remember that?

4. ericsorensen posted on 23 Jan 2012, 14:59 6 0

Did she mean that iphone nerd was cute, or someone else?

5. jellytime posted on 23 Jan 2012, 15:04 18 2

I love these ads :D

6. jamrockjones posted on 23 Jan 2012, 15:04 17 2

I love that they target Apple, cause not only is it promoting Samsung but it's also advertising for Android in general, really the only other popular platform besides iOS.

This comment is hidden because of its low rating. Show

7. biophone posted on 23 Jan 2012, 15:09 4 16

Another disingenous samsung ad. You can type with your voice using siri. Also i have an iphone 4 and type with my voice with apps for free that work great. I am sorry but this ad wasn't even clever. Samsung their is plenty of think for you to gloat about but you never pick the right things. Anyone that does not tealize this is blind. This is way worse then any of the apple ads. Another thing go after apple not the fans because its the fans that you are trying toconvert qnd making fun of them is not a good idea.(yea i know they talked about aps in the article i rea it.

13. remixfa posted on 23 Jan 2012, 15:50 5 2

this wasn't my favorite Samsung attack add, but it wasn't as bad as apple's retarded "if its not an iPhone" commercials where they touted such " iPhone only " features like ebooks and apps aand made it seem like they were the only ones with it ..lol
its magical!!! lol

27. biophone posted on 23 Jan 2012, 17:06 2 6

I think they were just trying to say their's is better.

45. remixfa posted on 24 Jan 2012, 07:03 1 0

which would be exactly what samsung is doing. durka

This comment is posted in response to #27 Show

This comment is posted in response to #27 Hide

30. -box- posted on 23 Jan 2012, 17:32 1 0

While the point is valid that one can download an app do improve functionality, apple has been making similar claims in its ads for years, the only difference is that they'll state something about an apple-only product making it seem like the competition doesn't haveything like that feature (facetime ads come to mind most accurately for this) when in fact the competition does have something similar, if not better

32. biophone posted on 23 Jan 2012, 18:04 1 4

The difference is that apple said no other phone has FaceTime which is true. Samsung said iPhone doesn't have voice to text functionality which isn't true. Apple never said anything about video calling. FaceTime is an apple term.

8. MorePhonesThanNeeded posted on 23 Jan 2012, 15:13 3 0

The commercial seemed a little clumsy, but that could be because they wanted the iphone owner to be clumsy. Samsung's strategy is focus on built in software not apps you can install, who wrote this editorial? I know you noticed this mr. editor, I am appalled that you left it in making you seem like you are grasping at straws to defend something you like...perhaps? One thing that is consistent in each ad is the people waiting in line, which can be a double edged piece as it shows the popularity of the iPhone and at the same time how kind of ridiculous it is to see how people will do odd things because of the iPhone.

@eric could be that she was calling him cute in a platonic way, as he was like a lost puppy kind of cute. Not a have to have him kind of cute. Women definition of a word changes depending on the current situation that they used the word in. Gotta love the female sex of our species.

Who is going to keep count of the erratic comments bent on vindicating Apple and damning Samsung for this commercial?