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New RIM CEO confirms that he's in charge and BlackBerry may be fragmented

Posted: , by Michael H.

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New RIM CEO confirms that he's in charge and BlackBerry may be fragmented
It is definitely a comment that you would probably expect from the new CEO of RIM, Thorsten Heins. Since he took over, there have been rumblings that the direction of the company wouldn't change much, because... well because Heins himself questioned the need for change on the day he took over as CEO

Comments like that caused the RIM stock to dip, and many analysts to question the future of the company. Today, Heins has been in cleanup mode starting with explicitly saying that there would be "a lot of change". Then, Heins even took his first shot at the competition by saying that there's "no room for differentiation" for Android manufacturers, because "they are all the same". Sure, it's not the best shot, but at least he's trying. Now, Heins wants one thing to be very clear: this is his show. 

After talking to Crackberry earlier, Heins went on to talk to the Wall Street Journal, and his mission this time was to dispel ideas that former CEOs Lazaridis and Balsillie still had power, Heins asserted that the RIM board is behind him "1000 percent" and that he makes the decisions for future products because he "runs the company". We definitely like the fire in this guy's belly. It's a nice change from the incompetent excuses that have been coming from the RIM CEO offices. Heins even went on to outline some of the problems that he's inherited, like the fact that 80-90% of BlackBerry users are not on the newest version of the OS software either because they don't update, don't buy the newest hardware, or own hardware that can't run BlackBerry 7.

source: WSJ via The Verge

6 Comments
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posted on 27 Jan 2012, 22:29 3

1. BomberXL (Posts: 82; Member since: 17 Jan 2012)


lol... he says androids are all the same.... i dont beleive he has ever seen an iPhone....

posted on 28 Jan 2012, 00:13 2

4. BioTek (Posts: 53; Member since: 23 Jan 2012)


Or Blackberry phones....

posted on 27 Jan 2012, 22:37 4

2. willywill_evo (Posts: 162; Member since: 05 Jan 2011)


this guy is running his mouth to much

posted on 27 Jan 2012, 23:16

3. andrew1953 (Posts: 174; Member since: 13 Nov 2011)


I have a Playbook and a 9800 on a plan until October 2012 so I"ll wait until then to see what eventuates. If something decent comes up, I'll renew my ties with Blackberry as I am a heavvy texter and love a physical keyboard. My Playbook has also been a great device which I still get a buzz out of. If things don't work out,Ill probably look at a Windows 8 product.

posted on 28 Jan 2012, 08:53

5. Sniggly (Posts: 6495; Member since: 05 Dec 2009)


Well, he doesn't seem *quite* as delusional as Lazaridis or Balsillie. But damn, he's close.

posted on 28 Jan 2012, 19:31

6. Jarahawk (Posts: 42; Member since: 04 Dec 2011)


I own a 9630 and a Playbook 64GB. I'm sticking with RIM, but I don't know that there is anything they can do to pull in the casual user. Let's hope so.

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